Pre-kindergarten Audience in United States
Pre-kindergarten has an estimated audience of 13,124,315 people in United States. 78.6% are female, 21.4% are male, average age 37.7. Top brand affinities: Google Maps, Capital One, Khan Academy, Indeed.com, Autism Awareness.
Top brand affinities include Google Maps, Capital One, Khan Academy, with strongest over-indexing on Google Maps (12.17× the country average). Demographically, the Pre-kindergarten audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Pre-kindergarten fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.7 |
| Estimated audience size | 13,124,315 |
Audience persona
The typical Pre-kindergarten fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 12.17× | Internet & Social Media |
| Capital One | 11.67× | Business & Career |
| Khan Academy | 23.75× | Business & Career |
| Indeed.com | 10.43× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Circle K | 13.65× | Shopping |
| Google News | 11.46× | News |
| Child development | 14.79× | Business & Career |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Diabetes mellitus awareness | 12.48× | Health |
| AccuWeather | 10.7× | Home & Garden |
| Enterprise Rent-A-Car | 9.97× | Cars & Mobility |
| ICloud | 14.05× | Technology & Electronics |
| Microblogging | 12.67× | Technology & Electronics |
| Diane Keaton | 8.56× | Movies & TV |
| CarGurus | 8.04× | Cars & Mobility |
| Singer-songwriter | 5.51× | Music & Radio |
| DeviantArt | 9.55× | Internet & Social Media |
| Mandy Moore | 20.78× | Music & Radio |
| Mothercare | 15.19× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Creativity | OPEN | 1.2 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 13.3% |
| Germany | 8.6% |
See Pre-kindergarten audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
- Preschool (9,531,213)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pre-kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.