Supreme Audience in Germany
Supreme has an estimated audience of 2,125,190 people in Germany. 46.3% are female, 53.7% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Combat sport, Stamp collecting.
The average Supreme fan in Germany is 30.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.53× the country average). Demographically, the Supreme audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Supreme fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 30.9 |
| Estimated audience size | 2,125,190 |
Audience persona
The typical Supreme fan in Germany is balanced, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 489,341 | 1.05× |
| Bayern | 376,896 | 1.1× |
| Baden-Württemberg | 284,880 | 0.98× |
| Berlin | 220,111 | 2.32× |
| Niedersachsen | 187,207 | 0.91× |
| Hessen | 175,273 | 1.08× |
| Sachsen | 98,106 | 0.94× |
| Rheinland-Pfalz | 90,829 | 0.85× |
| Schleswig-Holstein | 67,292 | 0.88× |
| Brandenburg | 62,980 | 0.96× |
| Hamburg | 50,667 | 1.06× |
| Thüringen | 39,022 | 0.72× |
| Sachsen-Anhalt | 36,034 | 0.65× |
| Mecklenburg-Vorpommern | 29,233 | 0.72× |
| Saarland | 24,511 | 0.94× |
| Bremen | 15,175 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.53× | Music & Radio |
| CAC 40 | 2.53× | Business & Career |
| Progressive rock | 2.42× | Music & Radio |
| Combat sport | 1.82× | Sports |
| Stamp collecting | 6.79× | Home & Garden |
| Whist | 5.19× | Games |
| Racing | 1.63× | Cars & Mobility |
| Phil Campbell (musician) | 4.61× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.82× | Music & Radio |
| Erkrath | 5.73× | Travel & Leisure |
| Fantasy Earth: Zero | 4.65× | Games |
| Hog Hunting | 3.26× | Sports |
| Staycation | 2.56× | Home & Garden |
| Graham Greene | 2.92× | Literature |
| Giotto | 3.62× | Food & Beverages |
| Hostelworld | 3.76× | Travel & Leisure |
| Ireen Sheer | 1.74× | Music & Radio |
| Hypothec | 3.16× | Business & Career |
| Bank account | 1.62× | Business & Career |
| Kieser Training | 2.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Sustainability | BALANCE | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 18.6% |
| China | 11.2% |
See Supreme audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- LFDY (1,896,433)
- Carhartt (1,718,883)
Frequently asked questions
How many fans does Supreme have in Germany?
Supreme has an estimated audience of 2,125,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Supreme fans?
46.3% of Supreme fans are female, 53.7% are male, with an average age of 30.9 years.
Which brands do Supreme fans like most?
Supreme fans show strongest brand affinity for Gil Ofarim (2.53×), CAC 40 (2.53×), and Progressive rock (2.42×) over the country average.
Where do Supreme fans live in Germany?
Supreme fans in Germany are most concentrated in Nordrhein-Westfalen (reach 489,341), Bayern (reach 376,896), and Baden-Württemberg (reach 284,880). These three regions account for the largest share of the active audience.
What other brands do Supreme fans also like?
Beyond Supreme itself, the audience over-indexes on CAC 40 (2.53×), Progressive rock (2.42×), Combat sport (1.82×), and Stamp collecting (6.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.