Rascasse Audience Intelligence

Pre-kindergarten Audience in United States

A data profile of the people who buy, follow and care about Pre-kindergarten in United States — modelled from more than twelve digital signal sources. Pre-kindergarten has an estimated audience of 13,124,315 people in United States.

#3among Education in United States#70among Touchpoint in United States#82in Kids & Family

The average Pre-kindergarten fan in United States is 37.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (13.68× the country average).

Demographically, the Pre-kindergarten audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pre-kindergarten fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pre-kindergarten profile in United States.

Audience size
13.1M
in United States
Gender
78.6%♀
21.4% male
Age
37.7
average years
Country rank
#2708
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pre-kindergarten fans

78.6% are female, 21.4% are male, average age 37.7.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Pre-kindergarten audience in United States
MetricValue
Female78.6%
Male21.4%
Average age37.7
Estimated audience size13,124,315
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Pre-kindergarten audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3923%
40-4918%
50+16%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Pre-kindergarten audience comes from United States.

Worldwide audience distribution share by country for Pre-kindergarten
CountryShare
United States22.0%
Japan13.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pre-kindergarten audience in United States is strongest.

Fig. 05

Top regions by affinity

Pre-kindergarten fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K2.71×
02Georgia~800K1.94×
03Texas~2M1.64×
04North Carolina~600K1.63×
05Alabama~300K1.53×
06Louisiana~300K1.50×
07New York~1M1.48×
08Maryland~300K1.43×
09New Mexico~90K1.39×
10Arkansas~100K1.29×
11Tennessee~300K1.27×
12Mississippi~100K1.27×
13Nevada~200K1.26×
14Oklahoma~200K1.24×
15Pennsylvania~500K1.12×
16Florida~1M1.08×
17New Jersey~400K1.08×
18Virginia~300K1.05×
19Delaware~40K1.04×
20Connecticut~100K1.03×
21Illinois~400K0.99×
22Kansas~100K0.99×
23West Virginia~60K0.99×
24Rhode Island~40K0.97×
25Washington, District of Columbia~40K0.93×
26South Carolina~200K0.92×
27Hawaii~50K0.92×
28Maine~40K0.92×
29Alaska~30K0.92×
30Indiana~200K0.91×
31Wisconsin~200K0.89×
32Vermont~20K0.88×
33North Dakota~20K0.87×
34Arizona~200K0.86×
35South Dakota~30K0.85×
36Missouri~200K0.83×
37Montana~30K0.83×
38Nebraska~50K0.81×
39Massachusetts~200K0.80×
40Idaho~50K0.79×
41New Hampshire~40K0.79×
42Kentucky~100K0.78×
43Washington~200K0.76×
44Colorado~200K0.75×
45Ohio~300K0.71×
46Michigan~200K0.69×
47Iowa~70K0.69×
48Utah~80K0.68×
49Oregon~100K0.65×
50California~900K0.63×
Fig. 06

Affinity by region

Affinity by region — Pre-kindergarten, United States
0.63×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pre-kindergarten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pre-kindergarten audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career13.68×
02MothercareKids & Family10.69×
03Parental leaveKids & Family8.87×
04My Little PonyKids & Family8.39×
05Baby foodKids & Family7.44×
06Early childhood educationBusiness & Career6.90×
07Educational toyKids & Family6.67×
08KindergartenKids & Family6.07×
09Private schoolKids & Family5.54×
10PreschoolKids & Family5.34×
11Primary schoolKids & Family5.14×
12Distance educationBusiness & Career3.29×
13Child careKids & Family3.17×
14Children's clothingFashion & Accessoires2.81×
15MetaphysicsBusiness & Career2.73×
16KitchenwareHome & Garden2.46×
17Discount storesShopping2.15×
18IKEAHome & Garden2.01×
19Planet FitnessSports1.82×
20Hobby LobbyHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pre-kindergarten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pre-kindergarten audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Community OrientationOPEN1.73×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pre-kindergarten audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
TraditionCONSERVATISM0.87×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pre-kindergarten have in United States?

Pre-kindergarten has an estimated audience of 13,124,315 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Pre-kindergarten fans?

78.6% of Pre-kindergarten fans are female, 21.4% are male, with an average age of 37.7 years.

03

Which brands do Pre-kindergarten fans like most?

Pre-kindergarten fans show strongest brand affinity for Child development (13.68×), Baby food (7.44×), and Mothercare (10.69×) over the country average.

04

Where do Pre-kindergarten fans live in United States?

Pre-kindergarten fans in United States are most concentrated in Texas (reach ~2M), New York (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pre-kindergarten fans also like?

Beyond Pre-kindergarten itself, the audience over-indexes on Baby food (7.44×), Mothercare (10.69×), Kindergarten (6.07×), and Parental leave (8.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Pre-kindergarten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pre-kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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