Rascasse Audience Intelligence

Supreme Target Market in United States

A data profile of the people who buy, follow and care about Supreme in United States — modelled from more than twelve digital signal sources. Supreme has an estimated audience of 25,440 people in United States.

#52among Streetwear in United States#11947among Brand in United States#2968in Fashion & Accessoires

The average Supreme fan in United States is 29.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sneaker collecting, Beauty, Streetwear, with strongest over-indexing on Sneaker collecting (4.67× the country average).

Demographically, the Supreme audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supreme fan in United States is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supreme profile in United States.

Audience size
25K
in United States
Gender
41.7%♀
58.3% male
Age
29.7
average years
Country rank
#118514
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Supreme

41.7% are female, 58.3% are male, average age 29.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Supreme audience in United States
MetricValue
Female41.7%
Male58.3%
Average age29.7
Estimated audience size25,440
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Supreme audience in United States
Age bracketShare%
16-1944%
20-2926%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Supreme audience comes from United States.

Worldwide audience distribution share by country for Supreme
CountryShare
Japan36.5%
China21.8%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supreme audience in United States is strongest.

Fig. 05

Top regions by affinity

Supreme customers by region in United States
#RegionReachAffinity×
01New York~2.5M3.15×
02California~3.5M2.33×
03Illinois~900K2.06×
04New Jersey~500K1.59×
05Hawaii~90K1.55×
06Nevada~200K1.36×
07Tennessee~300K1.31×
08Connecticut~200K1.27×
09Washington~300K1.25×
10Georgia~500K1.23×
11Rhode Island~50K1.22×
12Massachusetts~300K1.21×
13Mississippi~100K1.18×
14Oregon~200K1.15×
15Washington, District of Columbia~40K1.08×
16Michigan~400K1.04×
17Arizona~300K1.03×
18Florida~900K1.01×
19Arkansas~100K1.00×
20Texas~1M0.99×
21Maryland~200K0.98×
22Pennsylvania~400K0.96×
23Virginia~300K0.95×
24Alabama~200K0.94×
25Louisiana~200K0.92×
26New Mexico~60K0.89×
27North Carolina~400K0.88×
28Indiana~200K0.88×
29Colorado~200K0.87×
30Utah~100K0.87×
31Delaware~30K0.87×
32South Carolina~200K0.85×
33Vermont~20K0.80×
34Ohio~300K0.78×
35Wisconsin~200K0.78×
36Missouri~200K0.74×
37New Hampshire~40K0.74×
38Minnesota~100K0.69×
39Nebraska~50K0.69×
40Alaska~20K0.69×
41Kentucky~100K0.68×
42Kansas~70K0.67×
43Idaho~40K0.67×
44Oklahoma~90K0.63×
45West Virginia~40K0.61×
46Maine~30K0.61×
47Montana~20K0.61×
48North Dakota~20K0.61×
49Iowa~70K0.60×
50South Dakota~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Supreme, United States
0.60×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supreme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supreme audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio12.36×
02StussyFashion & Accessoires7.83×
03Los Angeles ClippersSports5.43×
04Sneaker collectingFashion & Accessoires4.67×
05CarharttFashion & Accessoires4.46×
06New York KnicksSports4.08×
07Lace wigBeauty & Wellness3.57×
08StreetwearFashion & Accessoires3.48×
09Underground hip hopMusic & Radio3.44×
10NBA playoffsSports3.32×
11Curly HairBeauty & Wellness3.26×
12NBA FinalsSports3.24×
13NikeFashion & Accessoires3.10×
14Los Angeles LakersSports2.97×
15SpotifyInternet & Social Media1.99×
16BeautyBeauty & Wellness1.74×
17Hip hop musicMusic & Radio1.69×
18TikTokInternet & Social Media1.66×
19ShoesFashion & Accessoires1.57×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supreme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supreme audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.79×
Risk AppetiteTHRILL1.43×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supreme audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Need for SecurityCONSERVATISM0.45×
Community OrientationOPEN0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Supreme's target market in United States?

Supreme's target market in United States covers an estimated 25,440 people, concentrated in California and New York.

02

What is the gender split and age of Supreme customers?

41.7% of the Supreme audience are female, 58.3% are male, with an average age of 29.7 years.

03

Which brands do Supreme fans like most?

Supreme fans show strongest brand affinity for Sneaker collecting (4.67×), Beauty (1.74×), and Streetwear (3.48×) over the country average.

04

Where do Supreme fans live in United States?

Supreme fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~2.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Supreme fans also like?

Beyond Supreme itself, the audience over-indexes on Beauty (1.74×), Streetwear (3.48×), NBA playoffs (3.32×), and NBA Finals (3.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Supreme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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