Rascasse Audience Intelligence

Private school Audience in United States

A data profile of the people who buy, follow and care about Private school in United States — modelled from more than twelve digital signal sources. Private school has an estimated audience of 8,123,198 people in United States.

#8among Education in United States#107among Touchpoint in United States#131in Kids & Family

The average Private school fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Nancy Mace, Pre-kindergarten, with strongest over-indexing on Food and drink (1.61× the country average).

Demographically, the Private school audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private school fan in United States is more female, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Food and drink.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private school profile in United States.

Audience size
8.1M
in United States
Gender
66.0%♀
34.0% male
Age
39.9
average years
Country rank
#4376
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private school fans

66.0% are female, 34.0% are male, average age 39.9.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Private school audience in United States
MetricValue
Female66.0%
Male34.0%
Average age39.9
Estimated audience size8,123,198
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Private school audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Private school audience comes from United States.

Worldwide audience distribution share by country for Private school
CountryShare
United States11.3%
Japan10.7%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private school audience in United States is strongest.

Fig. 05

Top regions by affinity

Private school fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K2.07×
02Virginia~300K1.70×
03Wyoming~20K1.63×
04Maryland~200K1.58×
05Florida~900K1.55×
06Oregon~100K1.51×
07Kansas~100K1.51×
08Texas~1M1.47×
09Georgia~300K1.36×
10Washington, District of Columbia~30K1.29×
11Washington~200K1.28×
12California~1M1.18×
13New York~500K1.16×
14North Carolina~300K1.16×
15New Jersey~200K1.14×
16Massachusetts~200K1.12×
17New Hampshire~40K1.12×
18Hawaii~40K1.11×
19Tennessee~200K1.09×
20Connecticut~90K1.08×
21Mississippi~70K1.06×
22South Carolina~100K1.04×
23Louisiana~100K1.00×
24Oklahoma~90K0.99×
25Alabama~100K0.98×
26Idaho~40K0.97×
27Delaware~20K0.95×
28Nevada~70K0.91×
29Missouri~100K0.89×
30Colorado~100K0.89×
31Vermont~10K0.87×
32Ohio~200K0.86×
33Minnesota~100K0.86×
34Rhode Island~20K0.86×
35Pennsylvania~200K0.83×
36Kentucky~80K0.83×
37Arkansas~50K0.81×
38Illinois~200K0.80×
39Nebraska~30K0.80×
40West Virginia~30K0.79×
41Utah~60K0.78×
42Arizona~100K0.77×
43Iowa~50K0.77×
44New Mexico~30K0.77×
45Maine~20K0.77×
46Montana~20K0.77×
47Indiana~100K0.73×
48South Dakota~10K0.68×
49Wisconsin~80K0.66×
50Michigan~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Private school, United States
0.63×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private school audience
#·InterestCategoryAffinity×
01Homeschooling in the United StatesPolitics & Society6.28×
02Pre-kindergartenKids & Family5.54×
03Primary educationKids & Family4.28×
04KindergartenKids & Family3.54×
05Nancy MacePolitics & Society3.52×
06LabCorpHealth3.45×
07Google NewsNews2.66×
08Google DriveTechnology & Electronics2.49×
09Google DocsInternet & Social Media2.18×
10Concurrent Versions SystemTechnology & Electronics1.99×
11Lindsey GrahamPolitics & Society1.91×
12Hobby LobbyHome & Garden1.79×
13Kohl'sShopping1.78×
14Mitch McConnellPolitics & Society1.76×
15Food and drinkFood & Beverages1.61×
16U.S. stateTravel & Leisure1.57×
17KitchenHome & Garden1.53×
18Personal financeBusiness & Career1.52×
19PinterestInternet & Social Media1.51×
20FoodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private school audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.89×
Family OrientationCONSERVATISM1.84×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private school audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
ExtroversionTHRILL1.01×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private school have in United States?

Private school has an estimated audience of 8,123,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Private school fans?

66.0% of Private school fans are female, 34.0% are male, with an average age of 39.9 years.

03

Which brands do Private school fans like most?

Private school fans show strongest brand affinity for Food and drink (1.61×), Nancy Mace (3.52×), and Pre-kindergarten (5.54×) over the country average.

04

Where do Private school fans live in United States?

Private school fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Private school fans also like?

Beyond Private school itself, the audience over-indexes on Nancy Mace (3.52×), Pre-kindergarten (5.54×), Food (1.5×), and Google Drive (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Private school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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