Rascasse Audience Intelligence

Lilly Pulitzer Target Market in United States

A data profile of the people who buy, follow and care about Lilly Pulitzer in United States — modelled from more than twelve digital signal sources. Lilly Pulitzer has an estimated audience of 3,762,454 people in United States.

#4among Fashion designer in United States#872among Brand in United States#420in Fashion & Accessoires

The average Lilly Pulitzer fan in United States is 39.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Texas.

Top brand affinities include Dollar Tree, Marshalls, Nordstrom rack, with strongest over-indexing on Dollar Tree (2.51× the country average).

Demographically, the Lilly Pulitzer audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lilly Pulitzer fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Dollar Tree.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lilly Pulitzer profile in United States.

Audience size
3.8M
in United States
Gender
84.4%♀
15.6% male
Age
39.4
average years
Country rank
#8466
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lilly Pulitzer

84.4% are female, 15.6% are male, average age 39.4.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for Lilly Pulitzer audience in United States
MetricValue
Female84.4%
Male15.6%
Average age39.4
Estimated audience size3,762,454
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Lilly Pulitzer audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Lilly Pulitzer audience comes from United States.

Worldwide audience distribution share by country for Lilly Pulitzer
CountryShare
United States84.5%
Canada1.9%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lilly Pulitzer audience in United States is strongest.

Fig. 05

Top regions by affinity

Lilly Pulitzer customers by region in United States
#RegionReachAffinity×
01Florida~900K3.39×
02South Carolina~200K2.70×
03Rhode Island~30K2.27×
04Massachusetts~200K2.22×
05North Carolina~200K2.03×
06Connecticut~80K2.01×
07Virginia~200K1.84×
08Maryland~100K1.68×
09Kentucky~80K1.66×
10Delaware~20K1.64×
11Pennsylvania~200K1.55×
12New Hampshire~20K1.43×
13Georgia~200K1.33×
14West Virginia~20K1.30×
15New Jersey~100K1.20×
16Washington, District of Columbia~10K1.18×
17Tennessee~90K1.13×
18Ohio~100K1.09×
19Maine~20K1.09×
20Missouri~70K1.07×
21Alabama~60K1.02×
22Hawaii~20K1.01×
23Vermont~7K1.01×
24Michigan~100K0.97×
25New York~200K0.92×
26Louisiana~40K0.84×
27Mississippi~30K0.82×
28Illinois~100K0.79×
29Texas~200K0.66×
30Indiana~50K0.66×
31Kansas~20K0.65×
32Arkansas~20K0.61×
33Wisconsin~30K0.57×
34North Dakota~4K0.55×
35Nebraska~10K0.53×
36South Dakota~5K0.53×
37Colorado~30K0.51×
38Oklahoma~20K0.51×
39Minnesota~30K0.50×
40Iowa~20K0.48×
41Arizona~40K0.47×
42Alaska~4K0.47×
43Idaho~9K0.45×
44Montana~5K0.43×
45California~100K0.34×
46Washington~30K0.34×
47Nevada~10K0.33×
48Oregon~10K0.32×
49New Mexico~6K0.32×
50Utah~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Lilly Pulitzer, United States
0.30×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lilly Pulitzer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lilly Pulitzer audience
#·InterestCategoryAffinity×
01The LoftMovies & TV9.43×
02Vera BradleyFashion & Accessoires7.20×
03Kendra ScottFashion & Accessoires4.80×
04QVCMovies & TV3.24×
05Dillard'sFashion & Accessoires3.13×
06Nordstrom rackFashion & Accessoires2.91×
07T.J.MaxxShopping2.83×
08MarshallsFashion & Accessoires2.64×
09Dollar TreeShopping2.51×
10Hobby LobbyHome & Garden2.34×
11WalgreensShopping2.30×
12The UPS StoreShopping2.17×
13Macy'sShopping2.15×
14Kohl'sShopping2.01×
15NordstromShopping2.01×
16GodPolitics & Society2.00×
17Old NavyFashion & Accessoires1.93×
18Dollar GeneralShopping1.76×
19Chick-fil-AFood & Beverages1.76×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lilly Pulitzer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lilly Pulitzer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
CreativityOPEN1.44×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lilly Pulitzer audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Early Adopter MentalityPOWER0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lilly Pulitzer's target market in United States?

Lilly Pulitzer's target market in United States covers an estimated 3,762,454 people, concentrated in Florida and North Carolina.

02

What is the gender split and age of Lilly Pulitzer customers?

84.4% of the Lilly Pulitzer audience are female, 15.6% are male, with an average age of 39.4 years.

03

Which brands do Lilly Pulitzer fans like most?

Lilly Pulitzer fans show strongest brand affinity for Dollar Tree (2.51×), Marshalls (2.64×), and Nordstrom rack (2.91×) over the country average.

04

Where do Lilly Pulitzer fans live in United States?

Lilly Pulitzer fans in United States are most concentrated in Florida (reach ~900K), North Carolina (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lilly Pulitzer fans also like?

Beyond Lilly Pulitzer itself, the audience over-indexes on Marshalls (2.64×), Nordstrom rack (2.91×), Hobby Lobby (2.34×), and Walgreens (2.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lilly Pulitzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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