Picture book Audience in United States

Picture book logo

Picture book has an estimated audience of 3,468,682 people in United States. 74.1% are female, 25.9% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Google Docs, Educational toy, Google Drive, Child development, Infant clothing.

The average Picture book fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Docs, Educational toy, Google Drive, with strongest over-indexing on Google Docs (9.08× the country average). Demographically, the Picture book audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Picture book fans

Demographic split for Picture book audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.7
Estimated audience size3,468,682

Audience persona

The typical Picture book fan in United States is more female, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google Docs.

Top regions in United States

Top regions ranked by reach for Picture book in United States
RegionReachAffinity
California360,9450.95×
Texas267,4590.9×
New York194,1791×
Florida193,6820.82×
Oregon148,7453.74×
Illinois114,5400.99×
Pennsylvania111,7430.96×
Georgia104,6610.98×
North Carolina104,1101×
Ohio102,0060.95×
Michigan94,7111.04×
New Jersey78,9910.9×
Virginia77,5380.92×
Washington76,0511.09×
Tennessee71,1661.02×
Massachusetts70,4241.03×
Indiana64,9091.02×
Arizona64,1350.91×
Missouri58,3201.04×
Maryland53,1270.89×
Wisconsin52,7221.01×
South Carolina52,3331×
Colorado50,0420.92×
Minnesota49,3370.99×
Alabama48,9251.01×
Louisiana45,3291.01×
Utah45,1281.45×
Kentucky43,2510.99×
Oklahoma38,0880.99×
Connecticut32,9830.95×
Iowa30,5871.07×
Kansas29,1941.07×
Mississippi28,1690.99×
Arkansas28,0200.98×
Nevada25,2860.75×
Nebraska18,3661.06×
Idaho17,9961.03×
West Virginia14,4110.89×
New Mexico13,8010.79×
Hawaii13,5800.91×
Maine11,8500.95×
New Hampshire11,7390.86×
Rhode Island8,6000.78×
Washington, District of Columbia8,4250.81×
Montana7,9780.83×
North Dakota7,3931.04×
Delaware6,6510.69×
South Dakota6,6090.82×
Alaska5,2300.7×
Vermont4,6140.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picture book audience
BrandAffinityCategory
Google Docs9.08×Internet & Social Media
Educational toy25.42×Kids & Family
Google Drive6.91×Technology & Electronics
Child development10.03×Business & Career
Infant clothing7.75×Kids & Family
Infant bodysuit8.97×Kids & Family
Baby food7.5×Kids & Family
The Very Hungry Caterpillar28.83×Literature
Children's literature9.07×Literature
Child safety seat9.22×Kids & Family
Mothercare9.45×Kids & Family
Primary education5.96×Kids & Family
Toddler4.1×Kids & Family
Infant bed8.18×Home & Garden
Pre-kindergarten6.72×Kids & Family
Early childhood13.56×Kids & Family
Food and drink1.68×Food & Beverages
Maclaren15.42×Kids & Family
Kindergarten4.72×Kids & Family
Baby powder7.1×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picture book audience
TraitClusterScore
Risk AppetiteTHRILL1.74
Community OrientationOPEN1.49
Price SensitivityPREMIUM1.49
CreativityOPEN1.48
Family OrientationCONSERVATISM1.47
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Picture book
CountryShare
Japan41.9%
Germany11.3%
United States7.7%

See Picture book audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Picture book have in United States?

Picture book has an estimated audience of 3,468,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Picture book fans?

74.1% of Picture book fans are female, 25.9% are male, with an average age of 38.7 years.

Which brands do Picture book fans like most?

Picture book fans show strongest brand affinity for Google Docs (9.08×), Educational toy (25.42×), and Google Drive (6.91×) over the country average.

Where do Picture book fans live in United States?

Picture book fans in United States are most concentrated in California (reach 360,945), Texas (reach 267,459), and New York (reach 194,179). These three regions account for the largest share of the active audience.

What other brands do Picture book fans also like?

Beyond Picture book itself, the audience over-indexes on Educational toy (25.42×), Google Drive (6.91×), Child development (10.03×), and Infant clothing (7.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picture book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.