BONITA Audience in United States

BONITA logo

BONITA has an estimated audience of 341,337 people in United States. 67.5% are female, 32.5% are male, average age 33.4. Top regions: California, Florida, Texas. Top brand affinities: Peniche, Portugal, Olivia Culpo, Blues Traveler, LacrosseUnlimited, Perfume (Japanese band).

The average BONITA fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Peniche, Portugal, Olivia Culpo, Blues Traveler, with strongest over-indexing on Peniche, Portugal (1627.01× the country average). Demographically, the BONITA audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of BONITA fans

Demographic split for BONITA audience in United States
MetricValue
Female67.5%
Male32.5%
Average age33.4
Estimated audience size341,337

Audience persona

The typical BONITA fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Peniche, Portugal.

Top regions in United States

Top regions ranked by reach for BONITA in United States
RegionReachAffinity
California60,7481.62×
Florida34,5711.5×
Texas34,1241.16×
New York17,3250.91×
North Carolina15,2591.49×
Georgia11,3601.08×
Illinois10,6460.94×
Arizona10,0141.44×
Pennsylvania9,4540.82×
Ohio8,7840.84×
Virginia8,0080.96×
New Jersey7,8000.9×
Michigan7,5700.85×
Tennessee6,9521.02×
Nevada6,7882.06×
Indiana6,3601.02×
Washington6,3450.93×
Alabama5,9611.25×
Massachusetts5,8460.87×
Louisiana5,7751.31×
South Carolina5,4941.07×
Maryland5,4570.93×
Missouri5,3080.96×
Colorado4,7070.87×
Oklahoma4,5701.21×
Oregon4,5371.16×
Kentucky4,2711×
Minnesota4,2680.87×
Wisconsin4,1770.81×
Mississippi3,3111.18×
Arkansas3,0591.09×
Kansas2,7841.03×
Connecticut2,6830.78×
Iowa2,5980.92×
Utah2,4420.8×
New Mexico1,8851.1×
Hawaii1,6331.11×
Idaho1,4620.85×
Nebraska1,4360.84×
West Virginia1,2490.79×
New Hampshire1,0200.76×
Rhode Island9360.86×
Maine9000.74×
Delaware8600.91×
Washington, District of Columbia8000.78×
Montana7460.79×
Alaska6760.93×
South Dakota6120.78×
North Dakota5660.81×
Vermont3920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BONITA audience
BrandAffinityCategory
Peniche, Portugal1627.01×Travel & Leisure
Olivia Culpo150.29×Movies & TV
Blues Traveler92.47×Music & Radio
LacrosseUnlimited71.81×Sports
Perfume (Japanese band)24.07×Music & Radio
Perfume World66.28×Shopping
The Legend of Heroes VII668.38×Games
Ann Thongprasom298.32×Movies & TV
Fragrance oil15.09×Beauty & Wellness
Prin Suparat181.19×Movies & TV
Beyond the Boundary64.69×Literature
Marc-André Fleury38.79×Sports
USA Archery73.76×Sports
Never Summer103.72×Sports
Carey Mulligan18.84×Movies & TV
Yo-yo29.69×Sports
Carnival5.13×Travel & Leisure
Perfume.com24.25×Beauty & Wellness
Major League Lacrosse129.12×Sports
Winter Olympic Games8.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BONITA audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
Pet OwnershipJOY2.23
LGBTQ+ IdentityOPEN2.07
SpiritualityBALANCE1.41
Quality AwarenessPREMIUM1.34
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for BONITA
CountryShare
Germany25.1%
United States14.4%
South Africa10.2%

See BONITA audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does BONITA have in United States?

BONITA has an estimated audience of 341,337 people in United States, concentrated in California and Florida.

What is the gender split and age of BONITA fans?

67.5% of BONITA fans are female, 32.5% are male, with an average age of 33.4 years.

Which brands do BONITA fans like most?

BONITA fans show strongest brand affinity for Peniche, Portugal (1627.01×), Olivia Culpo (150.29×), and Blues Traveler (92.47×) over the country average.

Where do BONITA fans live in United States?

BONITA fans in United States are most concentrated in California (reach 60,748), Florida (reach 34,571), and Texas (reach 34,124). These three regions account for the largest share of the active audience.

What other brands do BONITA fans also like?

Beyond BONITA itself, the audience over-indexes on Olivia Culpo (150.29×), Blues Traveler (92.47×), LacrosseUnlimited (71.81×), and Perfume (Japanese band) (24.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BONITA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.