Supreme Audience in United States

Supreme has an estimated audience of 13,346,001 people in United States. 41.7% are female, 58.3% are male, average age 29.7. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Sneaker collecting, Honda HR-V, Houston Astros, Pre-school playgroup.

The average Supreme fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Sneaker collecting, Honda HR-V, with strongest over-indexing on Kia Sportage (49.69× the country average). Demographically, the Supreme audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Supreme fans

Demographic split for Supreme audience in United States
MetricValue
Female41.7%
Male58.3%
Average age29.7
Estimated audience size13,346,001

Audience persona

The typical Supreme fan in United States is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Supreme in United States
RegionReachAffinity
California3,552,6662.42×
New York2,456,1023.29×
Texas1,199,1341.05×
Illinois956,8482.15×
Florida922,3741.02×
New Jersey557,7791.64×
Georgia518,7531.26×
Pennsylvania437,6390.97×
Michigan368,4901.06×
North Carolina365,9690.91×
Tennessee351,9561.31×
Washington341,4581.28×
Ohio324,4410.79×
Massachusetts324,1181.23×
Virginia317,6260.98×
Arizona284,1251.04×
Maryland223,9380.98×
Indiana217,8990.89×
Colorado187,5870.89×
Nevada176,8901.37×
Oregon175,7951.15×
Alabama172,1590.92×
South Carolina171,2240.85×
Connecticut169,8111.27×
Missouri158,9310.74×
Wisconsin155,4780.77×
Louisiana154,7860.9×
Minnesota131,9400.69×
Mississippi124,0931.13×
Kentucky111,8290.67×
Arkansas108,2600.98×
Utah103,8640.87×
Oklahoma91,1370.61×
Hawaii87,7711.53×
Kansas68,4150.65×
Iowa62,0420.56×
New Mexico56,7880.85×
Rhode Island50,1361.18×
Nebraska43,7070.65×
Washington, District of Columbia41,8981.04×
Idaho41,6520.62×
New Hampshire36,4360.69×
West Virginia32,7230.53×
Delaware29,9850.81×
Maine26,3420.55×
Montana18,9460.51×
Vermont16,2070.69×
Alaska15,9970.56×
South Dakota14,7130.48×
North Dakota12,8470.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supreme audience
BrandAffinityCategory
Kia Sportage49.69×Cars & Mobility
Sneaker collecting8.46×Fashion & Accessoires
Honda HR-V33.13×Cars & Mobility
Houston Astros10.87×Sports
Pre-school playgroup36.32×Kids & Family
Streetwear5.51×Fashion & Accessoires
Stussy12.13×Fashion & Accessoires
Los Angeles Dodgers6.68×Sports
Jeep Grand Cherokee8.59×Cars & Mobility
Nike3.98×Fashion & Accessoires
Carhartt6.62×Fashion & Accessoires
Los Angeles Lakers3.9×Sports
Boston Celtics4.5×Sports
Cleveland Cavaliers5.16×Sports
Air Jordan6.67×Fashion & Accessoires
Spotify2.21×Internet & Social Media
Balenciaga5.31×Fashion & Accessoires
Oklahoma City Thunder3.72×Sports
Louis Vuitton3.48×Fashion & Accessoires
Poshmark3.95×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supreme audience
TraitClusterScore
Early Adopter MentalityPOWER2.52
LGBTQ+ IdentityOPEN2.37
SustainabilityBALANCE1.74
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Supreme
CountryShare
United States25.4%
Japan18.6%
China11.2%

See Supreme audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Supreme have in United States?

Supreme has an estimated audience of 13,346,001 people in United States, concentrated in California and New York.

What is the gender split and age of Supreme fans?

41.7% of Supreme fans are female, 58.3% are male, with an average age of 29.7 years.

Which brands do Supreme fans like most?

Supreme fans show strongest brand affinity for Kia Sportage (49.69×), Sneaker collecting (8.46×), and Honda HR-V (33.13×) over the country average.

Where do Supreme fans live in United States?

Supreme fans in United States are most concentrated in California (reach 3,552,666), New York (reach 2,456,102), and Texas (reach 1,199,134). These three regions account for the largest share of the active audience.

What other brands do Supreme fans also like?

Beyond Supreme itself, the audience over-indexes on Sneaker collecting (8.46×), Honda HR-V (33.13×), Houston Astros (10.87×), and Pre-school playgroup (36.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.