Rascasse Audience Intelligence

Neiman Marcus Target Market in United States

A data profile of the people who buy, follow and care about Neiman Marcus in United States — modelled from more than twelve digital signal sources. Neiman Marcus has an estimated audience of 20,843,637 people in United States.

#3among Luxury fashion in United States#159among Brand in United States#80in Fashion & Accessoires

The average Neiman Marcus fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Old Navy, Kohl's, with strongest over-indexing on Harry Potter (1.61× the country average).

Demographically, the Neiman Marcus audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neiman Marcus fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neiman Marcus profile in United States.

Audience size
20.8M
in United States
Gender
66.4%♀
33.6% male
Age
36.6
average years
Country rank
#1570
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Neiman Marcus

66.4% are female, 33.6% are male, average age 36.6.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Neiman Marcus audience in United States
MetricValue
Female66.4%
Male33.6%
Average age36.6
Estimated audience size20,843,637
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Neiman Marcus audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Neiman Marcus audience comes from United States.

Worldwide audience distribution share by country for Neiman Marcus
CountryShare
United States99.4%
Brazil0.1%
India0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neiman Marcus audience in United States is strongest.

Fig. 05

Top regions by affinity

Neiman Marcus customers by region in United States
#RegionReachAffinity×
01New Jersey~1.5M2.59×
02Texas~4M2.32×
03Illinois~1.5M2.26×
04Hawaii~200K2.13×
05Washington, District of Columbia~100K2.03×
06New York~2.5M2.00×
07Florida~3M1.97×
08California~4M1.83×
09Maryland~600K1.75×
10Nevada~300K1.68×
11Georgia~1M1.64×
12Virginia~700K1.41×
13Pennsylvania~900K1.30×
14Michigan~700K1.30×
15Massachusetts~500K1.29×
16Connecticut~300K1.27×
17Delaware~70K1.25×
18Arizona~500K1.18×
19Colorado~400K1.18×
20North Carolina~700K1.13×
21Missouri~300K1.03×
22Louisiana~300K0.99×
23South Carolina~300K0.96×
24Rhode Island~60K0.85×
25Mississippi~100K0.84×
26Alabama~200K0.83×
27Tennessee~300K0.71×
28Arkansas~100K0.71×
29Oklahoma~200K0.65×
30Washington~300K0.60×
31New Hampshire~50K0.58×
32Ohio~400K0.55×
33Wisconsin~200K0.54×
34New Mexico~60K0.54×
35Indiana~200K0.52×
36Kentucky~100K0.51×
37Kansas~80K0.51×
38Vermont~20K0.50×
39Alaska~20K0.48×
40Minnesota~100K0.47×
41Oregon~100K0.46×
42Nebraska~50K0.45×
43Maine~30K0.45×
44West Virginia~40K0.44×
45Montana~20K0.43×
46Iowa~70K0.39×
47North Dakota~20K0.39×
48Utah~70K0.38×
49Idaho~40K0.38×
50South Dakota~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Neiman Marcus, United States
0.35×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neiman Marcus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neiman Marcus audience
#·InterestCategoryAffinity×
01Polo Ralph LaurenFashion & Accessoires3.19×
02Bath and BodyworksShopping2.65×
03Health And BeautyBeauty & Wellness2.44×
04Home decorating ideasHome & Garden2.35×
05YouTube MusicInternet & Social Media2.24×
06Makeup TutorialsBeauty & Wellness2.24×
07Architecture & DesignBusiness & Career2.19×
08Fashion NovaShopping2.16×
09Healthy habitsHealth1.99×
10Curly HairBeauty & Wellness1.99×
11TwitchGames1.97×
12CVS PharmacyShopping1.75×
13T.J.MaxxShopping1.75×
14Harry PotterMovies & TV1.61×
15Old NavyFashion & Accessoires1.61×
16Taylor SwiftMusic & Radio1.61×
17NordstromShopping1.56×
18MarshallsFashion & Accessoires1.56×
19Whole Foods MarketShopping1.55×
20Kohl'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neiman Marcus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neiman Marcus audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.24×
Luxury OrientationPREMIUM1.18×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neiman Marcus audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Need for SecurityCONSERVATISM0.50×
SpiritualityBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Neiman Marcus's target market in United States?

Neiman Marcus's target market in United States covers an estimated 20,843,637 people, concentrated in California and Texas.

02

What is the gender split and age of Neiman Marcus customers?

66.4% of the Neiman Marcus audience are female, 33.6% are male, with an average age of 36.6 years.

03

Which brands do Neiman Marcus fans like most?

Neiman Marcus fans show strongest brand affinity for Harry Potter (1.61×), Old Navy (1.61×), and Kohl's (1.52×) over the country average.

04

Where do Neiman Marcus fans live in United States?

Neiman Marcus fans in United States are most concentrated in California (reach ~4M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Neiman Marcus fans also like?

Beyond Neiman Marcus itself, the audience over-indexes on Old Navy (1.61×), Kohl's (1.52×), YouTube Music (2.24×), and Fashion Nova (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Neiman Marcus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neiman Marcus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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