A data profile of the people who buy, follow and care about Private school in Brazil — modelled from more than twelve digital signal sources. Private school has an estimated audience of 5,455,682 people in Brazil.
The average Private school fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Middle school, Primary education, Educational toy, with strongest over-indexing on Middle school (8.78× the country average).
Demographically, the Private school audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Private school fan in Brazil is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Middle school.
The key figures that characterise the Private school profile in Brazil.
69.5% are female, 30.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 38.9 |
| Estimated audience size | 5,455,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Private school audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 10.7% |
| Brazil | 7.6% |
Where the Private school audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.18× | |
| 02 | Sergipe | ~70K | 1.16× | |
| 03 | Roraima | ~20K | 1.11× | |
| 04 | Acre | ~20K | 1.08× | |
| 05 | Rondônia | ~50K | 1.04× | |
| 06 | Tocantins | ~40K | 1.01× | |
| 07 | Paraíba | ~100K | 0.99× | |
| 08 | Rio Grande do Norte | ~90K | 0.99× | |
| 09 | Alagoas | ~80K | 0.98× | |
| 10 | Piauí | ~70K | 0.98× | |
| 11 | Pernambuco | ~200K | 0.97× | |
| 12 | Espírito Santo | ~100K | 0.97× | |
| 13 | Amazonas | ~90K | 0.97× | |
| 14 | Mato Grosso do Sul | ~80K | 0.96× | |
| 15 | Pará | ~200K | 0.95× | |
| 16 | Maranhão | ~100K | 0.95× | |
| 17 | Mato Grosso | ~100K | 0.95× | |
| 18 | Federal District | ~80K | 0.93× | |
| 19 | Ceará | ~200K | 0.92× | |
| 20 | Minas Gerais | ~500K | 0.90× | |
| 21 | Goiás | ~200K | 0.90× | |
| 22 | Rio de Janeiro | ~400K | 0.88× | |
| 23 | Santa Catarina | ~200K | 0.88× | |
| 24 | Bahia | ~300K | 0.86× | |
| 25 | Rio Grande do Sul | ~300K | 0.86× | |
| 26 | São Paulo | ~1M | 0.84× | |
| 27 | Paraná | ~300K | 0.84× |
The strongest cross-interests of the Private school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pre-school playgroup | Kids & Family | 15.55× | ||
| 02 | Cloth diaper | Kids & Family | 11.70× | ||
| 03 | Montessori education | Business & Career | 10.85× | ||
| 04 | Diaper bag | Kids & Family | 10.01× | ||
| 05 | Educational toy | Kids & Family | 9.64× | ||
| 06 | Pre-kindergarten | Kids & Family | 8.86× | ||
| 07 | Middle school | Business & Career | 8.78× | ||
| 08 | Babywearing | Kids & Family | 8.70× | ||
| 09 | Primary education | Kids & Family | 7.11× | ||
| 10 | Toy store | Kids & Family | 5.58× | ||
| 11 | Kindergarten | Kids & Family | 4.63× | ||
| 12 | Teacher education | Business & Career | 4.42× | ||
| 13 | Child development | Business & Career | 4.05× | ||
| 14 | Pedagogy | Kids & Family | 3.08× | ||
| 15 | Galinha Pintadinha | Movies & TV | 2.96× | ||
| 16 | American English | Business & Career | 2.78× | ||
| 17 | Child care | Kids & Family | 2.68× | ||
| 18 | Developmental psychology | Health | 2.54× | ||
| 19 | Parent | Kids & Family | 1.94× | ||
| 20 | Barbie | Movies & TV | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Creativity | OPEN | 1.25× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× |
Private school has an estimated audience of 5,455,682 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.5% of Private school fans are female, 30.5% are male, with an average age of 38.9 years.
Private school fans show strongest brand affinity for Middle school (8.78×), Primary education (7.11×), and Educational toy (9.64×) over the country average.
Private school fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Private school itself, the audience over-indexes on Primary education (7.11×), Educational toy (9.64×), Child development (4.05×), and Diaper bag (10.01×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Private school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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