Lilly Pulitzer Audience in United States

Lilly Pulitzer logo

Lilly Pulitzer has an estimated audience of 3,893,117 people in United States. 84.4% are female, 15.6% are male, average age 39.4. Top regions: Florida, North Carolina, Texas. Top brand affinities: Dollar Tree, Nordstrom rack, Hobby Lobby, Marshalls, Walgreens.

The average Lilly Pulitzer fan in United States is 39.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include Dollar Tree, Nordstrom rack, Hobby Lobby, with strongest over-indexing on Dollar Tree (2.51× the country average). Demographically, the Lilly Pulitzer audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Lilly Pulitzer fans

Demographic split for Lilly Pulitzer audience in United States
MetricValue
Female84.4%
Male15.6%
Average age39.4
Estimated audience size3,893,117

Audience persona

The typical Lilly Pulitzer fan in United States is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Dollar Tree.

Top regions in United States

Top regions ranked by reach for Lilly Pulitzer in United States
RegionReachAffinity
Florida882,9723.35×
North Carolina247,4832.11×
Texas227,9750.68×
Pennsylvania211,9191.62×
New York209,7250.96×
Virginia177,0121.87×
Massachusetts176,1812.3×
South Carolina161,3922.76×
Georgia157,1801.31×
California149,9750.35×
Ohio140,3421.17×
New Jersey124,7181.26×
Maryland112,5871.68×
Illinois105,3750.81×
Michigan104,5321.03×
Tennessee87,4541.12×
Kentucky83,1161.7×
Connecticut79,0952.03×
Missouri63,6521.01×
Alabama55,2561.02×
Indiana47,2560.66×
Louisiana37,4840.75×
Arizona35,6150.45×
Wisconsin33,8450.58×
Colorado32,3710.53×
Rhode Island28,7902.32×
Minnesota27,7020.5×
Washington26,7650.34×
West Virginia23,4571.29×
Mississippi23,0910.72×
New Hampshire22,4651.46×
Oklahoma20,6030.48×
Kansas18,1370.59×
Delaware17,9391.67×
Arkansas17,9040.56×
Maine15,4971.11×
Hawaii14,9880.9×
Iowa14,6150.46×
Washington, District of Columbia14,3061.22×
Oregon13,1520.29×
Nevada11,8760.32×
Utah9,2310.26×
Nebraska9,0600.46×
Vermont6,8321×
Idaho6,2030.32×
New Mexico4,3180.22×
Montana3,2350.3×
South Dakota2,5110.28×
North Dakota2,3590.29×
Alaska2,2880.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lilly Pulitzer audience
BrandAffinityCategory
Dollar Tree2.51×Shopping
Nordstrom rack2.91×Fashion & Accessoires
Hobby Lobby2.34×Home & Garden
Marshalls2.64×Fashion & Accessoires
Walgreens2.3×Shopping
T.J.Maxx2.83×Shopping
Macy's2.15×Shopping
Kohl's2.01×Shopping
God2×Politics & Society
Old Navy1.93×Fashion & Accessoires
Vera Bradley7.2×Fashion & Accessoires
Nordstrom2.01×Shopping
Macy's1.69×Shopping
The UPS Store2.17×Shopping
Pinterest1.57×Internet & Social Media
Kendra Scott4.8×Fashion & Accessoires
Dollar General1.76×Shopping
The Loft9.43×Movies & TV
J.Crew Factory5.01×Shopping
Chick-fil-A1.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lilly Pulitzer audience
TraitClusterScore
SustainabilityBALANCE2.55
DIY MentalityTHRILL1.8
CreativityOPEN1.6
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.53
Healthy LifestyleBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Lilly Pulitzer
CountryShare
United States84.8%
Canada1.9%
United Kingdom1.5%

See Lilly Pulitzer audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Lilly Pulitzer have in United States?

Lilly Pulitzer has an estimated audience of 3,893,117 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Lilly Pulitzer fans?

84.4% of Lilly Pulitzer fans are female, 15.6% are male, with an average age of 39.4 years.

Which brands do Lilly Pulitzer fans like most?

Lilly Pulitzer fans show strongest brand affinity for Dollar Tree (2.51×), Nordstrom rack (2.91×), and Hobby Lobby (2.34×) over the country average.

Where do Lilly Pulitzer fans live in United States?

Lilly Pulitzer fans in United States are most concentrated in Florida (reach 882,972), North Carolina (reach 247,483), and Texas (reach 227,975). These three regions account for the largest share of the active audience.

What other brands do Lilly Pulitzer fans also like?

Beyond Lilly Pulitzer itself, the audience over-indexes on Nordstrom rack (2.91×), Hobby Lobby (2.34×), Marshalls (2.64×), and Walgreens (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lilly Pulitzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.