American Apparel Audience in United States

American Apparel logo

American Apparel has an estimated audience of 6,114,087 people in United States. 70.7% are female, 29.3% are male, average age 35.2. Top regions: California, New York, Texas. Top brand affinities: Sports, Music, Arts and music, Food and drink, Entertainment.

The average American Apparel fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sports, Music, Arts and music, with strongest over-indexing on Sports (3.01× the country average). Demographically, the American Apparel audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of American Apparel fans

Demographic split for American Apparel audience in United States
MetricValue
Female70.7%
Male29.3%
Average age35.2
Estimated audience size6,114,087

Audience persona

The typical American Apparel fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for American Apparel in United States
RegionReachAffinity
California1,480,1522.2×
New York648,9061.9×
Texas502,1580.96×
Florida379,1460.92×
Illinois244,0051.2×
Pennsylvania217,4391.06×
Georgia187,3650.99×
Washington185,2751.51×
New Jersey181,3401.17×
North Carolina163,4370.89×
Ohio159,5020.85×
Michigan146,5690.92×
Massachusetts142,5281.18×
Virginia140,1920.94×
Oregon135,4071.93×
Arizona132,5981.06×
Maryland114,7561.09×
Colorado113,4111.18×
Tennessee110,0240.9×
Minnesota85,8720.98×
Alabama83,3820.98×
Wisconsin79,2390.86×
Indiana76,8430.69×
Missouri74,7050.76×
Nevada71,3841.21×
Connecticut68,9291.12×
Louisiana67,4400.86×
South Carolina66,7810.73×
Utah59,9191.09×
Kentucky54,6230.71×
Oklahoma52,6520.78×
Hawaii41,8851.59×
Iowa34,3700.68×
Kansas33,5550.7×
Arkansas31,0340.62×
Washington, District of Columbia29,6731.61×
Idaho27,0730.88×
New Mexico24,9370.81×
Maine24,5791.12×
Mississippi22,9670.46×
New Hampshire22,0560.92×
Rhode Island20,5371.06×
Nebraska20,0550.65×
Vermont16,2091.51×
Montana16,0790.95×
West Virginia15,6150.55×
Delaware13,7370.81×
Alaska11,2890.86×
North Dakota6,6600.53×
South Dakota6,5670.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Apparel audience
BrandAffinityCategory
Sports3.01×Sports
Music2.93×Business & Career
Arts and music2.94×Arts & Culture
Food and drink2.71×Food & Beverages
Entertainment2.97×Movies & TV
Food2.73×Food & Beverages
Movies2.73×Movies & TV
Outdoor recreation2.86×Sports
Pets2.78×Pets & Animals
Reading2.59×Literature
Consumer electronics2.62×Technology & Electronics
Live events2.68×Music & Radio
Celebrity3.27×Movies & TV
Energy3.59×Home & Garden
Games2.46×Games
Adventure3.44×Travel & Leisure
Shopping2.25×Shopping
Clothing2.32×Fashion & Accessoires
Fitness and wellness2.2×Sports
Wildlife3.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Apparel audience
TraitClusterScore
PatriotismCONSERVATISM2.95
SustainabilityBALANCE2.06
Design AffinityPREMIUM1.68
LGBTQ+ IdentityOPEN1.51
ExtroversionTHRILL1.5
Luxury OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for American Apparel
CountryShare
United States63.7%
United Kingdom7.0%
Canada5.5%

See American Apparel audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does American Apparel have in United States?

American Apparel has an estimated audience of 6,114,087 people in United States, concentrated in California and New York.

What is the gender split and age of American Apparel fans?

70.7% of American Apparel fans are female, 29.3% are male, with an average age of 35.2 years.

Which brands do American Apparel fans like most?

American Apparel fans show strongest brand affinity for Sports (3.01×), Music (2.93×), and Arts and music (2.94×) over the country average.

Where do American Apparel fans live in United States?

American Apparel fans in United States are most concentrated in California (reach 1,480,152), New York (reach 648,906), and Texas (reach 502,158). These three regions account for the largest share of the active audience.

What other brands do American Apparel fans also like?

Beyond American Apparel itself, the audience over-indexes on Music (2.93×), Arts and music (2.94×), Food and drink (2.71×), and Entertainment (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Apparel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.