Champion Audience in Germany
Champion has an estimated audience of 525,658 people in Germany. 22.8% are female, 77.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Le Figaro, Marc Jacobs, Superdry., El Corte Inglés.
The average Champion fan in Germany is 31.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Le Figaro, Marc Jacobs, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Champion audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Champion fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 31.7 |
| Estimated audience size | 525,658 |
Audience persona
The typical Champion fan in Germany is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,572 | 1.2× |
| Bayern | 97,646 | 1.16× |
| Baden-Württemberg | 86,558 | 1.21× |
| Niedersachsen | 49,788 | 0.98× |
| Hessen | 48,672 | 1.22× |
| Berlin | 27,484 | 1.17× |
| Rheinland-Pfalz | 26,034 | 0.99× |
| Sachsen | 24,327 | 0.94× |
| Schleswig-Holstein | 16,946 | 0.9× |
| Hamburg | 13,681 | 1.15× |
| Brandenburg | 13,577 | 0.83× |
| Thüringen | 11,312 | 0.84× |
| Sachsen-Anhalt | 11,215 | 0.82× |
| Mecklenburg-Vorpommern | 6,911 | 0.69× |
| Saarland | 5,493 | 0.85× |
| Bremen | 4,783 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Le Figaro | 45.73× | News |
| Marc Jacobs | 18.24× | Fashion & Accessoires |
| Superdry. | 19.83× | Fashion & Accessoires |
| El Corte Inglés | 20× | Shopping |
| Rocawear | 59.12× | Fashion & Accessoires |
| Ellesse | 27.93× | Fashion & Accessoires |
| Le Monde | 15.75× | News |
| DJ Khaled | 35.29× | Music & Radio |
| Wrangler (jeans) | 17.61× | Fashion & Accessoires |
| L'Équipe | 24.5× | Sports |
| Foot Locker | 8.45× | Shopping |
| Jay-Z | 16.56× | Music & Radio |
| Highsnobiety | 10.43× | Fashion & Accessoires |
| Levi Strauss & Co. | 7.26× | Fashion & Accessoires |
| Abercrombie & Fitch | 11.45× | Fashion & Accessoires |
| Nicki Minaj | 11.34× | Music & Radio |
| Payback | 4.96× | Shopping |
| Lee (jeans) | 12.83× | Fashion & Accessoires |
| Ted Baker | 9.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.29 |
| Sustainability | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.35 |
| Pet Ownership | JOY | 1.22 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 8.2% |
| Italy | 7.8% |
See Champion audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Champion have in Germany?
Champion has an estimated audience of 525,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Champion fans?
22.8% of Champion fans are female, 77.2% are male, with an average age of 31.7 years.
Which brands do Champion fans like most?
Champion fans show strongest brand affinity for Jotex (78.71×), Le Figaro (45.73×), and Marc Jacobs (18.24×) over the country average.
Where do Champion fans live in Germany?
Champion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,572), Bayern (reach 97,646), and Baden-Württemberg (reach 86,558). These three regions account for the largest share of the active audience.
What other brands do Champion fans also like?
Beyond Champion itself, the audience over-indexes on Le Figaro (45.73×), Marc Jacobs (18.24×), Superdry. (19.83×), and El Corte Inglés (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Champion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.