Olivia Culpo Audience in United States

Olivia Culpo logo

Olivia Culpo has an estimated audience of 1,508,724 people in United States. 65.0% are female, 35.0% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Home equity, Nationality, Alaska, Product design, Home construction.

The average Olivia Culpo fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Nationality, Alaska, with strongest over-indexing on Home equity (4.91× the country average). Demographically, the Olivia Culpo audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Olivia Culpo fans

Demographic split for Olivia Culpo audience in United States
MetricValue
Female65.0%
Male35.0%
Average age33.8
Estimated audience size1,508,724

Audience persona

The typical Olivia Culpo fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Olivia Culpo in United States
RegionReachAffinity
California212,6431.28×
Texas101,3670.78×
New York93,6681.11×
Florida82,4590.81×
Massachusetts61,0492.05×
Georgia55,8951.2×
Arizona50,0561.62×
Pennsylvania49,7820.98×
Illinois49,3090.98×
New Jersey44,2151.15×
North Carolina42,2350.93×
Ohio36,7620.79×
Virginia31,5710.86×
Michigan30,4010.77×
Colorado29,0271.22×
Rhode Island27,7555.78×
Connecticut25,8251.71×
Washington25,7590.85×
Alabama22,0641.05×
Missouri21,8140.9×
Indiana21,0310.76×
Tennessee20,8400.69×
Maryland20,5930.79×
Minnesota19,2180.89×
Wisconsin18,6570.82×
South Carolina18,5830.82×
Oregon13,7120.79×
Louisiana13,3170.68×
Nevada13,3080.91×
Kentucky12,4990.66×
Utah11,1880.83×
Oklahoma10,4960.63×
Iowa10,1280.81×
Kansas9,4860.8×
Arkansas7,3630.59×
New Hampshire7,1751.21×
Hawaii6,8261.05×
Idaho6,2620.83×
Mississippi6,2410.5×
New Mexico5,7030.75×
Nebraska5,5210.73×
Maine5,0980.94×
Washington, District of Columbia4,7601.05×
West Virginia3,6030.51×
Montana3,4860.83×
Delaware3,0420.73×
Alaska2,9440.91×
South Dakota2,1740.62×
Vermont2,0820.79×
North Dakota1,9930.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olivia Culpo audience
BrandAffinityCategory
Home equity4.91×Home & Garden
Nationality3.45×Politics & Society
Alaska2.54×Travel & Leisure
Product design2.35×Business & Career
Home construction1.59×Home & Garden
JDSU3.13×Business & Career
Elsword15.9×Games
Goop4.38×Internet & Social Media
UK garage4.09×Music & Radio
Home staging3.76×Home & Garden
Kendra Scott1.96×Fashion & Accessoires
Historic site2.56×Arts & Culture
Commercial mortgage3.78×Business & Career
Stamp collecting2.69×Home & Garden
Horeca8.5×Travel & Leisure
Guitar pedalboard9.77×Music & Radio
Buckhannon, West Virginia13.56×Travel & Leisure
Fairy godmother3.64×Literature
Isometric exercise4.26×Sports
Christmas Gifts2.45×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olivia Culpo audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
PatriotismCONSERVATISM1.52
Quality AwarenessPREMIUM1.3
SustainabilityBALANCE1.29
IndulgenceJOY1.24
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Olivia Culpo
CountryShare
United States70.3%
Canada5.5%
United Kingdom4.2%

See Olivia Culpo audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Olivia Culpo have in United States?

Olivia Culpo has an estimated audience of 1,508,724 people in United States, concentrated in California and Texas.

What is the gender split and age of Olivia Culpo fans?

65.0% of Olivia Culpo fans are female, 35.0% are male, with an average age of 33.8 years.

Which brands do Olivia Culpo fans like most?

Olivia Culpo fans show strongest brand affinity for Home equity (4.91×), Nationality (3.45×), and Alaska (2.54×) over the country average.

Where do Olivia Culpo fans live in United States?

Olivia Culpo fans in United States are most concentrated in California (reach 212,643), Texas (reach 101,367), and New York (reach 93,668). These three regions account for the largest share of the active audience.

What other brands do Olivia Culpo fans also like?

Beyond Olivia Culpo itself, the audience over-indexes on Nationality (3.45×), Alaska (2.54×), Product design (2.35×), and Home construction (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Culpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.