Rascasse Audience Intelligence

Lacoste Target Market in United States

A data profile of the people who buy, follow and care about Lacoste in United States — modelled from more than twelve digital signal sources. Lacoste has an estimated audience of 5,222,732 people in United States.

#5among Streetwear in United States#658among Brand in United States#306in Fashion & Accessoires

The average Lacoste fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Coach, Los Angeles Angels of Anaheim, Nordstrom rack, with strongest over-indexing on Coach (8.37× the country average).

Demographically, the Lacoste audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lacoste fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lacoste profile in United States.

Audience size
5.2M
in United States
Gender
55.2%♀
44.8% male
Age
36.7
average years
Country rank
#6412
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lacoste

55.2% are female, 44.8% are male, average age 36.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Lacoste audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.7
Estimated audience size5,222,732
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Lacoste audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Lacoste audience comes from United States.

Worldwide audience distribution share by country for Lacoste
CountryShare
United States9.1%
France8.5%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lacoste audience in United States is strongest.

Fig. 05

Top regions by affinity

Lacoste customers by region in United States
#RegionReachAffinity×
01New York~700K2.50×
02Florida~700K2.12×
03New Jersey~300K2.04×
04California~1M1.82×
05Texas~700K1.62×
06Illinois~300K1.58×
07Georgia~300K1.57×
08Maryland~100K1.44×
09Nevada~70K1.42×
10Washington, District of Columbia~20K1.42×
11Massachusetts~100K1.32×
12Arizona~100K1.28×
13Missouri~100K1.28×
14Connecticut~60K1.20×
15Delaware~20K1.16×
16Hawaii~30K1.14×
17North Carolina~200K1.13×
18Virginia~100K1.13×
19South Carolina~90K1.13×
20Alabama~70K1.02×
21Louisiana~70K1.01×
22Pennsylvania~200K0.99×
23Rhode Island~20K0.94×
24Michigan~100K0.91×
25Washington~90K0.90×
26Mississippi~40K0.86×
27Tennessee~90K0.84×
28Ohio~100K0.79×
29Alaska~9K0.78×
30New Mexico~20K0.76×
31Arkansas~30K0.74×
32Indiana~70K0.73×
33Colorado~60K0.73×
34Oregon~40K0.73×
35Oklahoma~40K0.73×
36Wisconsin~60K0.72×
37Nebraska~20K0.70×
38New Hampshire~10K0.70×
39Utah~30K0.69×
40Kansas~30K0.69×
41Minnesota~50K0.68×
42Kentucky~40K0.68×
43Maine~10K0.62×
44Vermont~6K0.61×
45Iowa~30K0.59×
46North Dakota~6K0.59×
47West Virginia~10K0.55×
48Idaho~10K0.52×
49South Dakota~6K0.52×
50Montana~7K0.48×
Fig. 06

Affinity by region

Affinity by region — Lacoste, United States
0.48×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lacoste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lacoste audience
#·InterestCategoryAffinity×
01Armani ExchangeFashion & Accessoires18.66×
02Los Angeles Angels of AnaheimSports16.64×
03Chivas RegalFood & Beverages16.13×
04ChampionSports13.45×
05Tommy HilfigerFashion & Accessoires9.85×
06VenmoTechnology & Electronics9.11×
07CoachFashion & Accessoires8.37×
08Calvin KleinFashion & Accessoires7.13×
09Shohei OhtaniSports6.47×
10Ralph LaurenFashion & Accessoires5.91×
11Nordstrom rackFashion & Accessoires4.23×
12DoordashFood & Beverages3.35×
13Macy'sShopping2.90×
14WingstopFood & Beverages2.90×
15Texas RoadhouseFood & Beverages2.77×
16Kohl'sShopping2.40×
17FIFA World CupSports2.32×
18FIFA World Cup 2026Sports1.99×
19ShoesFashion & Accessoires1.89×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lacoste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lacoste audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.06×
IndulgenceJOY1.84×
SustainabilityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lacoste audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lacoste's target market in United States?

Lacoste's target market in United States covers an estimated 5,222,732 people, concentrated in California and Florida.

02

What is the gender split and age of Lacoste customers?

55.2% of the Lacoste audience are female, 44.8% are male, with an average age of 36.7 years.

03

Which brands do Lacoste fans like most?

Lacoste fans show strongest brand affinity for Coach (8.37×), Los Angeles Angels of Anaheim (16.64×), and Nordstrom rack (4.23×) over the country average.

04

Where do Lacoste fans live in United States?

Lacoste fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Lacoste fans also like?

Beyond Lacoste itself, the audience over-indexes on Los Angeles Angels of Anaheim (16.64×), Nordstrom rack (4.23×), Venmo (9.11×), and Tommy Hilfiger (9.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Lacoste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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