Vera Bradley Audience in United States

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Vera Bradley has an estimated audience of 4,382,188 people in United States. 89.4% are female, 10.6% are male, average age 43.2. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Staples Inc., Kohl's, Nordstrom rack, Macy's, Hobby Lobby.

The average Vera Bradley fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Staples Inc., Kohl's, Nordstrom rack, with strongest over-indexing on Staples Inc. (3.62× the country average). Demographically, the Vera Bradley audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Vera Bradley fans

Demographic split for Vera Bradley audience in United States
MetricValue
Female89.4%
Male10.6%
Average age43.2
Estimated audience size4,382,188

Audience persona

The typical Vera Bradley fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Staples Inc..

Top regions in United States

Top regions ranked by reach for Vera Bradley in United States
RegionReachAffinity
Texas444,3291.18×
Florida280,0440.94×
Pennsylvania233,2851.58×
New York229,0050.94×
Ohio181,0471.34×
Georgia162,7281.21×
Tennessee158,0571.8×
North Carolina156,9131.19×
Illinois154,2401.06×
Indiana153,9681.92×
California147,6390.31×
Michigan144,1841.26×
New Jersey129,0241.16×
Virginia123,0101.15×
Kentucky122,9902.24×
Alabama98,8911.62×
Missouri86,2841.22×
South Carolina86,1501.31×
Louisiana82,2011.45×
Massachusetts80,4470.93×
Maryland75,9841.01×
Wisconsin67,2491.02×
Mississippi61,4641.7×
Oklahoma56,1701.15×
West Virginia48,8472.39×
Connecticut46,2211.05×
Minnesota44,3860.71×
Arkansas42,3691.17×
Kansas40,3531.17×
Colorado38,9250.56×
Arizona38,9090.43×
Iowa37,2021.03×
Washington30,5650.35×
Nebraska20,2150.92×
New Hampshire18,3891.06×
Maine16,8251.07×
Delaware16,7271.38×
Oregon14,4670.29×
Rhode Island14,0711.01×
Nevada14,0480.33×
Hawaii13,5400.72×
Utah11,9510.3×
New Mexico7,9590.36×
Washington, District of Columbia7,3870.56×
South Dakota6,9150.68×
Idaho6,3870.29×
Vermont6,3850.83×
North Dakota4,6120.51×
Alaska3,9820.42×
Montana3,9650.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vera Bradley audience
BrandAffinityCategory
Staples Inc.3.62×Business & Career
Kohl's2.34×Shopping
Nordstrom rack2.81×Fashion & Accessoires
Macy's2.29×Shopping
Hobby Lobby2.22×Home & Garden
Old Navy2.05×Fashion & Accessoires
Dollar Tree2.1×Shopping
T.J.Maxx2.57×Shopping
God1.98×Politics & Society
Pinterest1.63×Internet & Social Media
Marshalls2.05×Fashion & Accessoires
Marc Jacobs4.92×Fashion & Accessoires
Macy's1.62×Shopping
Walgreens1.8×Shopping
Nordstrom1.85×Shopping
Dollar General1.68×Shopping
Heart (novel)1.79×Literature
Lilly Pulitzer6.79×Fashion & Accessoires
Handbags1.94×Fashion & Accessoires
Women's clothing1.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vera Bradley audience
TraitClusterScore
Family OrientationCONSERVATISM1.89
CreativityOPEN1.53
Price SensitivityPREMIUM1.52
ExtroversionTHRILL1.33
Healthy LifestyleBALANCE1.22
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Vera Bradley
CountryShare
United States91.7%
Canada1.0%
China0.9%

See Vera Bradley audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vera Bradley have in United States?

Vera Bradley has an estimated audience of 4,382,188 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Vera Bradley fans?

89.4% of Vera Bradley fans are female, 10.6% are male, with an average age of 43.2 years.

Which brands do Vera Bradley fans like most?

Vera Bradley fans show strongest brand affinity for Staples Inc. (3.62×), Kohl's (2.34×), and Nordstrom rack (2.81×) over the country average.

Where do Vera Bradley fans live in United States?

Vera Bradley fans in United States are most concentrated in Texas (reach 444,329), Florida (reach 280,044), and Pennsylvania (reach 233,285). These three regions account for the largest share of the active audience.

What other brands do Vera Bradley fans also like?

Beyond Vera Bradley itself, the audience over-indexes on Kohl's (2.34×), Nordstrom rack (2.81×), Macy's (2.29×), and Hobby Lobby (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vera Bradley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.