Champion Audience in United States

Champion logo

Champion has an estimated audience of 2,767,610 people in United States. 36.9% are female, 63.1% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: World Chess Championship, Finnair, UCI Road World Championships, AccuWeather, StubHub.

The average Champion fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include World Chess Championship, Finnair, UCI Road World Championships, with strongest over-indexing on World Chess Championship (257.97× the country average). Demographically, the Champion audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Champion fans

Demographic split for Champion audience in United States
MetricValue
Female36.9%
Male63.1%
Average age31.1
Estimated audience size2,767,610

Audience persona

The typical Champion fan in United States is more male, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for World Chess Championship.

Top regions in United States

Top regions ranked by reach for Champion in United States
RegionReachAffinity
California352,2331.16×
Texas319,9221.34×
Florida258,5301.38×
New York235,9901.53×
Virginia126,7671.88×
Maryland124,5512.62×
New Jersey106,4231.51×
Illinois103,2321.12×
Georgia92,9051.09×
Pennsylvania88,6170.95×
North Carolina88,0151.06×
Massachusetts78,4991.44×
Ohio72,8000.85×
Michigan64,2030.89×
Arizona60,1681.06×
Washington51,7360.93×
Tennessee47,8570.86×
Indiana44,8060.89×
Colorado41,5120.95×
Missouri37,0400.83×
Connecticut35,8231.29×
South Carolina35,1750.84×
Wisconsin34,7950.84×
Oregon34,1861.08×
Alabama32,2630.83×
Nevada32,1641.2×
Kentucky30,9810.89×
Minnesota30,9510.78×
Louisiana26,9950.76×
Oklahoma25,4740.83×
Utah22,2480.9×
Iowa20,9200.92×
Washington, District of Columbia19,1722.3×
Kansas17,7760.82×
Arkansas15,7410.69×
Mississippi14,4460.63×
New Mexico12,8450.93×
Nebraska12,5310.9×
Maine9,1670.92×
New Hampshire8,5050.78×
Rhode Island8,4870.96×
Idaho8,4550.61×
West Virginia8,0140.62×
Delaware7,2120.94×
Hawaii6,6440.56×
Montana4,9180.64×
South Dakota4,3040.67×
Alaska3,9030.66×
North Dakota3,6280.64×
Vermont3,6120.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Champion audience
BrandAffinityCategory
World Chess Championship257.97×Sports
Finnair189.68×Travel & Leisure
UCI Road World Championships257.54×Sports
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Lacoste18.02×Fashion & Accessoires
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Puma13.55×Fashion & Accessoires
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Champion audience
TraitClusterScore
SustainabilityBALANCE2.49
Quality AwarenessPREMIUM1.72
Luxury OrientationPREMIUM1.55
IndulgenceJOY1.41
Early Adopter MentalityPOWER1.39
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Champion
CountryShare
United States20.9%
United Kingdom8.2%
Italy7.8%

See Champion audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Champion have in United States?

Champion has an estimated audience of 2,767,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Champion fans?

36.9% of Champion fans are female, 63.1% are male, with an average age of 31.1 years.

Which brands do Champion fans like most?

Champion fans show strongest brand affinity for World Chess Championship (257.97×), Finnair (189.68×), and UCI Road World Championships (257.54×) over the country average.

Where do Champion fans live in United States?

Champion fans in United States are most concentrated in California (reach 352,233), Texas (reach 319,922), and Florida (reach 258,530). These three regions account for the largest share of the active audience.

What other brands do Champion fans also like?

Beyond Champion itself, the audience over-indexes on Finnair (189.68×), UCI Road World Championships (257.54×), AccuWeather (15.97×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Champion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.