Woven fabric Audience in Germany
Woven fabric has an estimated audience of 407,705 people in Germany. 74.6% are female, 25.4% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sewing machine, Hugh Grant, State school, Sewing, Harrison Ford.
The average Woven fabric fan in Germany is 42.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sewing machine, Hugh Grant, State school, with strongest over-indexing on Sewing machine (15.28× the country average). Demographically, the Woven fabric audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Woven fabric fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.5 |
| Estimated audience size | 407,705 |
Audience persona
The typical Woven fabric fan in Germany is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,464 | 1.06× |
| Nordrhein-Westfalen | 64,294 | 0.72× |
| Baden-Württemberg | 43,919 | 0.79× |
| Hessen | 39,501 | 1.27× |
| Berlin | 25,053 | 1.37× |
| Niedersachsen | 20,802 | 0.53× |
| Rheinland-Pfalz | 12,109 | 0.59× |
| Thüringen | 9,774 | 0.94× |
| Brandenburg | 9,531 | 0.75× |
| Sachsen-Anhalt | 9,492 | 0.9× |
| Sachsen | 9,219 | 0.46× |
| Schleswig-Holstein | 9,074 | 0.62× |
| Hamburg | 8,530 | 0.93× |
| Mecklenburg-Vorpommern | 8,349 | 1.07× |
| Saarland | 8,299 | 1.66× |
| Bremen | 8,145 | 2.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing machine | 15.28× | Home & Garden |
| Hugh Grant | 20× | Movies & TV |
| State school | 30× | Kids & Family |
| Sewing | 5.96× | Home & Garden |
| Harrison Ford | 13.4× | Movies & TV |
| James Marsden | 20× | Movies & TV |
| Molecular biology | 13.86× | Health |
| Picture book | 5.06× | Literature |
| Do it yourself (DIY) | 2.61× | Home & Garden |
| Cervical vertebrae | 23.65× | Health |
| Gated community | 6.62× | Home & Garden |
| Pillow | 4.48× | Home & Garden |
| Michael Shannon | 15.94× | Movies & TV |
| Knitting | 3.16× | Home & Garden |
| Pets | 1.6× | Pets & Animals |
| Window blind | 5.59× | Home & Garden |
| Saturn (store) | 2.75× | Shopping |
| Quilting | 6.17× | Home & Garden |
| Spiegel Online | 1.74× | News |
| Scooby-Doo | 3.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.8 |
| DIY Mentality | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.45 |
| Sports Activity | POWER | 1.41 |
| Sustainability | BALANCE | 1.31 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 8.3% |
| United Kingdom | 7.6% |
See Woven fabric audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Woven fabric have in Germany?
Woven fabric has an estimated audience of 407,705 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Woven fabric fans?
74.6% of Woven fabric fans are female, 25.4% are male, with an average age of 42.5 years.
Which brands do Woven fabric fans like most?
Woven fabric fans show strongest brand affinity for Sewing machine (15.28×), Hugh Grant (20×), and State school (30×) over the country average.
Where do Woven fabric fans live in Germany?
Woven fabric fans in Germany are most concentrated in Bayern (reach 69,464), Nordrhein-Westfalen (reach 64,294), and Baden-Württemberg (reach 43,919). These three regions account for the largest share of the active audience.
What other brands do Woven fabric fans also like?
Beyond Woven fabric itself, the audience over-indexes on Hugh Grant (20×), State school (30×), Sewing (5.96×), and Harrison Ford (13.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woven fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.