Rascasse Audience Intelligence

Hong Kong Audience in United States

A data profile of the people who buy, follow and care about Hong Kong in United States — modelled from more than twelve digital signal sources. Hong Kong has an estimated audience of 10,169,763 people in United States.

#54among City in United States#215among POI in United States#310in Travel & Leisure

The average Hong Kong fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include God, Taiwan, Nate Bargatze, with strongest over-indexing on God (3.45× the country average).

Demographically, the Hong Kong audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hong Kong fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for God.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hong Kong profile in United States.

Audience size
10.2M
in United States
Gender
59.7%♀
40.3% male
Age
41.9
average years
Country rank
#3514
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hong Kong fans

59.7% are female, 40.3% are male, average age 41.9.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Hong Kong audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.9
Estimated audience size10,169,763
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Hong Kong audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Hong Kong audience comes from United States.

Worldwide audience distribution share by country for Hong Kong
CountryShare
China24.7%
Japan9.1%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hong Kong audience in United States is strongest.

Fig. 05

Top regions by affinity

Hong Kong fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.88×
02California~1.5M1.54×
03Massachusetts~300K1.54×
04New York~800K1.46×
05Washington~300K1.37×
06Hawaii~60K1.36×
07Virginia~300K1.31×
08Connecticut~100K1.26×
09New Jersey~300K1.23×
10South Carolina~200K1.20×
11Delaware~30K1.18×
12North Carolina~400K1.16×
13Maryland~200K1.14×
14Illinois~400K1.11×
15Georgia~300K1.10×
16Florida~700K1.06×
17Wyoming~20K1.06×
18Rhode Island~30K1.05×
19Oregon~100K1.04×
20Louisiana~100K1.03×
21Pennsylvania~300K0.99×
22Idaho~50K0.99×
23Texas~800K0.96×
24Nevada~90K0.96×
25Arkansas~80K0.96×
26Colorado~100K0.93×
27Minnesota~100K0.92×
28North Dakota~20K0.92×
29Vermont~20K0.92×
30Kentucky~100K0.91×
31New Hampshire~40K0.91×
32Utah~80K0.90×
33Alaska~20K0.90×
34West Virginia~40K0.89×
35Arizona~200K0.88×
36Indiana~200K0.88×
37New Mexico~40K0.87×
38Michigan~200K0.84×
39Tennessee~200K0.83×
40Ohio~300K0.81×
41Kansas~60K0.81×
42Wisconsin~100K0.79×
43Maine~30K0.77×
44Missouri~100K0.76×
45Alabama~100K0.72×
46Iowa~60K0.71×
47Montana~20K0.71×
48Nebraska~40K0.70×
49Mississippi~60K0.68×
50Oklahoma~70K0.65×
Fig. 06

Affinity by region

Affinity by region — Hong Kong, United States
0.65×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hong Kong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hong Kong audience
#·InterestCategoryAffinity×
01Olivia CulpoMovies & TV16.86×
02SiaMusic & Radio12.95×
03BaiduInternet & Social Media12.65×
04TaobaoShopping9.63×
05MacauTravel & Leisure9.21×
06Bruce LeeMovies & TV9.21×
07TaiwanTravel & Leisure8.68×
08Jackie ChanMovies & TV8.47×
09TaipeiTravel & Leisure7.56×
10BeijingTravel & Leisure7.41×
11Priyanka ChopraMovies & TV7.41×
12Chinese languagePolitics & Society7.06×
13Nate BargatzeMusic & Radio6.55×
14East AsiaTravel & Leisure5.06×
15ChinaTravel & Leisure4.21×
16Hispanic culturePolitics & Society3.89×
17GodPolitics & Society3.45×
18African-American culturePolitics & Society3.09×
19ReggaetonMusic & Radio3.05×
20PowerballGames2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hong Kong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hong Kong audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.44×
Luxury OrientationPREMIUM1.41×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hong Kong audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.05×
Sports ActivityPOWER1.09×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hong Kong have in United States?

Hong Kong has an estimated audience of 10,169,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hong Kong fans?

59.7% of Hong Kong fans are female, 40.3% are male, with an average age of 41.9 years.

03

Which brands do Hong Kong fans like most?

Hong Kong fans show strongest brand affinity for God (3.45×), Taiwan (8.68×), and Nate Bargatze (6.55×) over the country average.

04

Where do Hong Kong fans live in United States?

Hong Kong fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Hong Kong fans also like?

Beyond Hong Kong itself, the audience over-indexes on Taiwan (8.68×), Nate Bargatze (6.55×), Macau (9.21×), and Olivia Culpo (16.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Hong Kong audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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