Perfume.com Audience in United States

Perfume.com has an estimated audience of 980,710 people in United States. 59.7% are female, 40.3% are male, average age 35.0. Top regions: Texas, Florida, California. Top brand affinities: Private bank, Paco Rabanne, Google News, Planet Fitness, Donatella Versace.

The average Perfume.com fan in United States is 35.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Private bank, Paco Rabanne, Google News, with strongest over-indexing on Private bank (74.52× the country average). Demographically, the Perfume.com audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Website / Newspaper / Magazine

Demographics of Perfume.com fans

Demographic split for Perfume.com audience in United States
MetricValue
Female59.7%
Male40.3%
Average age35.0
Estimated audience size980,710

Audience persona

The typical Perfume.com fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Private bank.

Top regions in United States

Top regions ranked by reach for Perfume.com in United States
RegionReachAffinity
Texas98,4381.17×
Florida89,3521.35×
California80,5820.75×
New York65,3631.19×
Georgia41,1501.36×
Pennsylvania35,8501.09×
Illinois35,7371.09×
North Carolina33,8851.15×
Ohio30,7381.02×
New Jersey26,8241.08×
Louisiana25,6032.02×
Alabama24,5811.79×
Michigan22,8810.89×
Virginia21,9520.92×
Tennessee21,5851.1×
Mississippi20,7902.57×
Indiana19,6001.09×
South Carolina19,0041.29×
Maryland18,6151.1×
Massachusetts17,0910.88×
Missouri17,0741.08×
Arizona16,9600.85×
Oklahoma15,4821.42×
Kentucky14,1321.15×
Washington13,4090.68×
Arkansas12,5041.55×
Connecticut11,0791.13×
Wisconsin10,2060.69×
Colorado8,7850.57×
Minnesota8,0690.57×
Nevada7,8460.83×
Oregon7,5780.67×
Iowa6,6370.82×
Kansas6,1050.79×
West Virginia4,7971.05×
Utah4,5190.51×
New Mexico4,3640.89×
Alaska3,9361.88×
Nebraska3,5260.72×
Idaho3,3470.68×
Rhode Island2,7140.87×
Hawaii2,3510.56×
New Hampshire2,1080.55×
Washington, District of Columbia2,0290.69×
North Dakota1,9610.97×
Delaware1,8990.7×
Maine1,7800.51×
Montana1,7620.65×
South Dakota1,3730.61×
Wyoming1,2940.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perfume.com audience
BrandAffinityCategory
Private bank74.52×Business & Career
Paco Rabanne49.37×Beauty & Wellness
Google News6.84×News
Planet Fitness3.96×Sports
Donatella Versace28.85×Fashion & Accessoires
Diaper bag5.8×Kids & Family
UGG Australia22.17×Fashion & Accessoires
Thierry Mugler34.6×Beauty & Wellness
Clarinet5.79×Music & Radio
Ranveer Singh19.93×Movies & TV
Taron Egerton10.82×Movies & TV
Bass guitar2.94×Music & Radio
YouTube Music3.2×Internet & Social Media
Saxophone5.43×Music & Radio
EBay2.03×Shopping
Indeed.com2.21×Business & Career
David's Bridal8.19×Fashion & Accessoires
Golf Channel3.15×Sports
Fragrance oil8.24×Beauty & Wellness
Charles Leclerc8.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perfume.com audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Quality AwarenessPREMIUM1.4
Price SensitivityPREMIUM1.27
CreativityOPEN1.14
SpiritualityBALANCE1.08
IndividualismJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Perfume.com
CountryShare
United States68.2%
Canada8.6%
Brazil6.5%

See Perfume.com audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Perfume.com have in United States?

Perfume.com has an estimated audience of 980,710 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Perfume.com fans?

59.7% of Perfume.com fans are female, 40.3% are male, with an average age of 35.0 years.

Which brands do Perfume.com fans like most?

Perfume.com fans show strongest brand affinity for Private bank (74.52×), Paco Rabanne (49.37×), and Google News (6.84×) over the country average.

Where do Perfume.com fans live in United States?

Perfume.com fans in United States are most concentrated in Texas (reach 98,438), Florida (reach 89,352), and California (reach 80,582). These three regions account for the largest share of the active audience.

What other brands do Perfume.com fans also like?

Beyond Perfume.com itself, the audience over-indexes on Paco Rabanne (49.37×), Google News (6.84×), Planet Fitness (3.96×), and Donatella Versace (28.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfume.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.