Polo shirt Audience in Germany
Polo shirt has an estimated audience of 1,154,650 people in Germany. 37.0% are female, 63.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red Star Belgrade, Flip-flops, Serbia national football team, Woven fabric, Ethiopia national football team.
The average Polo shirt fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red Star Belgrade, Flip-flops, Serbia national football team, with strongest over-indexing on Red Star Belgrade (25.16× the country average). Demographically, the Polo shirt audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Polo shirt fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 40.5 |
| Estimated audience size | 1,154,650 |
Audience persona
The typical Polo shirt fan in Germany is more male, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Red Star Belgrade.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 278,554 | 1.1× |
| Bayern | 198,067 | 1.07× |
| Baden-Württemberg | 167,879 | 1.07× |
| Niedersachsen | 122,478 | 1.09× |
| Hessen | 93,557 | 1.06× |
| Rheinland-Pfalz | 57,922 | 1× |
| Sachsen | 54,984 | 0.97× |
| Berlin | 52,457 | 1.02× |
| Schleswig-Holstein | 42,042 | 1.01× |
| Brandenburg | 36,238 | 1.01× |
| Hamburg | 28,921 | 1.11× |
| Thüringen | 27,612 | 0.94× |
| Sachsen-Anhalt | 25,612 | 0.86× |
| Mecklenburg-Vorpommern | 19,282 | 0.87× |
| Saarland | 12,841 | 0.91× |
| Bremen | 9,092 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Star Belgrade | 25.16× | Sports |
| Flip-flops | 13.62× | Fashion & Accessoires |
| Serbia national football team | 14.8× | Sports |
| Woven fabric | 21.84× | Home & Garden |
| Ethiopia national football team | 18.59× | Sports |
| Belgrade | 10.69× | Travel & Leisure |
| Kanal D | 10.29× | Movies & TV |
| Bosnia and Herzegovina national football team | 14.75× | Sports |
| Polar fleece | 10.27× | Fashion & Accessoires |
| Radio Television of Serbia | 24.8× | Music & Radio |
| Mixa | 32.26× | Beauty & Wellness |
| Serbian language | 9.38× | Politics & Society |
| Refurbed | 4.05× | Technology & Electronics |
| Bodrum | 5.91× | Travel & Leisure |
| Bosnia and Herzegovina | 8.7× | Travel & Leisure |
| Germany | 1.66× | Travel & Leisure |
| Consumer electronics | 1.62× | Technology & Electronics |
| Hermès | 2.65× | Fashion & Accessoires |
| Lepa Brena | 25.45× | Fashion & Accessoires |
| Apple Store | 6.3× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Luxury Orientation | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.41 |
| Creativity | OPEN | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.5% |
| United States | 9.4% |
| India | 8.8% |
See Polo shirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Polo shirt have in Germany?
Polo shirt has an estimated audience of 1,154,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polo shirt fans?
37.0% of Polo shirt fans are female, 63.0% are male, with an average age of 40.5 years.
Which brands do Polo shirt fans like most?
Polo shirt fans show strongest brand affinity for Red Star Belgrade (25.16×), Flip-flops (13.62×), and Serbia national football team (14.8×) over the country average.
Where do Polo shirt fans live in Germany?
Polo shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 278,554), Bayern (reach 198,067), and Baden-Württemberg (reach 167,879). These three regions account for the largest share of the active audience.
What other brands do Polo shirt fans also like?
Beyond Polo shirt itself, the audience over-indexes on Flip-flops (13.62×), Serbia national football team (14.8×), Woven fabric (21.84×), and Ethiopia national football team (18.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polo shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.