Rascasse Audience Intelligence

Perfume.com Audience in United States

A data profile of the people who buy, follow and care about Perfume.com in United States — modelled from more than twelve digital signal sources. Perfume.com has an estimated audience of 978,530 people in United States.

#741among Website / Newspaper / Magazine in United States#307in Beauty & Wellness

The average Perfume.com fan in United States is 35.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include QVC, Discount stores, Private bank, with strongest over-indexing on QVC (8.46× the country average).

Demographically, the Perfume.com audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perfume.com fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfume.com profile in United States.

Audience size
979K
in United States
Gender
59.7%♀
40.3% male
Age
35.0
average years
Country rank
#24024
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Perfume.com

59.7% are female, 40.3% are male, average age 35.0.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Perfume.com audience in United States
MetricValue
Female59.7%
Male40.3%
Average age35.0
Estimated audience size978,530
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Perfume.com audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

68.1%

of the worldwide Perfume.com audience comes from United States.

Worldwide audience distribution share by country for Perfume.com
CountryShare
United States68.1%
Canada8.6%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfume.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Perfume.com fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.26×
02Louisiana~20K1.83×
03Alabama~20K1.56×
04Alaska~3K1.36×
05Arkansas~10K1.33×
06Georgia~40K1.30×
07Florida~90K1.29×
08Oklahoma~10K1.27×
09South Carolina~20K1.18×
10Connecticut~10K1.15×
11West Virginia~5K1.15×
12Kentucky~10K1.13×
13Pennsylvania~40K1.12×
14New York~60K1.10×
15North Carolina~30K1.08×
16Maryland~20K1.08×
17Tennessee~20K1.07×
18Indiana~20K1.07×
19Texas~90K1.06×
20Missouri~20K1.05×
21Ohio~30K1.04×
22Illinois~30K1.01×
23New Jersey~20K1.00×
24North Dakota~2K0.98×
25New Mexico~5K0.95×
26Rhode Island~3K0.95×
27South Dakota~2K0.94×
28Vermont~2K0.94×
29Michigan~20K0.92×
30Kansas~7K0.92×
31Nevada~9K0.91×
32Montana~2K0.91×
33Delaware~2K0.91×
34Massachusetts~20K0.90×
35Iowa~7K0.90×
36Idaho~4K0.89×
37Virginia~20K0.88×
38Nebraska~4K0.88×
39Washington, District of Columbia~3K0.88×
40Maine~3K0.87×
41Arizona~20K0.86×
42Hawaii~4K0.86×
43New Hampshire~3K0.86×
44Wisconsin~10K0.80×
45Oregon~9K0.79×
46Utah~7K0.75×
47Minnesota~10K0.73×
48California~80K0.72×
49Washington~10K0.72×
50Colorado~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Perfume.com, United States
0.70×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfume.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfume.com audience
#·InterestCategoryAffinity×
01Private bankBusiness & Career23.48×
02Ranveer SinghMovies & TV22.66×
03Donatella VersaceFashion & Accessoires19.84×
04International educationBusiness & Career15.96×
05GuerlainBeauty & Wellness15.57×
06David's BridalFashion & Accessoires13.03×
07Taron EgertonMovies & TV10.43×
08QVCMovies & TV8.46×
09Online bankingBusiness & Career5.64×
10Discount storesShopping5.58×
11FedExBusiness & Career4.86×
12Vehicle insuranceCars & Mobility4.85×
13Google NewsNews4.75×
14Solar energyHome & Garden4.11×
15Mortgage loansBusiness & Career3.85×
16Shopping mallsShopping3.42×
17Planet FitnessSports3.34×
18FragrancesBeauty & Wellness2.89×
19PinterestInternet & Social Media2.52×
20FurnitureHome & Garden2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfume.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfume.com audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.10×
Convenience OrientationPREMIUM2.06×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfume.com audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
ExtroversionTHRILL0.71×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perfume.com have in United States?

Perfume.com has an estimated audience of 978,530 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Perfume.com fans?

59.7% of Perfume.com fans are female, 40.3% are male, with an average age of 35.0 years.

03

Which brands do Perfume.com fans like most?

Perfume.com fans show strongest brand affinity for QVC (8.46×), Discount stores (5.58×), and Private bank (23.48×) over the country average.

04

Where do Perfume.com fans live in United States?

Perfume.com fans in United States are most concentrated in Texas (reach ~90K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Perfume.com fans also like?

Beyond Perfume.com itself, the audience over-indexes on Discount stores (5.58×), Private bank (23.48×), International education (15.96×), and Mortgage loans (3.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Perfume.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfume.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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