Isabel Marant Audience in United States

Isabel Marant logo

Isabel Marant has an estimated audience of 5,027,924 people in United States. 73.9% are female, 26.1% are male, average age 32.7. Top regions: California, New York, Florida. Top brand affinities: COS, Zimmermann, Sports, Arts and music, Food and drink.

The average Isabel Marant fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include COS, Zimmermann, Sports, with strongest over-indexing on COS (18.57× the country average). Demographically, the Isabel Marant audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Isabel Marant fans

Demographic split for Isabel Marant audience in United States
MetricValue
Female73.9%
Male26.1%
Average age32.7
Estimated audience size5,027,924

Audience persona

The typical Isabel Marant fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for COS.

Top regions in United States

Top regions ranked by reach for Isabel Marant in United States
RegionReachAffinity
California1,106,1122×
New York1,034,2253.68×
Florida496,1571.46×
Texas489,9401.13×
Illinois337,3402.01×
Georgia251,7431.63×
New Jersey226,9571.77×
Pennsylvania224,4781.33×
Maryland166,4831.93×
North Carolina158,5771.05×
Massachusetts141,8351.43×
Virginia141,7191.16×
Michigan118,4680.9×
Ohio113,7800.73×
Louisiana99,6471.54×
Washington95,2440.94×
Tennessee92,2310.91×
Connecticut75,5211.5×
South Carolina72,8220.96×
Missouri66,8710.83×
Indiana66,1570.72×
Alabama62,9090.9×
Colorado60,9060.77×
Arizona59,1070.58×
Washington, District of Columbia55,2183.65×
Oregon47,0290.82×
Wisconsin45,5960.6×
Mississippi45,4951.1×
Minnesota45,0720.63×
Nevada40,1860.83×
Kentucky34,8680.55×
Oklahoma31,6530.57×
Utah27,2100.6×
Arkansas26,0410.63×
Hawaii18,9230.88×
Kansas18,0510.46×
Delaware17,0251.23×
Rhode Island15,8520.99×
Iowa15,6640.38×
New Hampshire11,3850.57×
Maine10,8650.6×
Idaho10,5740.42×
New Mexico10,4160.41×
Nebraska8,5000.34×
West Virginia7,9390.34×
Vermont6,5110.74×
Montana6,1760.44×
Wyoming4,2610.57×
Alaska3,6570.34×
South Dakota2,6870.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isabel Marant audience
BrandAffinityCategory
COS18.57×Shopping
Zimmermann18.82×Home & Garden
Sports2×Sports
Arts and music1.99×Arts & Culture
Food and drink1.83×Food & Beverages
Entertainment1.98×Movies & TV
Food1.86×Food & Beverages
Music1.76×Business & Career
Celebrity2.35×Movies & TV
Movies1.79×Movies & TV
Outdoor recreation1.91×Sports
Live events1.83×Music & Radio
Consumer electronics1.77×Technology & Electronics
Parent2.53×Kids & Family
Reading1.68×Literature
Pets1.75×Pets & Animals
Clothing1.67×Fashion & Accessoires
Photograph2.08×Technology & Electronics
Culture1.75×Literature
Hobby Lobby2.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isabel Marant audience
TraitClusterScore
Luxury OrientationPREMIUM3.04
SustainabilityBALANCE2.61
Design AffinityPREMIUM2.21
Quality AwarenessPREMIUM1.98
IndulgenceJOY1.96
Pet OwnershipJOY1.91

Worldwide distribution

Worldwide audience distribution share by country for Isabel Marant
CountryShare
United States19.7%
France12.4%
Italy11.2%

See Isabel Marant audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Isabel Marant have in United States?

Isabel Marant has an estimated audience of 5,027,924 people in United States, concentrated in California and New York.

What is the gender split and age of Isabel Marant fans?

73.9% of Isabel Marant fans are female, 26.1% are male, with an average age of 32.7 years.

Which brands do Isabel Marant fans like most?

Isabel Marant fans show strongest brand affinity for COS (18.57×), Zimmermann (18.82×), and Sports (2×) over the country average.

Where do Isabel Marant fans live in United States?

Isabel Marant fans in United States are most concentrated in California (reach 1,106,112), New York (reach 1,034,225), and Florida (reach 496,157). These three regions account for the largest share of the active audience.

What other brands do Isabel Marant fans also like?

Beyond Isabel Marant itself, the audience over-indexes on Zimmermann (18.82×), Sports (2×), Arts and music (1.99×), and Food and drink (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isabel Marant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.