Rascasse Audience Intelligence

Marc Jacobs Target Market in United States

A data profile of the people who buy, follow and care about Marc Jacobs in United States — modelled from more than twelve digital signal sources. Marc Jacobs has an estimated audience of 8,434,985 people in United States.

#11among Luxury fashion in United States#426among Brand in United States#214in Fashion & Accessoires

The average Marc Jacobs fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy Choo, Coach, Macy's, with strongest over-indexing on Jimmy Choo (17.42× the country average).

Demographically, the Marc Jacobs audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marc Jacobs fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Jimmy Choo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marc Jacobs profile in United States.

Audience size
8.4M
in United States
Gender
78.7%♀
21.3% male
Age
35.8
average years
Country rank
#4208
Brand in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marc Jacobs

78.7% are female, 21.3% are male, average age 35.8.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Marc Jacobs audience in United States
MetricValue
Female78.7%
Male21.3%
Average age35.8
Estimated audience size8,434,985
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Marc Jacobs audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Marc Jacobs audience comes from United States.

Worldwide audience distribution share by country for Marc Jacobs
CountryShare
United States32.3%
Italy7.9%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marc Jacobs audience in United States is strongest.

Fig. 05

Top regions by affinity

Marc Jacobs customers by region in United States
#RegionReachAffinity×
01Georgia~500K2.02×
02New York~1M1.93×
03Mississippi~100K1.86×
04Maryland~300K1.84×
05Louisiana~200K1.82×
06New Jersey~400K1.72×
07Florida~1M1.68×
08Alabama~200K1.63×
09Illinois~500K1.61×
10Washington, District of Columbia~40K1.58×
11Texas~1M1.50×
12Delaware~40K1.48×
13Nevada~100K1.36×
14Connecticut~100K1.30×
15South Carolina~200K1.29×
16Pennsylvania~400K1.27×
17California~1M1.20×
18Virginia~200K1.14×
19North Carolina~300K1.13×
20Tennessee~200K1.13×
21Arizona~200K1.09×
22Hawaii~40K1.04×
23Michigan~200K1.02×
24Missouri~100K0.99×
25Massachusetts~200K0.98×
26Indiana~200K0.96×
27Rhode Island~30K0.96×
28Ohio~200K0.89×
29Arkansas~60K0.87×
30New Mexico~40K0.81×
31Kentucky~80K0.76×
32Oklahoma~70K0.68×
33Washington~100K0.67×
34Wisconsin~90K0.66×
35Kansas~40K0.63×
36Alaska~10K0.62×
37Colorado~80K0.60×
38Minnesota~70K0.58×
39Nebraska~30K0.58×
40West Virginia~20K0.57×
41New Hampshire~20K0.57×
42North Dakota~10K0.57×
43Oregon~50K0.54×
44Iowa~40K0.54×
45Utah~40K0.47×
46South Dakota~9K0.45×
47Vermont~7K0.44×
48Maine~10K0.41×
49Idaho~20K0.39×
50Montana~9K0.38×
Fig. 06

Affinity by region

Affinity by region — Marc Jacobs, United States
0.38×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marc Jacobs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marc Jacobs audience
#·InterestCategoryAffinity×
01Jimmy ChooFashion & Accessoires17.42×
02Lanvin (clothing)Fashion & Accessoires11.07×
03Miu MiuFashion & Accessoires9.70×
04CoachFashion & Accessoires8.34×
05Tory BurchFashion & Accessoires7.64×
06BalenciagaFashion & Accessoires7.40×
07FendiFashion & Accessoires7.31×
08Expensive TasteBusiness & Career6.32×
09Ready-to-wearFashion & Accessoires6.28×
10Bergdorf GoodmanFashion & Accessoires6.26×
11Bloomingdale'sShopping4.96×
12Hair ExtensionsBeauty & Wellness4.93×
13Urban OutfittersShopping4.29×
14Macy'sShopping4.24×
15Fashion NovaShopping4.16×
16Nordstrom rackFashion & Accessoires3.57×
17NordstromShopping2.79×
18SephoraShopping2.79×
19MarshallsFashion & Accessoires2.79×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marc Jacobs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marc Jacobs audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.47×
Design AffinityPREMIUM2.18×
Luxury OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marc Jacobs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.62×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marc Jacobs's target market in United States?

Marc Jacobs's target market in United States covers an estimated 8,434,985 people, concentrated in California and Texas.

02

What is the gender split and age of Marc Jacobs customers?

78.7% of the Marc Jacobs audience are female, 21.3% are male, with an average age of 35.8 years.

03

Which brands do Marc Jacobs fans like most?

Marc Jacobs fans show strongest brand affinity for Jimmy Choo (17.42×), Coach (8.34×), and Macy's (4.24×) over the country average.

04

Where do Marc Jacobs fans live in United States?

Marc Jacobs fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Marc Jacobs fans also like?

Beyond Marc Jacobs itself, the audience over-indexes on Coach (8.34×), Macy's (4.24×), Tory Burch (7.64×), and Balenciaga (7.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Marc Jacobs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marc Jacobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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