Pre-kindergarten Audience in United States
Pre-kindergarten has an estimated audience of 13,124,315 people in United States. 78.6% are female, 21.4% are male, average age 37.7. Top brand affinities: Goop, Governor of Michigan, Historic site, Fairy godmother, headspace.
Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (11.21× the country average). Demographically, the Pre-kindergarten audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Pre-kindergarten fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.7 |
| Estimated audience size | 13,124,315 |
Audience persona
The typical Pre-kindergarten fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.21× | Internet & Social Media |
| Governor of Michigan | 14.96× | Politics & Society |
| Historic site | 8.4× | Arts & Culture |
| Fairy godmother | 12.89× | Literature |
| headspace | 14.01× | Health |
| Hardik Pandya | 21.48× | Sports |
| Vocal harmony | 5.99× | Music & Radio |
| Cherish (group) | 13.32× | Music & Radio |
| Wok | 7.65× | Food & Beverages |
| Grace Slick | 9.66× | Music & Radio |
| Hibachi | 8.55× | Food & Beverages |
| Grinch | 4.32× | Movies & TV |
| Kikar HaShabbat | 16.39× | News |
| Google Home | 6.45× | Technology & Electronics |
| Mathcore | 7.39× | Music & Radio |
| Guitarist (magazine) | 10.24× | Music & Radio |
| Hipster | 8.41× | Politics & Society |
| El Paso County, Colorado | 10.82× | Travel & Leisure |
| Staycation | 2.75× | Home & Garden |
| TV Fanatic | 8.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Creativity | OPEN | 1.2 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 13.3% |
| Germany | 8.6% |
See Pre-kindergarten audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
- Preschool (9,531,213)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pre-kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.