American Apparel Audience in Germany
American Apparel has an estimated audience of 369,087 people in Germany. 69.4% are female, 30.6% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Smyths Toys Superstores, Banana Republic, Free People, American Eagle Outfitters, Anthropologie.
The average American Apparel fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Smyths Toys Superstores, Banana Republic, Free People, with strongest over-indexing on Smyths Toys Superstores (27.86× the country average). Demographically, the American Apparel audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of American Apparel fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 29.9 |
| Estimated audience size | 369,087 |
Audience persona
The typical American Apparel fan in Germany is more female, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for Smyths Toys Superstores.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,234 | 1.09× |
| Bayern | 66,532 | 1.12× |
| Berlin | 48,216 | 2.92× |
| Baden-Württemberg | 43,682 | 0.87× |
| Hessen | 34,832 | 1.24× |
| Niedersachsen | 24,374 | 0.68× |
| Hamburg | 19,556 | 2.34× |
| Sachsen | 13,536 | 0.75× |
| Rheinland-Pfalz | 11,855 | 0.64× |
| Schleswig-Holstein | 11,838 | 0.89× |
| Brandenburg | 7,563 | 0.66× |
| Thüringen | 4,606 | 0.49× |
| Sachsen-Anhalt | 3,627 | 0.38× |
| Mecklenburg-Vorpommern | 3,296 | 0.47× |
| Bremen | 3,008 | 0.95× |
| Saarland | 2,273 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smyths Toys Superstores | 27.86× | Shopping |
| Banana Republic | 20.93× | Fashion & Accessoires |
| Free People | 21.36× | Fashion & Accessoires |
| American Eagle Outfitters | 19.76× | Fashion & Accessoires |
| Anthropologie | 13.88× | Shopping |
| Babywearing | 8.17× | Kids & Family |
| Diaper bag | 7.96× | Kids & Family |
| Target Corporation | 10.77× | Shopping |
| Princess Polly | 22.53× | Fashion & Accessoires |
| Old Navy | 15.6× | Fashion & Accessoires |
| Euphoria | 3.15× | Movies & TV |
| Palladium | 13.3× | Fashion & Accessoires |
| Outdoor recreation | 2.11× | Sports |
| J. C. Penney | 21.15× | Shopping |
| Everlane | 18.75× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| T.J.Maxx | 11.75× | Shopping |
| Urban Outfitters | 5.16× | Shopping |
| Natalie Portman | 6.5× | Movies & TV |
| COS | 4.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.64 |
| Early Adopter Mentality | POWER | 1.91 |
| Travelling | THRILL | 1.72 |
| Creativity | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.62 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.7% |
| United Kingdom | 7.0% |
| Canada | 5.5% |
See American Apparel audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does American Apparel have in Germany?
American Apparel has an estimated audience of 369,087 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Apparel fans?
69.4% of American Apparel fans are female, 30.6% are male, with an average age of 29.9 years.
Which brands do American Apparel fans like most?
American Apparel fans show strongest brand affinity for Smyths Toys Superstores (27.86×), Banana Republic (20.93×), and Free People (21.36×) over the country average.
Where do American Apparel fans live in Germany?
American Apparel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,234), Bayern (reach 66,532), and Berlin (reach 48,216). These three regions account for the largest share of the active audience.
What other brands do American Apparel fans also like?
Beyond American Apparel itself, the audience over-indexes on Banana Republic (20.93×), Free People (21.36×), American Eagle Outfitters (19.76×), and Anthropologie (13.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Apparel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.