A data profile of the people who buy, follow and care about Primary education in Brazil — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 7,913,630 people in Brazil.
Primary education has an estimated audience of 7,913,630 people in Brazil. 71.8% are female, 28.2% are male, average age 38.0. Top brand affinities: Private school, Instagram, Shopping malls, Medicine, Furniture.
Top brand affinities include Private school, Instagram, Shopping malls, with strongest over-indexing on Private school (7.11× the country average).
Demographically, the Primary education audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Primary education fan in Brazil is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Private school.
The key figures that characterise the Primary education profile in Brazil.
71.8% are female, 28.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 38.0 |
| Estimated audience size | 7,913,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Primary education audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Primary education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private school | Kids & Family | 7.11× | ||
| 02 | Lego | Kids & Family | 3.72× | ||
| 03 | Child care | Kids & Family | 2.63× | ||
| 04 | Hip hop music | Music & Radio | 1.91× | ||
| 05 | mulheres | Movies & TV | 1.87× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 07 | Discount stores | Shopping | 1.82× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 09 | Home improvement | Home & Garden | 1.79× | ||
| 10 | College | Business & Career | 1.78× | ||
| 11 | Furniture | Home & Garden | 1.77× | ||
| 12 | Shopping malls | Shopping | 1.76× | ||
| 13 | Medicine | Business & Career | 1.74× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Personal care | Health | 1.67× | ||
| 16 | Fragrances | Beauty & Wellness | 1.64× | ||
| 17 | Rock music | Music & Radio | 1.56× | ||
| 18 | Pop music | Music & Radio | 1.55× | ||
| 19 | Country music | Music & Radio | 1.54× | ||
| 20 | Entrepreneurship | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Indulgence | JOY | 1.66× | |
| Sustainability | BALANCE | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.83× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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