Rascasse Audience Intelligence

BONITA Target Market in United States

A data profile of the people who buy, follow and care about BONITA in United States — modelled from more than twelve digital signal sources. BONITA has an estimated audience of 349,225 people in United States.

#20among Mainstream fashion in United States#4620among Brand in United States#1504in Fashion & Accessoires

The average BONITA fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Peniche, Portugal, Olivia Culpo, Blues Traveler, with strongest over-indexing on Peniche, Portugal (1627.01× the country average).

Demographically, the BONITA audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BONITA fan in United States is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Peniche, Portugal.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BONITA profile in United States.

Audience size
349K
in United States
Gender
67.5%♀
32.5% male
Age
33.4
average years
Country rank
#44675
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BONITA

67.5% are female, 32.5% are male, average age 33.4.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for BONITA audience in United States
MetricValue
Female67.5%
Male32.5%
Average age33.4
Estimated audience size349,225
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the BONITA audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

14.4%

of the worldwide BONITA audience comes from United States.

Worldwide audience distribution share by country for BONITA
CountryShare
Germany24.8%
United States14.4%
South Africa10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BONITA audience in United States is strongest.

Fig. 05

Top regions by affinity

BONITA customers by region in United States
#RegionReachAffinity×
01Nevada~7K2.02×
02California~70K1.86×
03North Carolina~20K1.55×
04Arizona~10K1.52×
05Florida~30K1.40×
06Louisiana~6K1.32×
07Oregon~5K1.31×
08New Mexico~2K1.23×
09Alabama~6K1.22×
10Mississippi~3K1.18×
11Oklahoma~4K1.17×
12Arkansas~3K1.09×
13Hawaii~2K1.08×
14Texas~30K1.07×
15South Carolina~5K1.05×
16Georgia~10K1.04×
17Kansas~3K1.04×
18Alaska<1K1.02×
19Indiana~6K0.99×
20Kentucky~4K0.99×
21Tennessee~7K0.98×
22Delaware<1K0.98×
23Missouri~5K0.95×
24Iowa~3K0.93×
25Virginia~8K0.92×
26Washington~6K0.91×
27Maryland~5K0.90×
28Rhode Island<1K0.90×
29Illinois~10K0.88×
30North Dakota<1K0.88×
31Idaho~1K0.87×
32South Dakota<1K0.86×
33Minnesota~4K0.85×
34Nebraska~1K0.85×
35West Virginia~1K0.85×
36Montana<1K0.85×
37New York~20K0.84×
38New Jersey~7K0.84×
39Massachusetts~6K0.83×
40Colorado~4K0.83×
41Michigan~7K0.82×
42Wisconsin~4K0.82×
43Connecticut~3K0.82×
44Utah~2K0.81×
45Pennsylvania~9K0.80×
46Ohio~8K0.80×
47New Hampshire~1K0.79×
48Maine<1K0.78×
49Washington, District of Columbia<1K0.78×
50Vermont<1K0.77×
Fig. 06

Affinity by region

Affinity by region — BONITA, United States
0.77×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BONITA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BONITA audience
#·InterestCategoryAffinity×
01Peniche, PortugalTravel & Leisure1627.01×
02The Legend of Heroes VIIGames668.38×
03Ann ThongprasomMovies & TV298.32×
04Prin SuparatMovies & TV181.19×
05Olivia CulpoMovies & TV150.29×
06Major League LacrosseSports129.12×
07Never SummerSports103.72×
08Blues TravelerMusic & Radio92.47×
09USA ArcherySports73.76×
10LacrosseUnlimitedSports71.81×
11Perfume WorldShopping66.28×
12Beyond the BoundaryLiterature64.69×
13Yo-yoSports29.69×
14Perfume.comBeauty & Wellness24.25×
15Carey MulliganMovies & TV18.84×
16Fragrance oilBeauty & Wellness15.09×
17Winter Olympic GamesSports8.16×
18CarnivalTravel & Leisure5.13×
19FIFA World Cup 2026Sports2.21×
20NFLSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BONITA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BONITA audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.14×
SpiritualityBALANCE1.74×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BONITA audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.56×
Community OrientationOPEN0.66×
Career OrientationPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BONITA's target market in United States?

BONITA's target market in United States covers an estimated 349,225 people, concentrated in California and Florida.

02

What is the gender split and age of BONITA customers?

67.5% of the BONITA audience are female, 32.5% are male, with an average age of 33.4 years.

03

Which brands do BONITA fans like most?

BONITA fans show strongest brand affinity for Peniche, Portugal (1627.01×), Olivia Culpo (150.29×), and Blues Traveler (92.47×) over the country average.

04

Where do BONITA fans live in United States?

BONITA fans in United States are most concentrated in California (reach ~70K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BONITA fans also like?

Beyond BONITA itself, the audience over-indexes on Olivia Culpo (150.29×), Blues Traveler (92.47×), LacrosseUnlimited (71.81×), and Perfume World (66.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See BONITA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BONITA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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