Donatella Versace Audience in United States

Donatella Versace logo

Donatella Versace has an estimated audience of 1,083,948 people in United States. 61.1% are female, 38.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: UNITED COLORS OF BENETTON, Onitsuka Tiger, Black Friday Deals, Naomi Campbell, UGG Australia.

The average Donatella Versace fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UNITED COLORS OF BENETTON, Onitsuka Tiger, Black Friday Deals, with strongest over-indexing on UNITED COLORS OF BENETTON (59.13× the country average). Demographically, the Donatella Versace audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Donatella Versace fans

Demographic split for Donatella Versace audience in United States
MetricValue
Female61.1%
Male38.9%
Average age35.8
Estimated audience size1,083,948

Audience persona

The typical Donatella Versace fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for UNITED COLORS OF BENETTON.

Top regions in United States

Top regions ranked by reach for Donatella Versace in United States
RegionReachAffinity
California174,9671.47×
Texas117,7531.26×
Florida112,3581.53×
New York99,9561.65×
Illinois41,7041.15×
Pennsylvania39,6071.09×
New Jersey38,5311.4×
Georgia38,0511.14×
North Carolina32,8551.01×
Ohio32,2290.97×
Virginia28,1461.07×
Michigan27,2980.96×
Massachusetts26,6011.25×
Washington24,3341.12×
Arizona23,2111.05×
Tennessee21,8741.01×
Maryland19,6201.05×
Indiana18,0860.91×
Colorado17,9641.05×
Missouri15,7630.9×
Louisiana14,5751.04×
South Carolina14,0690.86×
Minnesota13,5090.87×
Oregon13,4131.08×
Connecticut13,4031.23×
Wisconsin13,3870.82×
Nevada12,3541.18×
Kentucky12,2040.9×
Alabama12,0870.8×
Oklahoma11,0590.92×
Utah8,9790.93×
Arkansas7,8510.88×
Mississippi7,7210.86×
Kansas7,3640.86×
Iowa6,9090.77×
New Mexico5,6011.03×
Hawaii4,7331.02×
Idaho4,6890.86×
Washington, District of Columbia4,6691.43×
Nebraska4,0910.75×
New Hampshire4,0710.95×
Rhode Island4,0171.16×
West Virginia3,9470.78×
Maine3,5220.91×
Delaware2,6790.9×
Montana2,4180.8×
Vermont1,5840.83×
South Dakota1,5520.62×
North Dakota1,5110.68×
Alaska1,4020.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donatella Versace audience
BrandAffinityCategory
UNITED COLORS OF BENETTON59.13×Fashion & Accessoires
Onitsuka Tiger24.28×Fashion & Accessoires
Black Friday Deals25.53×Shopping
Naomi Campbell20.77×Fashion & Accessoires
UGG Australia20.22×Fashion & Accessoires
Yvonne Strahovski14.8×Movies & TV
Cheers9.09×Movies & TV
Perfume.com19.84×Beauty & Wellness
Furla27.29×Fashion & Accessoires
Paco Rabanne17.4×Beauty & Wellness
Elle Fanning6.97×Movies & TV
Angel Reese5.73×Sports
Queens3.36×Travel & Leisure
Milan4.84×Travel & Leisure
Bremont Watches20.53×Fashion & Accessoires
Brunello Cucinelli13.28×Fashion & Accessoires
Macy's1.91×Shopping
Tara Reid9.26×Movies & TV
Beirut (band)13.29×Music & Radio
Gianni Versace20.43×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donatella Versace audience
TraitClusterScore
Design AffinityPREMIUM3.08
Luxury OrientationPREMIUM2.2
IndulgenceJOY2.11
Convenience OrientationPREMIUM1.71
Quality AwarenessPREMIUM1.67
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Donatella Versace
CountryShare
United States16.2%
Italy15.6%
Brazil8.2%

See Donatella Versace audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Donatella Versace have in United States?

Donatella Versace has an estimated audience of 1,083,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Donatella Versace fans?

61.1% of Donatella Versace fans are female, 38.9% are male, with an average age of 35.8 years.

Which brands do Donatella Versace fans like most?

Donatella Versace fans show strongest brand affinity for UNITED COLORS OF BENETTON (59.13×), Onitsuka Tiger (24.28×), and Black Friday Deals (25.53×) over the country average.

Where do Donatella Versace fans live in United States?

Donatella Versace fans in United States are most concentrated in California (reach 174,967), Texas (reach 117,753), and Florida (reach 112,358). These three regions account for the largest share of the active audience.

What other brands do Donatella Versace fans also like?

Beyond Donatella Versace itself, the audience over-indexes on Onitsuka Tiger (24.28×), Black Friday Deals (25.53×), Naomi Campbell (20.77×), and UGG Australia (20.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donatella Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.