Neiman Marcus Audience in United States

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Neiman Marcus has an estimated audience of 20,876,073 people in United States. 66.4% are female, 33.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Yahoo!奇摩名人娛樂, Old Navy, Fashion Nova, Kohl's.

The average Neiman Marcus fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Yahoo!奇摩名人娛樂, Old Navy, with strongest over-indexing on Harry Potter (1.61× the country average). Demographically, the Neiman Marcus audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Neiman Marcus fans

Demographic split for Neiman Marcus audience in United States
MetricValue
Female66.4%
Male33.6%
Average age36.6
Estimated audience size20,876,073

Audience persona

The typical Neiman Marcus fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Neiman Marcus in United States
RegionReachAffinity
California4,296,1071.87×
Texas4,106,2522.29×
Florida2,752,2241.95×
New York2,516,9252.16×
Illinois1,533,4542.2×
New Jersey1,424,8932.68×
Georgia1,064,8021.66×
Pennsylvania942,1231.34×
North Carolina718,3121.14×
Virginia717,3051.41×
Michigan714,4441.31×
Maryland650,9941.81×
Massachusetts535,3431.3×
Arizona475,9091.12×
Colorado395,8441.2×
Ohio374,0990.58×
Missouri343,0271.02×
South Carolina312,4500.99×
Nevada311,9451.55×
Tennessee307,0540.73×
Connecticut274,0501.31×
Louisiana273,8661.02×
Washington265,2850.63×
Alabama251,2780.86×
Indiana199,0670.52×
Wisconsin170,2080.54×
Hawaii166,9521.86×
Oklahoma153,2100.66×
Minnesota146,5640.49×
Mississippi141,6650.82×
Kentucky134,6990.51×
Washington, District of Columbia126,6992.02×
Arkansas119,8470.7×
Oregon116,8990.49×
Kansas80,6810.49×
Utah72,1970.39×
Delaware71,2271.24×
Iowa63,8290.37×
Rhode Island56,9500.86×
New Mexico55,1130.53×
New Hampshire47,1820.57×
Nebraska46,0060.44×
West Virginia37,8510.39×
Idaho35,6260.34×
Maine31,2550.42×
Montana22,0570.38×
Alaska18,7890.42×
Vermont16,4430.45×
North Dakota13,5100.32×
Wyoming12,2480.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neiman Marcus audience
BrandAffinityCategory
Harry Potter1.61×Movies & TV
Yahoo!奇摩名人娛樂1.89×Internet & Social Media
Old Navy1.61×Fashion & Accessoires
Fashion Nova2.16×Shopping
Kohl's1.52×Shopping
YouTube Music2.24×Internet & Social Media
Whole Foods Market1.55×Shopping
Bath and Bodyworks2.65×Shopping
Nordstrom1.56×Shopping
Health And Beauty2.44×Beauty & Wellness
Home decorating ideas2.35×Home & Garden
CVS Pharmacy1.75×Shopping
Healthy habits1.99×Health
Marshalls1.56×Fashion & Accessoires
Taylor Swift1.61×Music & Radio
T.J.Maxx1.75×Shopping
Twitch1.97×Games
Sex and the City2.28×Movies & TV
Makeup Tutorials2.24×Beauty & Wellness
Curly Hair1.99×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neiman Marcus audience
TraitClusterScore
Design AffinityPREMIUM2.07
Luxury OrientationPREMIUM1.95
SustainabilityBALANCE1.93
IndulgenceJOY1.86
Quality AwarenessPREMIUM1.5
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Neiman Marcus
CountryShare
United States99.4%
Brazil0.1%
India0.1%

See Neiman Marcus audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Neiman Marcus have in United States?

Neiman Marcus has an estimated audience of 20,876,073 people in United States, concentrated in California and Texas.

What is the gender split and age of Neiman Marcus fans?

66.4% of Neiman Marcus fans are female, 33.6% are male, with an average age of 36.6 years.

Which brands do Neiman Marcus fans like most?

Neiman Marcus fans show strongest brand affinity for Harry Potter (1.61×), Yahoo!奇摩名人娛樂 (1.89×), and Old Navy (1.61×) over the country average.

Where do Neiman Marcus fans live in United States?

Neiman Marcus fans in United States are most concentrated in California (reach 4,296,107), Texas (reach 4,106,252), and Florida (reach 2,752,224). These three regions account for the largest share of the active audience.

What other brands do Neiman Marcus fans also like?

Beyond Neiman Marcus itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.89×), Old Navy (1.61×), Fashion Nova (2.16×), and Kohl's (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neiman Marcus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.