Rascasse Audience Intelligence

Guerlain Target Market in United States

A data profile of the people who buy, follow and care about Guerlain in United States — modelled from more than twelve digital signal sources. Guerlain has an estimated audience of 1,902,601 people in United States.

#46among Cosmetics in United States#1519among Brand in United States#226in Beauty & Wellness

The average Guerlain fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Psychedelic trance, Macy's, fashionistas, with strongest over-indexing on Psychedelic trance (29.96× the country average).

Demographically, the Guerlain audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guerlain fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Psychedelic trance.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guerlain profile in United States.

Audience size
1.9M
in United States
Gender
80.9%♀
19.1% male
Age
37.1
average years
Country rank
#14808
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Guerlain

80.9% are female, 19.1% are male, average age 37.1.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Guerlain audience in United States
MetricValue
Female80.9%
Male19.1%
Average age37.1
Estimated audience size1,902,601
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Guerlain audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Guerlain audience comes from United States.

Worldwide audience distribution share by country for Guerlain
CountryShare
United States15.0%
France11.0%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guerlain audience in United States is strongest.

Fig. 05

Top regions by affinity

Guerlain customers by region in United States
#RegionReachAffinity×
01New York~200K2.26×
02California~400K1.98×
03Nevada~30K1.72×
04Florida~200K1.71×
05New Jersey~80K1.61×
06Washington, District of Columbia~9K1.52×
07Texas~200K1.51×
08Massachusetts~50K1.40×
09Hawaii~10K1.38×
10Washington~50K1.31×
11Virginia~60K1.24×
12Illinois~80K1.23×
13Maryland~40K1.21×
14Connecticut~20K1.21×
15Georgia~60K1.12×
16Arizona~40K1.10×
17Oregon~20K1.01×
18Rhode Island~6K1.01×
19Louisiana~20K0.99×
20New Mexico~9K0.97×
21Pennsylvania~60K0.96×
22Colorado~30K0.92×
23North Carolina~50K0.91×
24Michigan~40K0.91×
25Tennessee~30K0.90×
26Oklahoma~20K0.90×
27Delaware~5K0.90×
28Alaska~3K0.87×
29South Carolina~20K0.85×
30Utah~10K0.85×
31Minnesota~20K0.83×
32New Hampshire~6K0.83×
33Vermont~3K0.83×
34Indiana~30K0.82×
35Arkansas~10K0.81×
36Alabama~20K0.78×
37Kentucky~20K0.78×
38Nebraska~7K0.78×
39North Dakota~3K0.78×
40Missouri~20K0.77×
41Kansas~10K0.77×
42Maine~5K0.77×
43South Dakota~3K0.76×
44Mississippi~10K0.75×
45West Virginia~6K0.74×
46Ohio~40K0.73×
47Wisconsin~20K0.73×
48Idaho~7K0.72×
49Montana~4K0.72×
50Iowa~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Guerlain, United States
0.70×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guerlain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guerlain audience
#·InterestCategoryAffinity×
01Psychedelic tranceMusic & Radio29.96×
02fashionistasFashion & Accessoires17.96×
03Perfume.comBeauty & Wellness15.57×
04FragranceNet.comBeauty & Wellness15.54×
05Luxury boxFashion & Accessoires15.25×
06Elizabeth ArdenBeauty & Wellness11.29×
07DermatologyBeauty & Wellness4.08×
08Make-up artistBeauty & Wellness3.86×
09Dillard'sFashion & Accessoires3.37×
10Macy'sShopping2.95×
11BurlingtonFashion & Accessoires2.73×
12AgeingBeauty & Wellness2.71×
13J. C. PenneyShopping2.65×
14MarshallsFashion & Accessoires2.61×
15Hair careBeauty & Wellness2.40×
16FragrancesBeauty & Wellness2.13×
17GodPolitics & Society2.11×
18SephoraShopping1.98×
19Beauty salonsBeauty & Wellness1.75×
20MemeInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guerlain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guerlain audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.42×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guerlain audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
DIY MentalityTHRILL0.85×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Guerlain's target market in United States?

Guerlain's target market in United States covers an estimated 1,902,601 people, concentrated in California and Texas.

02

What is the gender split and age of Guerlain customers?

80.9% of the Guerlain audience are female, 19.1% are male, with an average age of 37.1 years.

03

Which brands do Guerlain fans like most?

Guerlain fans show strongest brand affinity for Psychedelic trance (29.96×), Macy's (2.95×), and fashionistas (17.96×) over the country average.

04

Where do Guerlain fans live in United States?

Guerlain fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Guerlain fans also like?

Beyond Guerlain itself, the audience over-indexes on Macy's (2.95×), fashionistas (17.96×), Marshalls (2.61×), and FragranceNet.com (15.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Guerlain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guerlain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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