Rascasse Audience Intelligence

Picture book Audience in United States

A data profile of the people who buy, follow and care about Picture book in United States — modelled from more than twelve digital signal sources. Picture book has an estimated audience of 3,468,682 people in United States.

#4693among Topic in United States#152in Literature

The average Picture book fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Oregon, Texas.

Top brand affinities include Google Docs, Educational toy, Google Drive, with strongest over-indexing on Google Docs (9.08× the country average).

Demographically, the Picture book audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Picture book fan in United States is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Google Docs.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picture book profile in United States.

Audience size
3.5M
in United States
Gender
74.1%♀
25.9% male
Age
38.7
average years
Country rank
#9105
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picture book fans

74.1% are female, 25.9% are male, average age 38.7.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Picture book audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.7
Estimated audience size3,468,682
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Picture book audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4917%
50+21%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Picture book audience comes from United States.

Worldwide audience distribution share by country for Picture book
CountryShare
Japan41.9%
Germany11.3%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picture book audience in United States is strongest.

Fig. 05

Top regions by affinity

Picture book fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K6.76×
02Utah~40K1.31×
03Nebraska~20K1.08×
04North Dakota~8K1.06×
05Iowa~30K1.05×
06Washington~70K1.03×
07Kansas~30K1.03×
08Missouri~60K1.00×
09Idaho~20K1.00×
10Maine~10K0.99×
11Wisconsin~50K0.98×
12Minnesota~50K0.98×
13Kentucky~40K0.98×
14Michigan~90K0.97×
15South Dakota~8K0.97×
16Oklahoma~40K0.96×
17Mississippi~30K0.96×
18Massachusetts~70K0.95×
19Indiana~60K0.95×
20Alabama~50K0.95×
21Arkansas~30K0.95×
22Alaska~7K0.95×
23South Carolina~50K0.94×
24Louisiana~40K0.94×
25Hawaii~10K0.94×
26Vermont~6K0.94×
27West Virginia~10K0.93×
28Montana~9K0.93×
29Georgia~100K0.91×
30North Carolina~100K0.91×
31Tennessee~60K0.91×
32Connecticut~30K0.91×
33New Hampshire~10K0.91×
34New York~200K0.90×
35Illinois~100K0.90×
36Ohio~100K0.90×
37Rhode Island~10K0.90×
38Pennsylvania~100K0.89×
39Virginia~70K0.86×
40Colorado~50K0.86×
41New Mexico~20K0.86×
42Washington, District of Columbia~9K0.86×
43Texas~200K0.84×
44New Jersey~70K0.84×
45Arizona~60K0.84×
46California~300K0.83×
47Maryland~50K0.83×
48Delaware~8K0.83×
49Nevada~30K0.76×
50Florida~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Picture book, United States
0.73×1.00×6.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picture book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picture book audience
#·InterestCategoryAffinity×
01The Very Hungry CaterpillarLiterature28.83×
02Educational toyKids & Family25.42×
03MaclarenKids & Family15.42×
04Early childhoodKids & Family13.56×
05Child developmentBusiness & Career10.03×
06MothercareKids & Family9.45×
07Child safety seatKids & Family9.22×
08Google DocsInternet & Social Media9.08×
09Children's literatureLiterature9.07×
10Infant bodysuitKids & Family8.97×
11Infant bedHome & Garden8.18×
12Infant clothingKids & Family7.75×
13Baby foodKids & Family7.50×
14Google DriveTechnology & Electronics6.91×
15Pre-kindergartenKids & Family6.72×
16Primary educationKids & Family5.96×
17ToddlerKids & Family4.10×
18Staples Inc.Business & Career3.57×
19Mitch McConnellPolitics & Society2.73×
20Food and drinkFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picture book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picture book audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.86×
CreativityOPEN1.69×
Design AffinityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picture book audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Risk AppetiteTHRILL0.90×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picture book have in United States?

Picture book has an estimated audience of 3,468,682 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Picture book fans?

74.1% of Picture book fans are female, 25.9% are male, with an average age of 38.7 years.

03

Which brands do Picture book fans like most?

Picture book fans show strongest brand affinity for Google Docs (9.08×), Educational toy (25.42×), and Google Drive (6.91×) over the country average.

04

Where do Picture book fans live in United States?

Picture book fans in United States are most concentrated in California (reach ~300K), Oregon (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Picture book fans also like?

Beyond Picture book itself, the audience over-indexes on Educational toy (25.42×), Google Drive (6.91×), Child development (10.03×), and Infant clothing (7.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Picture book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Picture book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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