Rascasse Audience Intelligence

Jimmy Choo Target Market in United States

A data profile of the people who buy, follow and care about Jimmy Choo in United States — modelled from more than twelve digital signal sources. Jimmy Choo has an estimated audience of 4,900,657 people in United States.

#18among Luxury fashion in United States#704among Brand in United States#330in Fashion & Accessoires

The average Jimmy Choo fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Lanvin (clothing), Marc Jacobs, with strongest over-indexing on Macy's (6.88× the country average).

Demographically, the Jimmy Choo audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jimmy Choo fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jimmy Choo profile in United States.

Audience size
4.9M
in United States
Gender
70.6%♀
29.4% male
Age
35.7
average years
Country rank
#6830
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jimmy Choo

70.6% are female, 29.4% are male, average age 35.7.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Jimmy Choo audience in United States
MetricValue
Female70.6%
Male29.4%
Average age35.7
Estimated audience size4,900,657
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Jimmy Choo audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Jimmy Choo audience comes from United States.

Worldwide audience distribution share by country for Jimmy Choo
CountryShare
United States21.2%
Italy12.6%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jimmy Choo audience in United States is strongest.

Fig. 05

Top regions by affinity

Jimmy Choo customers by region in United States
#RegionReachAffinity×
01New York~500K1.96×
02California~900K1.73×
03New Jersey~200K1.67×
04Texas~700K1.66×
05Nevada~80K1.66×
06Florida~500K1.65×
07Georgia~200K1.43×
08Louisiana~90K1.41×
09Massachusetts~100K1.33×
10Illinois~200K1.31×
11Washington, District of Columbia~20K1.30×
12Maryland~100K1.25×
13Arizona~100K1.24×
14Connecticut~60K1.19×
15Mississippi~50K1.18×
16Virginia~100K1.13×
17Hawaii~20K1.11×
18Washington~100K1.08×
19Alabama~70K1.07×
20Rhode Island~20K1.07×
21North Carolina~200K1.03×
22Michigan~100K1.03×
23Pennsylvania~200K1.02×
24Delaware~10K0.96×
25South Carolina~70K0.93×
26Arkansas~40K0.93×
27Oklahoma~50K0.91×
28Tennessee~90K0.89×
29New Mexico~20K0.87×
30Indiana~70K0.83×
31Colorado~60K0.82×
32Ohio~100K0.78×
33Missouri~60K0.77×
34Kentucky~50K0.77×
35Oregon~40K0.77×
36Kansas~30K0.77×
37Minnesota~50K0.75×
38Utah~30K0.75×
39Nebraska~20K0.74×
40Alaska~8K0.74×
41New Hampshire~10K0.72×
42Wisconsin~50K0.69×
43Idaho~20K0.69×
44North Dakota~7K0.69×
45West Virginia~20K0.66×
46Iowa~30K0.65×
47South Dakota~7K0.63×
48Vermont~5K0.62×
49Maine~10K0.61×
50Montana~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Jimmy Choo, United States
0.61×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jimmy Choo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jimmy Choo audience
#·InterestCategoryAffinity×
01ChloéFashion & Accessoires27.27×
02Lanvin (clothing)Fashion & Accessoires25.93×
03Miu MiuFashion & Accessoires23.97×
04Comme des GarçonsFashion & Accessoires23.57×
05Acne StudiosFashion & Accessoires23.33×
06Stella McCartneyFashion & Accessoires23.18×
07Maison MargielaFashion & Accessoires20.60×
08BalmainFashion & Accessoires20.09×
09Christian LouboutinFashion & Accessoires19.09×
10Marc JacobsFashion & Accessoires17.80×
11Bottega VenetaFashion & Accessoires15.51×
12Polo Ralph LaurenFashion & Accessoires14.85×
13VersaceFashion & Accessoires13.81×
14Net-a-PorterShopping13.38×
15HermèsFashion & Accessoires12.48×
16PradaFashion & Accessoires10.19×
17Michael KorsFashion & Accessoires9.91×
18Expensive TasteBusiness & Career9.74×
19Louis VuittonFashion & Accessoires8.07×
20Macy'sShopping6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jimmy Choo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jimmy Choo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.84×
Quality AwarenessPREMIUM3.74×
Design AffinityPREMIUM3.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jimmy Choo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Need for SecurityCONSERVATISM0.45×
SpiritualityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jimmy Choo's target market in United States?

Jimmy Choo's target market in United States covers an estimated 4,900,657 people, concentrated in California and Texas.

02

What is the gender split and age of Jimmy Choo customers?

70.6% of the Jimmy Choo audience are female, 29.4% are male, with an average age of 35.7 years.

03

Which brands do Jimmy Choo fans like most?

Jimmy Choo fans show strongest brand affinity for Macy's (6.88×), Lanvin (clothing) (25.93×), and Marc Jacobs (17.8×) over the country average.

04

Where do Jimmy Choo fans live in United States?

Jimmy Choo fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jimmy Choo fans also like?

Beyond Jimmy Choo itself, the audience over-indexes on Lanvin (clothing) (25.93×), Marc Jacobs (17.8×), Chloé (27.27×), and Miu Miu (23.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jimmy Choo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Choo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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