Rascasse Audience Intelligence

Vera Bradley Target Market in United States

A data profile of the people who buy, follow and care about Vera Bradley in United States — modelled from more than twelve digital signal sources. Vera Bradley has an estimated audience of 4,520,139 people in United States.

#749among Brand in United States#356in Fashion & Accessoires

The average Vera Bradley fan in United States is 43.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Pennsylvania.

Top brand affinities include Staples Inc., Kohl's, Nordstrom rack, with strongest over-indexing on Staples Inc. (3.62× the country average).

Demographically, the Vera Bradley audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Creativity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vera Bradley fan in United States is more female, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Staples Inc..

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vera Bradley profile in United States.

Audience size
4.5M
in United States
Gender
89.4%♀
10.6% male
Age
43.2
average years
Country rank
#7278
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vera Bradley

89.4% are female, 10.6% are male, average age 43.2.

Fig. 02

Gender split

89.4%
Female
10.6%
Male
Demographic split for Vera Bradley audience in United States
MetricValue
Female89.4%
Male10.6%
Average age43.2
Estimated audience size4,520,139
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Vera Bradley audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4926%
50+29%
Fig. 04

Worldwide distribution

91.7%

of the worldwide Vera Bradley audience comes from United States.

Worldwide audience distribution share by country for Vera Bradley
CountryShare
United States91.7%
Canada1.1%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vera Bradley audience in United States is strongest.

Fig. 05

Top regions by affinity

Vera Bradley customers by region in United States
#RegionReachAffinity×
01West Virginia~50K2.49×
02Kentucky~100K2.29×
03Indiana~100K1.87×
04Mississippi~60K1.71×
05Tennessee~100K1.70×
06Alabama~100K1.66×
07Louisiana~90K1.51×
08Pennsylvania~200K1.50×
09Delaware~20K1.40×
10Ohio~200K1.30×
11South Carolina~90K1.30×
12Missouri~90K1.21×
13Arkansas~40K1.21×
14Michigan~100K1.19×
15North Carolina~200K1.17×
16Oklahoma~60K1.17×
17Georgia~200K1.16×
18Kansas~40K1.16×
19Texas~400K1.13×
20New Jersey~100K1.10×
21Virginia~100K1.09×
22Maine~20K1.07×
23New Hampshire~20K1.06×
24Connecticut~50K1.04×
25Iowa~40K1.02×
26Rhode Island~10K1.01×
27Illinois~100K1.00×
28Wisconsin~70K0.99×
29Maryland~70K0.98×
30Florida~300K0.95×
31Massachusetts~80K0.92×
32Nebraska~20K0.92×
33Vermont~7K0.90×
34New York~200K0.86×
35Hawaii~10K0.78×
36South Dakota~7K0.73×
37Minnesota~50K0.72×
38North Dakota~5K0.61×
39Washington, District of Columbia~7K0.56×
40Colorado~40K0.55×
41Alaska~5K0.55×
42Arizona~40K0.44×
43Montana~5K0.43×
44New Mexico~9K0.42×
45Idaho~8K0.37×
46Washington~30K0.36×
47Nevada~20K0.36×
48Utah~10K0.34×
49Oregon~20K0.33×
50California~200K0.32×
Fig. 06

Affinity by region

Affinity by region — Vera Bradley, United States
0.32×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vera Bradley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vera Bradley audience
#·InterestCategoryAffinity×
01Lilly PulitzerFashion & Accessoires6.79×
02Marc JacobsFashion & Accessoires4.92×
03Staples Inc.Business & Career3.62×
04Dillard'sFashion & Accessoires2.84×
05Nordstrom rackFashion & Accessoires2.81×
06T.J.MaxxShopping2.57×
07Kohl'sShopping2.34×
08Macy'sShopping2.29×
09Hobby LobbyHome & Garden2.22×
10Dollar TreeShopping2.10×
11Old NavyFashion & Accessoires2.05×
12MarshallsFashion & Accessoires2.05×
13GodPolitics & Society1.98×
14HandbagsFashion & Accessoires1.94×
15NordstromShopping1.85×
16WalgreensShopping1.80×
17Heart (novel)Literature1.79×
18Dollar GeneralShopping1.68×
19PinterestInternet & Social Media1.63×
20Sam's ClubShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vera Bradley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vera Bradley audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.48×
Convenience OrientationPREMIUM1.41×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vera Bradley audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vera Bradley's target market in United States?

Vera Bradley's target market in United States covers an estimated 4,520,139 people, concentrated in Texas and Florida.

02

What is the gender split and age of Vera Bradley customers?

89.4% of the Vera Bradley audience are female, 10.6% are male, with an average age of 43.2 years.

03

Which brands do Vera Bradley fans like most?

Vera Bradley fans show strongest brand affinity for Staples Inc. (3.62×), Kohl's (2.34×), and Nordstrom rack (2.81×) over the country average.

04

Where do Vera Bradley fans live in United States?

Vera Bradley fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vera Bradley fans also like?

Beyond Vera Bradley itself, the audience over-indexes on Kohl's (2.34×), Nordstrom rack (2.81×), Macy's (2.29×), and Hobby Lobby (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Vera Bradley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vera Bradley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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