God Audience in United States

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God has an estimated audience of 64,844,856 people in United States. 62.6% are female, 37.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Diane Keaton.

The average God fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the God audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of God fans

Demographic split for God audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.8
Estimated audience size64,844,856

Audience persona

The typical God fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for God in United States
RegionReachAffinity
California8,341,3421.17×
Texas7,449,5141.34×
Florida5,221,2871.19×
New York3,786,3641.04×
Georgia2,806,9671.41×
Michigan2,554,1601.51×
Illinois2,326,0831.08×
North Carolina2,204,7471.13×
Pennsylvania2,202,8051.01×
Ohio1,938,1210.97×
Virginia1,848,5731.17×
Tennessee1,790,6401.38×
Arizona1,733,7331.31×
New Jersey1,670,7221.01×
Alabama1,497,9691.65×
Indiana1,264,6591.07×
Washington1,206,6570.93×
Maryland1,092,4370.98×
Louisiana1,084,4401.3×
South Carolina1,057,7481.08×
Massachusetts1,055,9980.83×
Missouri1,021,2290.98×
Kentucky888,9091.09×
Colorado818,2180.8×
Minnesota813,0500.88×
Oklahoma806,6431.12×
Wisconsin773,1180.79×
Mississippi736,6571.38×
Nevada635,4401.01×
Arkansas581,4111.09×
Oregon580,8780.78×
Connecticut579,4800.89×
Kansas472,1790.92×
Iowa448,2620.84×
Hawaii384,8231.38×
Utah374,9610.65×
West Virginia354,8051.17×
New Mexico303,4490.93×
Nebraska292,5270.9×
Idaho240,2720.74×
New Hampshire163,3190.64×
Rhode Island160,6350.78×
Delaware157,1160.88×
Washington, District of Columbia156,5990.8×
Maine145,1220.62×
South Dakota132,1830.88×
Alaska130,0180.94×
Montana114,3540.64×
North Dakota101,6870.76×
Wyoming64,5660.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for God audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.6×Business & Career
Google Maps10.45×Internet & Social Media
Indeed.com8.29×Business & Career
Diane Keaton11.97×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
CarGurus10.28×Cars & Mobility
AccuWeather10.76×Home & Garden
DeviantArt11.82×Internet & Social Media
Billy Bob Thornton14.4×Movies & TV
Circle K11.52×Shopping
Khan Academy13.65×Business & Career
Beetlejuice7.22×Movies & TV
Google News8.52×News
Dakota Johnson13.16×Movies & TV
Demi Moore12.62×Movies & TV
Priyanka Chopra19.8×Movies & TV
Catherine Zeta-Jones15.33×Movies & TV
Jessica Simpson19.81×Music & Radio
Matthew McConaughey12.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by God audience
TraitClusterScore
ExtroversionTHRILL1.31
SpiritualityBALANCE1.06
MindfulnessBALANCE1.04
Healthy LifestyleBALANCE1.01
Price SensitivityPREMIUM0.96
Luxury OrientationPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for God
CountryShare
United States23.6%
Italy6.4%
Brazil5.4%

See God audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does God have in United States?

God has an estimated audience of 64,844,856 people in United States, concentrated in California and Texas.

What is the gender split and age of God fans?

62.6% of God fans are female, 37.4% are male, with an average age of 40.8 years.

Which brands do God fans like most?

God fans show strongest brand affinity for Finnair (675×), Capital One (13.6×), and Google Maps (10.45×) over the country average.

Where do God fans live in United States?

God fans in United States are most concentrated in California (reach 8,341,342), Texas (reach 7,449,514), and Florida (reach 5,221,287). These three regions account for the largest share of the active audience.

What other brands do God fans also like?

Beyond God itself, the audience over-indexes on Capital One (13.6×), Google Maps (10.45×), Indeed.com (8.29×), and Diane Keaton (11.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.