Marc Jacobs Audience in United States

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Marc Jacobs has an estimated audience of 8,820,802 people in United States. 78.7% are female, 21.3% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Jimmy Choo, Coach, Macy's, Tory Burch, Balenciaga.

The average Marc Jacobs fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jimmy Choo, Coach, Macy's, with strongest over-indexing on Jimmy Choo (17.42× the country average). Demographically, the Marc Jacobs audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Marc Jacobs fans

Demographic split for Marc Jacobs audience in United States
MetricValue
Female78.7%
Male21.3%
Average age35.8
Estimated audience size8,820,802

Audience persona

The typical Marc Jacobs fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Jimmy Choo.

Top regions in United States

Top regions ranked by reach for Marc Jacobs in United States
RegionReachAffinity
California1,226,4181.26×
Texas1,218,2211.61×
Florida1,024,4821.72×
New York981,1581.99×
Georgia549,5582.02×
Illinois491,3671.67×
New Jersey401,0611.79×
Pennsylvania376,3571.27×
North Carolina307,8911.16×
Maryland272,4611.8×
Virginia250,2731.16×
Ohio247,7600.91×
Michigan243,2941.05×
Louisiana205,6051.81×
Alabama203,9301.65×
Arizona203,8831.13×
Tennessee199,7431.13×
South Carolina177,9731.34×
Massachusetts175,8311.01×
Indiana156,7250.97×
Missouri139,6270.98×
Mississippi134,0261.84×
Washington124,0580.7×
Connecticut117,5051.33×
Nevada111,9721.31×
Wisconsin86,3200.65×
Kentucky85,1610.77×
Colorado83,8210.6×
Minnesota71,0350.56×
Oklahoma68,6620.7×
Arkansas62,3230.86×
Oregon53,6480.53×
Kansas43,5870.63×
Iowa38,4010.53×
Hawaii38,3171.01×
Washington, District of Columbia37,7951.43×
Utah35,2240.45×
New Mexico34,8630.79×
Delaware34,1331.4×
Rhode Island26,3100.94×
Nebraska24,2290.55×
West Virginia21,8070.53×
New Hampshire18,1750.52×
Idaho14,4430.33×
Maine11,2570.36×
Alaska9,8460.52×
North Dakota8,9220.49×
South Dakota7,4440.37×
Montana6,6550.27×
Vermont4,8260.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marc Jacobs audience
BrandAffinityCategory
Jimmy Choo17.42×Fashion & Accessoires
Coach8.34×Fashion & Accessoires
Macy's4.24×Shopping
Tory Burch7.64×Fashion & Accessoires
Balenciaga7.4×Fashion & Accessoires
Hair Extensions4.93×Beauty & Wellness
Expensive Taste6.32×Business & Career
Fashion Nova4.16×Shopping
Nordstrom rack3.57×Fashion & Accessoires
Lanvin (clothing)11.07×Fashion & Accessoires
Yahoo!奇摩名人娛樂3.04×Internet & Social Media
Beauty1.75×Beauty & Wellness
Fendi7.31×Fashion & Accessoires
Nordstrom2.79×Shopping
Euphoria1.78×Movies & TV
Sephora2.79×Shopping
Bergdorf Goodman6.26×Fashion & Accessoires
Urban Outfitters4.29×Shopping
Marshalls2.79×Fashion & Accessoires
Ready-to-wear6.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marc Jacobs audience
TraitClusterScore
Design AffinityPREMIUM2.23
IndulgenceJOY1.93
Luxury OrientationPREMIUM1.78
SustainabilityBALANCE1.52
Quality AwarenessPREMIUM1.52
Pet OwnershipJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Marc Jacobs
CountryShare
United States33.2%
Italy7.8%
United Kingdom7.6%

See Marc Jacobs audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Marc Jacobs have in United States?

Marc Jacobs has an estimated audience of 8,820,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Marc Jacobs fans?

78.7% of Marc Jacobs fans are female, 21.3% are male, with an average age of 35.8 years.

Which brands do Marc Jacobs fans like most?

Marc Jacobs fans show strongest brand affinity for Jimmy Choo (17.42×), Coach (8.34×), and Macy's (4.24×) over the country average.

Where do Marc Jacobs fans live in United States?

Marc Jacobs fans in United States are most concentrated in California (reach 1,226,418), Texas (reach 1,218,221), and Florida (reach 1,024,482). These three regions account for the largest share of the active audience.

What other brands do Marc Jacobs fans also like?

Beyond Marc Jacobs itself, the audience over-indexes on Coach (8.34×), Macy's (4.24×), Tory Burch (7.64×), and Balenciaga (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marc Jacobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.