Educational toy Audience in United States

Educational toy logo

Educational toy has an estimated audience of 5,374,533 people in United States. 80.9% are female, 19.1% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Child development, Babywearing, Infant clothing, Baby food, Masha and the Bear.

The average Educational toy fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Child development, Babywearing, Infant clothing, with strongest over-indexing on Child development (12.23× the country average). Demographically, the Educational toy audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Educational toy fans

Demographic split for Educational toy audience in United States
MetricValue
Female80.9%
Male19.1%
Average age36.4
Estimated audience size5,374,533

Audience persona

The typical Educational toy fan in United States is more female, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Educational toy in United States
RegionReachAffinity
California587,6380.99×
Texas494,9941.07×
New York354,3451.18×
Florida344,0140.95×
Pennsylvania222,0081.23×
Illinois203,0321.13×
Ohio191,4301.16×
New Jersey170,0541.24×
Georgia169,7261.03×
North Carolina154,3150.95×
Michigan149,1231.06×
Virginia145,7871.11×
Tennessee123,7821.15×
Massachusetts111,7471.06×
Indiana102,5161.04×
Missouri97,2481.12×
Washington96,1130.89×
Wisconsin92,4651.14×
Maryland89,6450.97×
Louisiana82,2811.19×
Alabama79,7821.06×
Arizona78,2860.71×
South Carolina74,1690.92×
Kentucky73,4741.09×
Minnesota73,3190.95×
Colorado71,3030.84×
Oregon61,7771×
Connecticut59,7151.11×
Oklahoma58,8650.99×
Iowa49,8451.13×
Mississippi47,9231.08×
Kansas44,1031.04×
Utah43,9140.91×
Arkansas43,5530.98×
Nevada41,4740.8×
West Virginia30,4681.22×
Nebraska28,9861.08×
Idaho25,6160.95×
New Mexico22,9940.85×
New Hampshire20,6080.97×
Maine19,8881.03×
Rhode Island18,0911.06×
Hawaii18,0520.78×
Delaware15,8771.07×
Montana13,0550.88×
South Dakota10,9330.88×
Washington, District of Columbia9,3580.58×
North Dakota9,1240.83×
Alaska8,6220.75×
Vermont8,1850.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Educational toy audience
BrandAffinityCategory
Child development12.23×Business & Career
Babywearing15.16×Kids & Family
Infant clothing8.47×Kids & Family
Baby food6.7×Kids & Family
Masha and the Bear29.74×Movies & TV
Mothercare10.25×Kids & Family
Diaper bag5.37×Kids & Family
Pre-kindergarten6.67×Kids & Family
Child2.32×Kids & Family
Infant2.74×Kids & Family
Toddler3.88×Kids & Family
Infant bodysuit5.93×Kids & Family
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Learning2.53×Business & Career
Sales promotion2.43×Shopping
Primary education5.12×Kids & Family
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Play-Doh15.95×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Educational toy audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Design AffinityPREMIUM1.46
Price SensitivityPREMIUM1.43
CreativityOPEN1.42
DIY MentalityTHRILL1.32
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Educational toy
CountryShare
Japan18.2%
United States11.1%
Brazil8.4%

See Educational toy audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Educational toy have in United States?

Educational toy has an estimated audience of 5,374,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Educational toy fans?

80.9% of Educational toy fans are female, 19.1% are male, with an average age of 36.4 years.

Which brands do Educational toy fans like most?

Educational toy fans show strongest brand affinity for Child development (12.23×), Babywearing (15.16×), and Infant clothing (8.47×) over the country average.

Where do Educational toy fans live in United States?

Educational toy fans in United States are most concentrated in California (reach 587,638), Texas (reach 494,994), and New York (reach 354,345). These three regions account for the largest share of the active audience.

What other brands do Educational toy fans also like?

Beyond Educational toy itself, the audience over-indexes on Babywearing (15.16×), Infant clothing (8.47×), Baby food (6.7×), and Masha and the Bear (29.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Educational toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.