Picture book Audience in Germany
Picture book has an estimated audience of 5,058,848 people in Germany. 77.8% are female, 22.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Children's literature, Pre-kindergarten, Educational toy, Child development, Infant bodysuit.
The average Picture book fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Children's literature, Pre-kindergarten, Educational toy, with strongest over-indexing on Children's literature (9.65× the country average). Demographically, the Picture book audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Picture book fans
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 38.6 |
| Estimated audience size | 5,058,848 |
Audience persona
The typical Picture book fan in Germany is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Children's literature.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,127,375 | 1.02× |
| Bayern | 998,656 | 1.23× |
| Baden-Württemberg | 792,710 | 1.15× |
| Niedersachsen | 504,280 | 1.03× |
| Berlin | 377,564 | 1.67× |
| Hessen | 324,174 | 0.84× |
| Sachsen | 272,702 | 1.1× |
| Rheinland-Pfalz | 220,279 | 0.87× |
| Hamburg | 158,531 | 1.39× |
| Schleswig-Holstein | 150,158 | 0.83× |
| Brandenburg | 136,564 | 0.87× |
| Thüringen | 88,816 | 0.69× |
| Sachsen-Anhalt | 88,607 | 0.68× |
| Mecklenburg-Vorpommern | 65,828 | 0.68× |
| Bremen | 58,458 | 1.35× |
| Saarland | 38,442 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Children's literature | 9.65× | Literature |
| Pre-kindergarten | 7.86× | Kids & Family |
| Educational toy | 10.09× | Kids & Family |
| Child development | 5.15× | Business & Career |
| Infant bodysuit | 6.62× | Kids & Family |
| Day care | 5.82× | Health |
| Parental leave | 6.41× | Kids & Family |
| Montessori education | 8.87× | Business & Career |
| Pedagogy | 5.33× | Kids & Family |
| Diaper bag | 6.7× | Kids & Family |
| Baby powder | 6.56× | Kids & Family |
| Infant clothing | 4.81× | Kids & Family |
| Primary education | 4.48× | Kids & Family |
| Children's music | 10.7× | Music & Radio |
| Ernsting's family | 4.3× | Shopping |
| Christian Ulmen | 4.44× | Movies & TV |
| Early childhood | 7.29× | Kids & Family |
| Baby food | 3.86× | Kids & Family |
| Child safety seat | 5.67× | Kids & Family |
| PAW Patrol | 6.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Creativity | OPEN | 1.81 |
| Family Orientation | CONSERVATISM | 1.71 |
| Design Affinity | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.6 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 41.9% |
| Germany | 11.3% |
| United States | 7.7% |
See Picture book audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Picture book have in Germany?
Picture book has an estimated audience of 5,058,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Picture book fans?
77.8% of Picture book fans are female, 22.2% are male, with an average age of 38.6 years.
Which brands do Picture book fans like most?
Picture book fans show strongest brand affinity for Children's literature (9.65×), Pre-kindergarten (7.86×), and Educational toy (10.09×) over the country average.
Where do Picture book fans live in Germany?
Picture book fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,127,375), Bayern (reach 998,656), and Baden-Württemberg (reach 792,710). These three regions account for the largest share of the active audience.
What other brands do Picture book fans also like?
Beyond Picture book itself, the audience over-indexes on Pre-kindergarten (7.86×), Educational toy (10.09×), Child development (5.15×), and Infant bodysuit (6.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Picture book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.