Rascasse Audience Intelligence

Educational toy Audience in United States

A data profile of the people who buy, follow and care about Educational toy in United States — modelled from more than twelve digital signal sources. Educational toy has an estimated audience of 5,374,533 people in United States.

#3605among Topic in United States#181in Kids & Family

The average Educational toy fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child development, Babywearing, Infant clothing, with strongest over-indexing on Child development (12.23× the country average).

Demographically, the Educational toy audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Educational toy fan in United States is more female, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Educational toy profile in United States.

Audience size
5.4M
in United States
Gender
80.9%♀
19.1% male
Age
36.4
average years
Country rank
#6264
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Educational toy fans

80.9% are female, 19.1% are male, average age 36.4.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Educational toy audience in United States
MetricValue
Female80.9%
Male19.1%
Average age36.4
Estimated audience size5,374,533
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Educational toy audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3922%
40-4915%
50+15%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Educational toy audience comes from United States.

Worldwide audience distribution share by country for Educational toy
CountryShare
Japan18.2%
United States11.1%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Educational toy audience in United States is strongest.

Fig. 05

Top regions by affinity

Educational toy fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K1.65×
02Kansas~50K1.22×
03Pennsylvania~200K1.17×
04Maine~20K1.16×
05Missouri~100K1.14×
06New Jersey~200K1.13×
07Iowa~50K1.13×
08New York~300K1.09×
09Ohio~200K1.08×
10West Virginia~30K1.08×
11Wisconsin~90K1.07×
12Louisiana~70K1.07×
13Connecticut~60K1.06×
14Illinois~200K1.05×
15Tennessee~100K1.05×
16Indiana~100K1.04×
17Rhode Island~20K1.04×
18Alabama~80K1.03×
19New Hampshire~20K1.03×
20Delaware~20K1.03×
21Vermont~10K1.03×
22Massachusetts~100K1.02×
23Mississippi~40K1.02×
24Michigan~100K1.01×
25Kentucky~70K1.00×
26South Dakota~10K1.00×
27Virginia~100K0.99×
28Minnesota~80K0.98×
29Montana~10K0.98×
30North Dakota~10K0.98×
31Alaska~10K0.97×
32Texas~400K0.96×
33Oregon~60K0.96×
34Oklahoma~60K0.96×
35Arkansas~40K0.96×
36Idaho~30K0.95×
37Georgia~200K0.94×
38North Carolina~200K0.94×
39Maryland~90K0.93×
40Utah~40K0.93×
41California~500K0.92×
42South Carolina~70K0.92×
43New Mexico~20K0.92×
44Hawaii~20K0.91×
45Washington~90K0.88×
46Florida~300K0.87×
47Colorado~70K0.87×
48Washington, District of Columbia~10K0.84×
49Nevada~40K0.83×
50Arizona~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Educational toy, United States
0.79×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Educational toy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Educational toy audience
#·InterestCategoryAffinity×
01Masha and the BearMovies & TV29.74×
02Play-DohKids & Family15.95×
03BabywearingKids & Family15.16×
04Child developmentBusiness & Career12.23×
05MothercareKids & Family10.25×
06Infant clothingKids & Family8.47×
07Baby foodKids & Family6.70×
08Pre-kindergartenKids & Family6.67×
09Infant bodysuitKids & Family5.93×
10Diaper bagKids & Family5.37×
11Primary educationKids & Family5.12×
12ToddlerKids & Family3.88×
13InfantKids & Family2.74×
14LearningBusiness & Career2.53×
15Sales promotionShopping2.43×
16GiftShopping2.39×
17ChildKids & Family2.32×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Educational toy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Educational toy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.72×
IndividualismJOY1.69×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Educational toy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Educational toy have in United States?

Educational toy has an estimated audience of 5,374,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Educational toy fans?

80.9% of Educational toy fans are female, 19.1% are male, with an average age of 36.4 years.

03

Which brands do Educational toy fans like most?

Educational toy fans show strongest brand affinity for Child development (12.23×), Babywearing (15.16×), and Infant clothing (8.47×) over the country average.

04

Where do Educational toy fans live in United States?

Educational toy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Educational toy fans also like?

Beyond Educational toy itself, the audience over-indexes on Babywearing (15.16×), Infant clothing (8.47×), Masha and the Bear (29.74×), and Baby food (6.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Educational toy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Educational toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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