Comme des Garçons Audience in United States

Comme des Garçons logo

Comme des Garçons has an estimated audience of 3,790,690 people in United States. 64.2% are female, 35.8% are male, average age 31.5. Top brand affinities: Macy's, Uniqlo, Rick Owens, Lanvin (clothing), Midtown Manhattan.

Top brand affinities include Macy's, Uniqlo, Rick Owens, with strongest over-indexing on Macy's (7.19× the country average). Demographically, the Comme des Garçons audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Comme des Garçons fans

Demographic split for Comme des Garçons audience in United States
MetricValue
Female64.2%
Male35.8%
Average age31.5
Estimated audience size3,790,690

Audience persona

The typical Comme des Garçons fan in United States is more female, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comme des Garçons audience
BrandAffinityCategory
Macy's7.19×Shopping
Uniqlo12.97×Shopping
Rick Owens22.92×Fashion & Accessoires
Lanvin (clothing)16.8×Fashion & Accessoires
Midtown Manhattan9.16×Travel & Leisure
Isabel Marant13.72×Fashion & Accessoires
Stussy10.69×Fashion & Accessoires
Gender4.46×Politics & Society
Taobao14.49×Shopping
Marshalls3.73×Fashion & Accessoires
Maison Margiela12.94×Fashion & Accessoires
Banana Republic5.24×Fashion & Accessoires
New Balance4.78×Fashion & Accessoires
Euphoria2.12×Movies & TV
Abercrombie & Fitch7.28×Fashion & Accessoires
Mango11.27×Shopping
Men's clothing3.2×Fashion & Accessoires
Supreme6.28×Fashion & Accessoires
Puma8.06×Fashion & Accessoires
Urban Outfitters4.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comme des Garçons audience
TraitClusterScore
Luxury OrientationPREMIUM3.37
LGBTQ+ IdentityOPEN3.04
SustainabilityBALANCE2.88
Early Adopter MentalityPOWER2.79
Design AffinityPREMIUM2.26
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Comme des Garçons
CountryShare
Japan44.0%
United States22.4%
France10.2%

See Comme des Garçons audiences in other countries

More Streetwear audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Comme des Garçons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.