Rascasse Audience Intelligence

Donatella Versace Audience in United States

A data profile of the people who buy, follow and care about Donatella Versace in United States — modelled from more than twelve digital signal sources. Donatella Versace has an estimated audience of 1,090,218 people in United States.

#14among Fashion designer in United States#4903among Person in United States#922in Fashion & Accessoires

The average Donatella Versace fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include UNITED COLORS OF BENETTON, Onitsuka Tiger, Ralph Lauren Fragrances, with strongest over-indexing on UNITED COLORS OF BENETTON (59.13× the country average).

Demographically, the Donatella Versace audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donatella Versace fan in United States is more female, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for UNITED COLORS OF BENETTON.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donatella Versace profile in United States.

Audience size
1.1M
in United States
Gender
61.1%♀
38.9% male
Age
35.8
average years
Country rank
#22328
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donatella Versace fans

61.1% are female, 38.9% are male, average age 35.8.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Donatella Versace audience in United States
MetricValue
Female61.1%
Male38.9%
Average age35.8
Estimated audience size1,090,218
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Donatella Versace audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Donatella Versace audience comes from United States.

Worldwide audience distribution share by country for Donatella Versace
CountryShare
United States16.3%
Italy14.6%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donatella Versace audience in United States is strongest.

Fig. 05

Top regions by affinity

Donatella Versace fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.51×
02New York~90K1.50×
03California~200K1.37×
04Washington, District of Columbia~4K1.36×
05New Jersey~40K1.32×
06Connecticut~10K1.23×
07Massachusetts~30K1.21×
08Texas~100K1.18×
09Rhode Island~4K1.18×
10Nevada~10K1.16×
11Illinois~40K1.09×
12Georgia~40K1.08×
13Washington~20K1.07×
14Arizona~20K1.06×
15Oregon~10K1.06×
16Pennsylvania~40K1.05×
17Louisiana~10K1.05×
18Colorado~20K1.04×
19New Mexico~6K1.04×
20Virginia~30K1.03×
21Maryland~20K1.03×
22Hawaii~5K1.02×
23Utah~10K1.01×
24Tennessee~20K0.98×
25New Hampshire~4K0.98×
26North Carolina~30K0.97×
27Maine~4K0.96×
28Delaware~3K0.96×
29Ohio~30K0.94×
30Michigan~30K0.94×
31Oklahoma~10K0.94×
32Vermont~2K0.94×
33Idaho~5K0.92×
34Kentucky~10K0.91×
35Arkansas~8K0.91×
36Mississippi~8K0.91×
37Missouri~20K0.90×
38Indiana~20K0.88×
39Montana~3K0.88×
40South Carolina~10K0.87×
41Kansas~7K0.87×
42Minnesota~10K0.86×
43Alabama~10K0.85×
44West Virginia~4K0.84×
45Wisconsin~10K0.83×
46Iowa~7K0.80×
47Nebraska~4K0.80×
48North Dakota~2K0.80×
49Alaska~2K0.78×
50South Dakota~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Donatella Versace, United States
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donatella Versace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donatella Versace audience
#·InterestCategoryAffinity×
01UNITED COLORS OF BENETTONFashion & Accessoires59.13×
02Ralph Lauren FragrancesBeauty & Wellness42.10×
03FurlaFashion & Accessoires27.29×
04Black Friday DealsShopping25.53×
05Onitsuka TigerFashion & Accessoires24.28×
06Naomi CampbellFashion & Accessoires20.77×
07Bremont WatchesFashion & Accessoires20.53×
08Gianni VersaceFashion & Accessoires20.43×
09UGG AustraliaFashion & Accessoires20.22×
10Perfume.comBeauty & Wellness19.84×
11Paco RabanneBeauty & Wellness17.40×
12Yvonne StrahovskiMovies & TV14.80×
13HavaianasFashion & Accessoires14.19×
14Beirut (band)Music & Radio13.29×
15Brunello CucinelliFashion & Accessoires13.28×
16Elle FanningMovies & TV6.97×
17Angel ReeseSports5.73×
18MilanTravel & Leisure4.84×
19QueensTravel & Leisure3.36×
20Macy'sShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donatella Versace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donatella Versace audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.56×
Luxury OrientationPREMIUM1.59×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donatella Versace audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
PatriotismCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donatella Versace have in United States?

Donatella Versace has an estimated audience of 1,090,218 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Donatella Versace fans?

61.1% of Donatella Versace fans are female, 38.9% are male, with an average age of 35.8 years.

03

Which brands do Donatella Versace fans like most?

Donatella Versace fans show strongest brand affinity for UNITED COLORS OF BENETTON (59.13×), Onitsuka Tiger (24.28×), and Ralph Lauren Fragrances (42.1×) over the country average.

04

Where do Donatella Versace fans live in United States?

Donatella Versace fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Donatella Versace fans also like?

Beyond Donatella Versace itself, the audience over-indexes on Onitsuka Tiger (24.28×), Ralph Lauren Fragrances (42.1×), Black Friday Deals (25.53×), and Naomi Campbell (20.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Donatella Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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