Rascasse Audience Intelligence

Woven fabric Audience in Germany

A data profile of the people who buy, follow and care about Woven fabric in Germany — modelled from more than twelve digital signal sources. Woven fabric has an estimated audience of 407,705 people in Germany.

#5225among Topic in Germany#719in Home & Garden

The average Woven fabric fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing machine, Polo shirt, Sewing, with strongest over-indexing on Sewing machine (21.95× the country average).

Demographically, the Woven fabric audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Woven fabric fan in Germany is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woven fabric profile in Germany.

Audience size
408K
in Germany
Gender
74.6%♀
25.4% male
Age
42.5
average years
Country rank
#13810
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woven fabric fans

74.6% are female, 25.4% are male, average age 42.5.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Woven fabric audience in Germany
MetricValue
Female74.6%
Male25.4%
Average age42.5
Estimated audience size407,705
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Woven fabric audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3925%
40-4930%
50+20%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Woven fabric audience comes from Germany.

Worldwide audience distribution share by country for Woven fabric
CountryShare
United States22.0%
Germany8.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woven fabric audience in Germany is strongest.

Fig. 05

Top regions by affinity

Woven fabric fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.17×
02Berlin~20K1.05×
03Saarland~5K1.05×
04Hessen~30K1.02×
05Mecklenburg-Vorpommern~8K1.02×
06Sachsen-Anhalt~10K1.00×
07Thüringen~10K1.00×
08Brandenburg~10K0.98×
09Hamburg~9K0.97×
10Bayern~60K0.96×
11Schleswig-Holstein~10K0.96×
12Baden-Württemberg~50K0.95×
13Rheinland-Pfalz~20K0.95×
14Sachsen~20K0.94×
15Niedersachsen~40K0.90×
16Nordrhein-Westfalen~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Woven fabric, Germany
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woven fabric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woven fabric audience
#·InterestCategoryAffinity×
01Sewing machineHome & Garden21.95×
02Polo shirtFashion & Accessoires21.84×
03Cervical vertebraeHealth21.00×
04State schoolKids & Family20.23×
05Hugh GrantMovies & TV19.95×
06Gangs of New YorkMovies & TV19.11×
07The DepartedMovies & TV15.98×
08Molecular biologyHealth14.34×
09Harrison FordMovies & TV14.17×
10John WayneMovies & TV12.77×
11Whoopi GoldbergMovies & TV12.74×
12David LynchMovies & TV12.69×
13OrigamiKids & Family12.56×
14BiochemistryBusiness & Career11.93×
15SewingHome & Garden8.30×
16Robert De NiroMovies & TV7.21×
17Picture bookLiterature5.70×
18TK MaxxShopping2.64×
19Do it yourself (DIY)Home & Garden2.40×
20TagesschauMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woven fabric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woven fabric audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.71×
SustainabilityBALANCE1.66×
DIY MentalityTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woven fabric audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
PatriotismCONSERVATISM0.98×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Woven fabric have in Germany?

Woven fabric has an estimated audience of 407,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Woven fabric fans?

74.6% of Woven fabric fans are female, 25.4% are male, with an average age of 42.5 years.

03

Which brands do Woven fabric fans like most?

Woven fabric fans show strongest brand affinity for Sewing machine (21.95×), Polo shirt (21.84×), and Sewing (8.3×) over the country average.

04

Where do Woven fabric fans live in Germany?

Woven fabric fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Woven fabric fans also like?

Beyond Woven fabric itself, the audience over-indexes on Polo shirt (21.84×), Sewing (8.3×), Hugh Grant (19.95×), and Biochemistry (11.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Woven fabric audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Woven fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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