A data profile of the people who buy, follow and care about Primary education in Spain — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 3,955,081 people in Spain.
Primary education has an estimated audience of 3,955,081 people in Spain. 75.6% are female, 24.4% are male, average age 41.1. Top brand affinities: Volunteering, Primary school, Child development, Baby food, Lunch.
Top brand affinities include Volunteering, Primary school, Child development, with strongest over-indexing on Volunteering (7.4× the country average).
Demographically, the Primary education audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Primary education fan in Spain is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Primary education profile in Spain.
75.6% are female, 24.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 41.1 |
| Estimated audience size | 3,955,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Primary education audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Primary education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primary school | Kids & Family | 11.41× | ||
| 02 | Homeschooling | Politics & Society | 7.51× | ||
| 03 | Parental leave | Kids & Family | 7.47× | ||
| 04 | Volunteering | Politics & Society | 7.40× | ||
| 05 | Preschool | Kids & Family | 6.46× | ||
| 06 | Baby food | Kids & Family | 6.30× | ||
| 07 | Early childhood education | Business & Career | 5.26× | ||
| 08 | Child development | Business & Career | 5.16× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 4.54× | ||
| 10 | Flower bouquet | Home & Garden | 4.35× | ||
| 11 | Lunch | Food & Beverages | 3.96× | ||
| 12 | Child care | Kids & Family | 2.87× | ||
| 13 | IKEA | Home & Garden | 1.90× | ||
| 14 | Primark | Shopping | 1.89× | ||
| 15 | Flower | Home & Garden | 1.86× | ||
| 16 | Discount stores | Shopping | 1.83× | ||
| 17 | Toys | Games | 1.82× | ||
| 18 | Lidl | Shopping | 1.81× | ||
| 19 | Home improvement | Home & Garden | 1.58× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.85× | |
| Community Orientation | OPEN | 1.46× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.