Rascasse Audience Intelligence

Polo shirt Audience in Germany

A data profile of the people who buy, follow and care about Polo shirt in Germany — modelled from more than twelve digital signal sources. Polo shirt has an estimated audience of 1,154,650 people in Germany.

#2868among Topic in Germany#307in Fashion & Accessoires

The average Polo shirt fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Red Star Belgrade, Flip-flops, Serbia national football team, with strongest over-indexing on Red Star Belgrade (25.16× the country average).

Demographically, the Polo shirt audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Polo shirt fan in Germany is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Red Star Belgrade.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polo shirt profile in Germany.

Audience size
1.2M
in Germany
Gender
37.0%♀
63.0% male
Age
40.5
average years
Country rank
#5742
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polo shirt fans

37.0% are female, 63.0% are male, average age 40.5.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Polo shirt audience in Germany
MetricValue
Female37.0%
Male63.0%
Average age40.5
Estimated audience size1,154,650
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Polo shirt audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Polo shirt audience comes from Germany.

Worldwide audience distribution share by country for Polo shirt
CountryShare
Japan10.4%
United States9.3%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polo shirt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Polo shirt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.09×
02Nordrhein-Westfalen~300K1.07×
03Niedersachsen~100K1.06×
04Hessen~90K1.06×
05Bayern~200K1.02×
06Baden-Württemberg~200K1.02×
07Schleswig-Holstein~40K1.02×
08Rheinland-Pfalz~60K1.01×
09Bremen~10K1.00×
10Brandenburg~30K0.98×
11Thüringen~30K0.98×
12Sachsen~50K0.97×
13Berlin~50K0.97×
14Mecklenburg-Vorpommern~20K0.95×
15Saarland~10K0.94×
16Sachsen-Anhalt~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Polo shirt, Germany
0.91×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polo shirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polo shirt audience
#·InterestCategoryAffinity×
01MixaBeauty & Wellness32.26×
02Lepa BrenaFashion & Accessoires25.45×
03Red Star BelgradeSports25.16×
04Radio Television of SerbiaMusic & Radio24.80×
05Woven fabricHome & Garden21.84×
06Ethiopia national football teamSports18.59×
07Serbia national football teamSports14.80×
08Bosnia and Herzegovina national football teamSports14.75×
09Flip-flopsFashion & Accessoires13.62×
10BelgradeTravel & Leisure10.69×
11Kanal DMovies & TV10.29×
12Polar fleeceFashion & Accessoires10.27×
13Serbian languagePolitics & Society9.38×
14Bosnia and HerzegovinaTravel & Leisure8.70×
15Apple StoreShopping6.30×
16BodrumTravel & Leisure5.91×
17RefurbedTechnology & Electronics4.05×
18HermèsFashion & Accessoires2.65×
19GermanyTravel & Leisure1.66×
20Consumer electronicsTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polo shirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polo shirt audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
Design AffinityPREMIUM1.72×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polo shirt audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.89×
Community OrientationOPEN0.97×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polo shirt have in Germany?

Polo shirt has an estimated audience of 1,154,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Polo shirt fans?

37.0% of Polo shirt fans are female, 63.0% are male, with an average age of 40.5 years.

03

Which brands do Polo shirt fans like most?

Polo shirt fans show strongest brand affinity for Red Star Belgrade (25.16×), Flip-flops (13.62×), and Serbia national football team (14.8×) over the country average.

04

Where do Polo shirt fans live in Germany?

Polo shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Polo shirt fans also like?

Beyond Polo shirt itself, the audience over-indexes on Flip-flops (13.62×), Serbia national football team (14.8×), Woven fabric (21.84×), and Ethiopia national football team (18.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Polo shirt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Polo shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →