Rascasse Audience Intelligence

Supreme Target Market in Germany

A data profile of the people who buy, follow and care about Supreme in Germany — modelled from more than twelve digital signal sources. Supreme has an estimated audience of 2,150,048 people in Germany.

#3among Streetwear in Germany#379among Brand in Germany#170in Fashion & Accessoires

The average Supreme fan in Germany is 30.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Sports, FIFA World Cup, Arts and music, with strongest over-indexing on Sports (1.91× the country average).

Demographically, the Supreme audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supreme fan in Germany is balanced, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supreme profile in Germany.

Audience size
2.2M
in Germany
Gender
46.3%♀
53.7% male
Age
30.9
average years
Country rank
#3105
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Supreme

46.3% are female, 53.7% are male, average age 30.9.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Supreme audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age30.9
Estimated audience size2,150,048
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Supreme audience in Germany
Age bracketShare%
16-1939%
20-2927%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Supreme audience comes from Germany.

Worldwide audience distribution share by country for Supreme
CountryShare
Japan36.5%
China21.8%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supreme audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supreme customers by region in Germany
#RegionReachAffinity×
01Berlin~300K3.34×
02Sachsen~100K1.02×
03Bayern~300K1.01×
04Hessen~200K1.00×
05Brandenburg~60K0.98×
06Hamburg~50K0.98×
07Nordrhein-Westfalen~400K0.94×
08Saarland~20K0.94×
09Baden-Württemberg~300K0.89×
10Niedersachsen~200K0.84×
11Schleswig-Holstein~60K0.84×
12Rheinland-Pfalz~80K0.80×
13Bremen~10K0.80×
14Thüringen~40K0.72×
15Mecklenburg-Vorpommern~30K0.71×
16Sachsen-Anhalt~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Supreme, Germany
0.65×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supreme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supreme audience
#·InterestCategoryAffinity×
01Comme des GarçonsFashion & Accessoires5.65×
02Urban OutfittersShopping4.37×
03ConverseFashion & Accessoires4.26×
04Underground hip hopMusic & Radio3.71×
05Sneaker collectingFashion & Accessoires3.58×
06BershkaShopping3.35×
07Financial technologyBusiness & Career3.19×
08UniqloShopping2.97×
09NikeFashion & Accessoires2.84×
10TwitchGames2.62×
11BreuningerFashion & Accessoires2.27×
12AdidasFashion & Accessoires1.96×
13FIFA World CupSports1.92×
14SportsSports1.91×
15UEFA Champions LeagueSports1.71×
16H&MShopping1.61×
17Arts and musicArts & Culture1.55×
18TikTokInternet & Social Media1.54×
19BundesligaSports1.54×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supreme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supreme audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.06×
SustainabilityBALANCE1.57×
Luxury OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supreme audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
Family OrientationCONSERVATISM0.77×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Supreme's target market in Germany?

Supreme's target market in Germany covers an estimated 2,150,048 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supreme customers?

46.3% of the Supreme audience are female, 53.7% are male, with an average age of 30.9 years.

03

Which brands do Supreme fans like most?

Supreme fans show strongest brand affinity for Sports (1.91×), FIFA World Cup (1.92×), and Arts and music (1.55×) over the country average.

04

Where do Supreme fans live in Germany?

Supreme fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Berlin (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Supreme fans also like?

Beyond Supreme itself, the audience over-indexes on FIFA World Cup (1.92×), Arts and music (1.55×), Nike (2.84×), and Converse (4.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Supreme audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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