Comme des Garçons Audience in United States

Comme des Garçons has an estimated audience of 3,790,690 people in United States. 64.2% are female, 35.8% are male, average age 31.5. Top brand affinities: Macy's, Uniqlo, Rick Owens, Lanvin (clothing), Midtown Manhattan.
Top brand affinities include Macy's, Uniqlo, Rick Owens, with strongest over-indexing on Macy's (7.19× the country average). Demographically, the Comme des Garçons audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Comme des Garçons fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 31.5 |
| Estimated audience size | 3,790,690 |
Audience persona
The typical Comme des Garçons fan in United States is more female, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 7.19× | Shopping |
| Uniqlo | 12.97× | Shopping |
| Rick Owens | 22.92× | Fashion & Accessoires |
| Lanvin (clothing) | 16.8× | Fashion & Accessoires |
| Midtown Manhattan | 9.16× | Travel & Leisure |
| Isabel Marant | 13.72× | Fashion & Accessoires |
| Stussy | 10.69× | Fashion & Accessoires |
| Gender | 4.46× | Politics & Society |
| Taobao | 14.49× | Shopping |
| Marshalls | 3.73× | Fashion & Accessoires |
| Maison Margiela | 12.94× | Fashion & Accessoires |
| Banana Republic | 5.24× | Fashion & Accessoires |
| New Balance | 4.78× | Fashion & Accessoires |
| Euphoria | 2.12× | Movies & TV |
| Abercrombie & Fitch | 7.28× | Fashion & Accessoires |
| Mango | 11.27× | Shopping |
| Men's clothing | 3.2× | Fashion & Accessoires |
| Supreme | 6.28× | Fashion & Accessoires |
| Puma | 8.06× | Fashion & Accessoires |
| Urban Outfitters | 4.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.37 |
| LGBTQ+ Identity | OPEN | 3.04 |
| Sustainability | BALANCE | 2.88 |
| Early Adopter Mentality | POWER | 2.79 |
| Design Affinity | PREMIUM | 2.26 |
| Family Orientation | CONSERVATISM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 44.0% |
| United States | 22.4% |
| France | 10.2% |
See Comme des Garçons audiences in other countries
More Streetwear audiences in United States
- Supreme (13,346,002)
- Carhartt (12,854,134)
- Levi Strauss & Co. (11,644,611)
- Stussy (6,665,458)
- American Apparel (6,114,087)
How to read this data
Audience size is the estimated number of people in United States who actively search for Comme des Garçons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.