Rascasse Audience Intelligence

American Apparel Target Market in United States

A data profile of the people who buy, follow and care about American Apparel in United States — modelled from more than twelve digital signal sources. American Apparel has an estimated audience of 6,104,937 people in United States.

#4among Streetwear in United States#582among Brand in United States#276in Fashion & Accessoires

The average American Apparel fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sports, Music, Arts and music, with strongest over-indexing on Sports (3.01× the country average).

Demographically, the American Apparel audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Apparel fan in United States is more female, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Apparel profile in United States.

Audience size
6.1M
in United States
Gender
70.7%♀
29.3% male
Age
35.2
average years
Country rank
#5643
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Apparel

70.7% are female, 29.3% are male, average age 35.2.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for American Apparel audience in United States
MetricValue
Female70.7%
Male29.3%
Average age35.2
Estimated audience size6,104,937
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the American Apparel audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

63.6%

of the worldwide American Apparel audience comes from United States.

Worldwide audience distribution share by country for American Apparel
CountryShare
United States63.6%
United Kingdom7.0%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Apparel audience in United States is strongest.

Fig. 05

Top regions by affinity

American Apparel customers by region in United States
#RegionReachAffinity×
01California~1M1.72×
02New York~500K1.53×
03Oregon~100K1.50×
04Washington~200K1.30×
05Washington, District of Columbia~20K1.29×
06Hawaii~30K1.28×
07Vermont~10K1.23×
08Colorado~100K1.19×
09New Jersey~200K1.17×
10Illinois~200K1.12×
11Massachusetts~100K1.12×
12Nevada~70K1.11×
13Minnesota~90K1.08×
14Arizona~100K1.06×
15Maryland~100K1.06×
16New Hampshire~30K1.06×
17Maine~20K1.06×
18Connecticut~60K1.05×
19Florida~400K1.04×
20Pennsylvania~200K1.04×
21Rhode Island~20K1.04×
22Georgia~200K1.03×
23Alabama~90K1.03×
24Texas~500K1.00×
25Michigan~200K1.00×
26Utah~50K1.00×
27North Carolina~200K0.99×
28Montana~20K0.99×
29Virginia~100K0.98×
30Tennessee~100K0.98×
31Wisconsin~90K0.96×
32Alaska~10K0.93×
33Missouri~90K0.92×
34Delaware~20K0.91×
35Ohio~200K0.90×
36Idaho~30K0.90×
37Oklahoma~60K0.89×
38Kansas~40K0.87×
39Louisiana~70K0.85×
40South Carolina~80K0.84×
41Iowa~40K0.84×
42Nebraska~30K0.84×
43New Mexico~30K0.84×
44Indiana~90K0.83×
45North Dakota~10K0.83×
46Kentucky~60K0.81×
47Arkansas~40K0.80×
48South Dakota~10K0.77×
49West Virginia~20K0.75×
50Mississippi~30K0.67×
Fig. 06

Affinity by region

Affinity by region — American Apparel, United States
0.67×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Apparel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Apparel audience
#·InterestCategoryAffinity×
01EnergyHome & Garden3.59×
02WildlifeTravel & Leisure3.54×
03AdventureTravel & Leisure3.44×
04CelebrityMovies & TV3.27×
05SportsSports3.01×
06EntertainmentMovies & TV2.97×
07Arts and musicArts & Culture2.94×
08MusicBusiness & Career2.93×
09Outdoor recreationSports2.86×
10PetsPets & Animals2.78×
11FoodFood & Beverages2.73×
12MoviesMovies & TV2.73×
13Food and drinkFood & Beverages2.71×
14Live eventsMusic & Radio2.68×
15Consumer electronicsTechnology & Electronics2.62×
16ReadingLiterature2.59×
17GamesGames2.46×
18ClothingFashion & Accessoires2.32×
19ShoppingShopping2.25×
20Fitness and wellnessSports2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Apparel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Apparel audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
IndividualismJOY1.79×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Apparel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.45×
DIY MentalityTHRILL0.50×
Social Media UsageJOY0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Apparel's target market in United States?

American Apparel's target market in United States covers an estimated 6,104,937 people, concentrated in California and Texas.

02

What is the gender split and age of American Apparel customers?

70.7% of the American Apparel audience are female, 29.3% are male, with an average age of 35.2 years.

03

Which brands do American Apparel fans like most?

American Apparel fans show strongest brand affinity for Sports (3.01×), Music (2.93×), and Arts and music (2.94×) over the country average.

04

Where do American Apparel fans live in United States?

American Apparel fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do American Apparel fans also like?

Beyond American Apparel itself, the audience over-indexes on Music (2.93×), Arts and music (2.94×), Food and drink (2.71×), and Entertainment (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See American Apparel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Apparel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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