Rascasse Audience Intelligence

God Audience in United States

A data profile of the people who buy, follow and care about God in United States — modelled from more than twelve digital signal sources. God has an estimated audience of 64,844,856 people in United States.

#183among Topic in United States#7in Politics & Society

The average God fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, Hobby Lobby, Real property, with strongest over-indexing on Nordstrom rack (2.25× the country average).

Demographically, the God audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical God fan in United States is more female, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Nordstrom rack.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the God profile in United States.

Audience size
64.8M
in United States
Gender
62.6%♀
37.4% male
Age
40.8
average years
Country rank
#236
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of God fans

62.6% are female, 37.4% are male, average age 40.8.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for God audience in United States
MetricValue
Female62.6%
Male37.4%
Average age40.8
Estimated audience size64,844,856
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the God audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

23.6%

of the worldwide God audience comes from United States.

Worldwide audience distribution share by country for God
CountryShare
United States23.6%
Italy6.4%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the God audience in United States is strongest.

Fig. 05

Top regions by affinity

God fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1.5M1.61×
02Hawaii~400K1.47×
03Mississippi~800K1.41×
04Michigan~2.5M1.37×
05Georgia~2.5M1.36×
06Louisiana~1M1.35×
07Tennessee~1.5M1.33×
08Texas~7M1.30×
09Arizona~1.5M1.22×
10Oklahoma~900K1.22×
11West Virginia~400K1.19×
12Virginia~2M1.17×
13South Carolina~1M1.13×
14Kentucky~900K1.13×
15Arkansas~600K1.13×
16California~8M1.12×
17New York~4M1.12×
18Florida~5M1.11×
19North Carolina~2M1.10×
20Indiana~1M1.05×
21Washington, District of Columbia~200K1.05×
22Illinois~2M1.03×
23Pennsylvania~2M0.99×
24New Jersey~1.5M0.99×
25Maryland~1M0.99×
26Nevada~600K0.99×
27Ohio~2M0.97×
28New Mexico~300K0.97×
29Alaska~100K0.97×
30Missouri~1M0.96×
31Delaware~200K0.92×
32South Dakota~100K0.92×
33Kansas~500K0.91×
34Nebraska~300K0.91×
35Washington~1M0.87×
36Connecticut~600K0.87×
37Minnesota~800K0.86×
38Iowa~400K0.84×
39Massachusetts~1M0.83×
40Rhode Island~200K0.81×
41North Dakota~100K0.81×
42Wisconsin~800K0.79×
43Colorado~800K0.77×
44Oregon~600K0.77×
45Idaho~200K0.75×
46Wyoming~70K0.70×
47Montana~100K0.67×
48Utah~400K0.66×
49New Hampshire~200K0.66×
50Maine~100K0.63×
Fig. 06

Affinity by region

Affinity by region — God, United States
0.63×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the God audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for God audience
#·InterestCategoryAffinity×
01Hong KongTravel & Leisure3.45×
02TaiwanTravel & Leisure3.45×
03Nordstrom rackFashion & Accessoires2.25×
04Real propertyHome & Garden2.04×
05Drudge ReportSports2.00×
06Diane KeatonMovies & TV1.81×
07Dillard'sFashion & Accessoires1.80×
08AnthropologieShopping1.74×
09Hobby LobbyHome & Garden1.73×
10Catholic ChurchPolitics & Society1.69×
11ThanksgivingKids & Family1.65×
12ReggaetonMusic & Radio1.65×
13DentistryBusiness & Career1.63×
14J. C. PenneyShopping1.62×
15GeneticsKids & Family1.61×
16BiblePolitics & Society1.61×
17Made in USABusiness & Career1.61×
18Fox News ChannelMovies & TV1.53×
19Five BelowShopping1.53×
20Ace HardwareHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the God audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by God audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
PatriotismCONSERVATISM1.24×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by God audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.91×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does God have in United States?

God has an estimated audience of 64,844,856 people in United States, concentrated in California and Texas.

02

What is the gender split and age of God fans?

62.6% of God fans are female, 37.4% are male, with an average age of 40.8 years.

03

Which brands do God fans like most?

God fans show strongest brand affinity for Nordstrom rack (2.25×), Hobby Lobby (1.73×), and Real property (2.04×) over the country average.

04

Where do God fans live in United States?

God fans in United States are most concentrated in California (reach ~8M), Texas (reach ~7M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do God fans also like?

Beyond God itself, the audience over-indexes on Hobby Lobby (1.73×), Real property (2.04×), Hong Kong (3.45×), and Taiwan (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See God audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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