Rascasse Audience Intelligence

Olivia Culpo Audience in United States

A data profile of the people who buy, follow and care about Olivia Culpo in United States — modelled from more than twelve digital signal sources. Olivia Culpo has an estimated audience of 1,572,290 people in United States.

#70among TV personality in United States#3400among Person in United States#2810in Movies & TV

The average Olivia Culpo fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Sopranos, BONITA, Jennifer Love Hewitt, with strongest over-indexing on The Sopranos (33.36× the country average).

Demographically, the Olivia Culpo audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olivia Culpo fan in United States is more female, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for The Sopranos.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olivia Culpo profile in United States.

Audience size
1.6M
in United States
Gender
65.0%♀
35.0% male
Age
33.8
average years
Country rank
#17135
Person in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olivia Culpo fans

65.0% are female, 35.0% are male, average age 33.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Olivia Culpo audience in United States
MetricValue
Female65.0%
Male35.0%
Average age33.8
Estimated audience size1,572,290
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Olivia Culpo audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

70.9%

of the worldwide Olivia Culpo audience comes from United States.

Worldwide audience distribution share by country for Olivia Culpo
CountryShare
United States70.9%
Canada5.5%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olivia Culpo audience in United States is strongest.

Fig. 05

Top regions by affinity

Olivia Culpo fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K5.43×
02Massachusetts~60K1.88×
03Connecticut~20K1.59×
04Arizona~40K1.43×
05California~200K1.35×
06Colorado~30K1.27×
07New Hampshire~7K1.21×
08New Jersey~40K1.16×
09Hawaii~7K1.14×
10New York~90K1.07×
11Washington, District of Columbia~5K1.04×
12Illinois~50K1.03×
13Georgia~50K1.03×
14Vermont~3K1.03×
15Pennsylvania~50K1.00×
16Maine~5K0.97×
17Nevada~10K0.96×
18North Carolina~40K0.95×
19Washington~30K0.93×
20Alabama~20K0.93×
21Montana~4K0.91×
22Idaho~7K0.90×
23Alaska~3K0.89×
24Minnesota~20K0.88×
25Missouri~20K0.87×
26Virginia~30K0.86×
27Utah~10K0.85×
28Iowa~10K0.85×
29Maryland~20K0.84×
30Florida~90K0.83×
31South Carolina~20K0.83×
32Wisconsin~20K0.83×
33Ohio~40K0.82×
34Oregon~10K0.82×
35Kansas~10K0.82×
36New Mexico~6K0.82×
37Delaware~3K0.82×
38Nebraska~6K0.80×
39Texas~100K0.79×
40Michigan~30K0.79×
41Indiana~20K0.78×
42South Dakota~3K0.75×
43North Dakota~2K0.75×
44Tennessee~20K0.74×
45Louisiana~10K0.70×
46Kentucky~10K0.68×
47Oklahoma~10K0.65×
48Arkansas~8K0.64×
49West Virginia~4K0.61×
50Mississippi~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Olivia Culpo, United States
0.56×1.00×5.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olivia Culpo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olivia Culpo audience
#·InterestCategoryAffinity×
01BONITAFashion & Accessoires150.29×
02PlatedShopping34.48×
03The SopranosMovies & TV33.36×
04Jennifer Love HewittMovies & TV23.04×
05Gold-filled jewelryFashion & Accessoires22.73×
06Hong KongTravel & Leisure16.86×
07Michael FassbenderMovies & TV14.27×
08Tina FeyMovies & TV14.07×
09Blake LivelyMovies & TV12.81×
10Brittany SnowMovies & TV12.32×
11James FrancoMovies & TV11.56×
12Ariana GrandeMusic & Radio10.48×
13Adriana LimaFashion & Accessoires8.78×
14Kendall JennerFashion & Accessoires8.62×
15FedExBusiness & Career5.60×
16QVCMovies & TV5.08×
17Sustainable energyHome & Garden4.97×
18Mortgage loansBusiness & Career3.39×
19SubwayFood & Beverages3.39×
20PinterestInternet & Social Media2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olivia Culpo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olivia Culpo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
SustainabilityBALANCE1.85×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olivia Culpo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Healthy LifestyleBALANCE0.81×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olivia Culpo have in United States?

Olivia Culpo has an estimated audience of 1,572,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olivia Culpo fans?

65.0% of Olivia Culpo fans are female, 35.0% are male, with an average age of 33.8 years.

03

Which brands do Olivia Culpo fans like most?

Olivia Culpo fans show strongest brand affinity for The Sopranos (33.36×), BONITA (150.29×), and Jennifer Love Hewitt (23.04×) over the country average.

04

Where do Olivia Culpo fans live in United States?

Olivia Culpo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Olivia Culpo fans also like?

Beyond Olivia Culpo itself, the audience over-indexes on BONITA (150.29×), Jennifer Love Hewitt (23.04×), Hong Kong (16.86×), and Ariana Grande (10.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Culpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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