Dan Bongino Audience in United States

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Dan Bongino has an estimated audience of 3,979,009 people in United States. 38.2% are female, 61.8% are male, average age 50.2. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Israel, Celtic mythology, Alaska, Minnesota.

The average Dan Bongino fan in United States is 50.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Israel, Celtic mythology, with strongest over-indexing on Urban Outfitters (2.07× the country average). Demographically, the Dan Bongino audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Fashion designer

Demographics of Dan Bongino fans

Demographic split for Dan Bongino audience in United States
MetricValue
Female38.2%
Male61.8%
Average age50.2
Estimated audience size3,979,009

Audience persona

The typical Dan Bongino fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Dan Bongino in United States
RegionReachAffinity
California319,5150.73×
Florida283,4351.05×
Texas280,7250.82×
New York202,7770.91×
Pennsylvania165,6561.24×
Illinois140,5021.06×
Ohio129,5251.06×
Michigan127,1631.22×
Virginia107,8351.11×
North Carolina107,5860.9×
Georgia101,9010.83×
New Jersey97,6240.96×
Tennessee92,9891.17×
Indiana83,2611.15×
Washington76,5010.96×
Wisconsin75,2051.26×
Missouri74,3731.16×
Massachusetts71,0100.91×
Maryland70,1321.03×
South Carolina59,3760.99×
Louisiana57,1241.11×
Colorado53,5450.85×
Oklahoma52,8211.2×
Arizona52,7910.65×
Minnesota50,4640.89×
Kentucky49,1860.99×
Oregon42,9580.94×
Alabama40,8650.74×
Connecticut38,9710.98×
Arkansas36,8351.12×
Kansas33,9981.08×
Nevada33,4950.87×
Iowa32,2760.98×
Idaho30,9291.55×
Utah27,9540.78×
Mississippi27,7360.85×
West Virginia22,8491.23×
Nebraska21,2781.07×
New Mexico19,4520.97×
New Hampshire18,7561.2×
Montana16,6621.51×
Washington, District of Columbia14,8311.24×
Maine12,9060.91×
Rhode Island11,3410.9×
Delaware10,5240.96×
Hawaii10,4410.61×
South Dakota9,6991.05×
Wyoming6,5951.12×
North Dakota6,5590.8×
Vermont5,6690.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dan Bongino audience
BrandAffinityCategory
Urban Outfitters2.07×Shopping
Israel2.28×Travel & Leisure
Celtic mythology9.94×Arts & Culture
Alaska1.74×Travel & Leisure
Minnesota1.57×Travel & Leisure
Grammarly3.86×Business & Career
Noodle (Gorillaz)2.71×Music & Radio
Superior Hiking Trail9.63×Travel & Leisure
Jesse Plemons2.31×Movies & TV
Grinch2.57×Movies & TV
Home staging3.12×Home & Garden
Jaws3.25×Movies & TV
Nebraska Cornhuskers football2.03×Sports
Vocal harmony2.38×Music & Radio
Kendra Scott1.5×Fashion & Accessoires
Wikia1.68×Internet & Social Media
JDSU1.51×Business & Career
Jeep Wagoneer2.76×Cars & Mobility
Urban horticulture1.71×Home & Garden
Glossier2.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dan Bongino audience
TraitClusterScore
PatriotismCONSERVATISM1.86
IndividualismJOY1.43
Need for SecurityCONSERVATISM1.34
TraditionCONSERVATISM1.2
SpiritualityBALANCE1.08
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Dan Bongino
CountryShare
United States82.9%
Canada3.5%
United Kingdom2.5%

See Dan Bongino audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Dan Bongino have in United States?

Dan Bongino has an estimated audience of 3,979,009 people in United States, concentrated in California and Florida.

What is the gender split and age of Dan Bongino fans?

38.2% of Dan Bongino fans are female, 61.8% are male, with an average age of 50.2 years.

Which brands do Dan Bongino fans like most?

Dan Bongino fans show strongest brand affinity for Urban Outfitters (2.07×), Israel (2.28×), and Celtic mythology (9.94×) over the country average.

Where do Dan Bongino fans live in United States?

Dan Bongino fans in United States are most concentrated in California (reach 319,515), Florida (reach 283,435), and Texas (reach 280,725). These three regions account for the largest share of the active audience.

What other brands do Dan Bongino fans also like?

Beyond Dan Bongino itself, the audience over-indexes on Israel (2.28×), Celtic mythology (9.94×), Alaska (1.74×), and Minnesota (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Bongino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.