Hong Kong Audience in United States

Hong Kong logo

Hong Kong has an estimated audience of 10,169,763 people in United States. 59.7% are female, 40.3% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: God, Taiwan, Nate Bargatze, Jackie Chan, Macau.

The average Hong Kong fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include God, Taiwan, Nate Bargatze, with strongest over-indexing on God (3.45× the country average). Demographically, the Hong Kong audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Hong Kong fans

Demographic split for Hong Kong audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.9
Estimated audience size10,169,763

Audience persona

The typical Hong Kong fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for God.

Top regions in United States

Top regions ranked by reach for Hong Kong in United States
RegionReachAffinity
California1,862,2521.67×
New York876,3801.54×
Texas857,1710.98×
Florida754,3181.1×
Illinois403,7141.19×
Georgia363,2001.16×
North Carolina360,0671.18×
Pennsylvania340,4590.99×
Virginia326,9261.32×
Massachusetts324,6461.62×
New Jersey324,4981.25×
Washington291,8781.43×
Ohio252,7920.81×
Michigan226,9000.85×
Maryland206,7481.18×
Arizona189,6850.91×
Tennessee175,7860.86×
South Carolina173,9161.14×
Indiana164,0820.88×
Colorado151,6540.95×
Minnesota139,8080.96×
Louisiana133,1951.02×
Connecticut129,0251.26×
Missouri127,9930.78×
Oregon126,4951.09×
Wisconsin120,9160.79×
Kentucky111,0320.87×
Nevada97,1320.99×
Alabama96,4670.68×
Utah80,6150.89×
Arkansas75,7500.9×
Oklahoma73,0610.65×
Kansas64,1240.8×
Hawaii60,6721.39×
Washington, District of Columbia60,4671.98×
Iowa59,1770.71×
Idaho51,8831.02×
Mississippi51,1600.61×
New Mexico44,3180.87×
West Virginia36,4230.77×
New Hampshire36,3960.91×
Nebraska34,3900.67×
Rhode Island33,9121.05×
Maine27,1130.74×
Delaware27,0560.96×
Alaska18,5280.85×
Montana18,3430.65×
North Dakota17,4930.84×
Vermont15,7680.88×
Wyoming13,0860.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hong Kong audience
BrandAffinityCategory
God3.45×Politics & Society
Taiwan8.68×Travel & Leisure
Nate Bargatze6.55×Music & Radio
Jackie Chan8.47×Movies & TV
Macau9.21×Travel & Leisure
Olivia Culpo16.86×Movies & TV
Hispanic culture3.89×Politics & Society
East Asia5.06×Travel & Leisure
Bruce Lee9.21×Movies & TV
Chinese language7.06×Politics & Society
China4.21×Travel & Leisure
Sia12.95×Music & Radio
MUJI 無印良品生活研究所16.38×Home & Garden
Baidu12.65×Internet & Social Media
Taobao9.63×Shopping
Beijing7.41×Travel & Leisure
African-American culture3.09×Politics & Society
Reggaeton3.05×Music & Radio
Powerball2.27×Games
Taipei7.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hong Kong audience
TraitClusterScore
PatriotismCONSERVATISM1.49
TravellingTHRILL1.32
Early Adopter MentalityPOWER1.28
SpiritualityBALANCE1.27
Price SensitivityPREMIUM1.22
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Hong Kong
CountryShare
China24.7%
Japan9.1%
United States8.1%

See Hong Kong audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Hong Kong have in United States?

Hong Kong has an estimated audience of 10,169,763 people in United States, concentrated in California and New York.

What is the gender split and age of Hong Kong fans?

59.7% of Hong Kong fans are female, 40.3% are male, with an average age of 41.9 years.

Which brands do Hong Kong fans like most?

Hong Kong fans show strongest brand affinity for God (3.45×), Taiwan (8.68×), and Nate Bargatze (6.55×) over the country average.

Where do Hong Kong fans live in United States?

Hong Kong fans in United States are most concentrated in California (reach 1,862,252), New York (reach 876,380), and Texas (reach 857,171). These three regions account for the largest share of the active audience.

What other brands do Hong Kong fans also like?

Beyond Hong Kong itself, the audience over-indexes on Taiwan (8.68×), Nate Bargatze (6.55×), Jackie Chan (8.47×), and Macau (9.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.