Lacoste Audience in United States

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Lacoste has an estimated audience of 5,208,005 people in United States. 55.2% are female, 44.8% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Coach, Los Angeles Angels of Anaheim, Nordstrom rack, Tommy Hilfiger, Venmo.

The average Lacoste fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coach, Los Angeles Angels of Anaheim, Nordstrom rack, with strongest over-indexing on Coach (8.37× the country average). Demographically, the Lacoste audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Lacoste fans

Demographic split for Lacoste audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.7
Estimated audience size5,208,005

Audience persona

The typical Lacoste fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Top regions in United States

Top regions ranked by reach for Lacoste in United States
RegionReachAffinity
California1,075,8921.88×
Texas715,4771.6×
Florida704,7912×
New York688,9882.37×
Illinois290,1271.67×
New Jersey264,6792×
Georgia263,0421.64×
Pennsylvania179,9151.03×
North Carolina179,3551.14×
Virginia145,6481.15×
Massachusetts139,8901.36×
Arizona138,7321.3×
Maryland135,0501.51×
Ohio130,0190.81×
Michigan124,6950.92×
Missouri115,3531.37×
Washington93,9910.9×
South Carolina93,8041.2×
Tennessee90,1170.86×
Alabama78,2631.08×
Indiana72,3090.76×
Nevada70,2421.39×
Louisiana67,3911×
Connecticut64,0111.23×
Colorado62,2930.76×
Wisconsin56,0410.72×
Minnesota51,8750.7×
Oregon44,7140.75×
Kentucky43,6160.67×
Oklahoma42,8550.74×
Mississippi36,8140.86×
Utah32,1260.69×
Arkansas31,4230.73×
Kansas28,0720.68×
Iowa25,0820.58×
Hawaii23,9711.07×
Washington, District of Columbia22,4821.44×
New Mexico19,8020.76×
Nebraska17,4700.67×
Rhode Island15,3780.93×
Delaware13,9550.97×
New Hampshire13,6010.66×
Idaho12,2530.47×
West Virginia11,7200.48×
Maine11,2140.6×
Alaska7,9090.71×
Montana5,3570.37×
North Dakota4,9820.47×
South Dakota4,9290.41×
Vermont4,7410.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lacoste audience
BrandAffinityCategory
Coach8.37×Fashion & Accessoires
Los Angeles Angels of Anaheim16.64×Sports
Nordstrom rack4.23×Fashion & Accessoires
Tommy Hilfiger9.85×Fashion & Accessoires
Venmo9.11×Technology & Electronics
Macy's2.9×Shopping
Champion13.45×Sports
Calvin Klein7.13×Fashion & Accessoires
Shohei Ohtani6.47×Sports
Texas Roadhouse2.77×Food & Beverages
Ralph Lauren5.91×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Doordash3.35×Food & Beverages
Armani Exchange18.66×Fashion & Accessoires
Kohl's2.4×Shopping
Chivas Regal16.13×Food & Beverages
Shoes1.89×Fashion & Accessoires
Wingstop2.9×Food & Beverages
New Balance3.7×Fashion & Accessoires
Online shopping1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lacoste audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
LGBTQ+ IdentityOPEN2.31
SustainabilityBALANCE2.08
IndulgenceJOY1.88
Design AffinityPREMIUM1.6
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Lacoste
CountryShare
United States9.2%
France8.8%
Brazil6.2%

See Lacoste audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Lacoste have in United States?

Lacoste has an estimated audience of 5,208,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Lacoste fans?

55.2% of Lacoste fans are female, 44.8% are male, with an average age of 36.7 years.

Which brands do Lacoste fans like most?

Lacoste fans show strongest brand affinity for Coach (8.37×), Los Angeles Angels of Anaheim (16.64×), and Nordstrom rack (4.23×) over the country average.

Where do Lacoste fans live in United States?

Lacoste fans in United States are most concentrated in California (reach 1,075,892), Texas (reach 715,477), and Florida (reach 704,791). These three regions account for the largest share of the active audience.

What other brands do Lacoste fans also like?

Beyond Lacoste itself, the audience over-indexes on Los Angeles Angels of Anaheim (16.64×), Nordstrom rack (4.23×), Tommy Hilfiger (9.85×), and Venmo (9.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.