Primary education Audience in Germany
Primary education has an estimated audience of 6,177,930 people in Germany. 68.2% are female, 31.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby food, Parental leave, Preschool, Kitchen garden, Early childhood education.
The average Primary education fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby food, Parental leave, Preschool, with strongest over-indexing on Baby food (8.88× the country average). Demographically, the Primary education audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Primary education fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 38.3 |
| Estimated audience size | 6,177,930 |
Audience persona
The typical Primary education fan in Germany is more female, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 474,390 | 0.35× |
| Bayern | 423,700 | 0.43× |
| Baden-Württemberg | 338,809 | 0.4× |
| Hessen | 264,924 | 0.56× |
| Sachsen-Anhalt | 215,667 | 1.35× |
| Thüringen | 210,653 | 1.34× |
| Brandenburg | 191,199 | 1× |
| Rheinland-Pfalz | 188,391 | 0.61× |
| Mecklenburg-Vorpommern | 183,790 | 1.56× |
| Saarland | 180,362 | 2.38× |
| Niedersachsen | 172,613 | 0.29× |
| Bremen | 166,758 | 3.16× |
| Sachsen | 163,927 | 0.54× |
| Schleswig-Holstein | 161,350 | 0.73× |
| Berlin | 153,990 | 0.56× |
| Hamburg | 106,175 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 8.88× | Kids & Family |
| Parental leave | 10.96× | Kids & Family |
| Preschool | 9.98× | Kids & Family |
| Kitchen garden | 21.41× | Home & Garden |
| Early childhood education | 8.34× | Business & Career |
| Harry Potter | 2.04× | Movies & TV |
| Do it yourself (DIY) | 2.51× | Home & Garden |
| Adoption | 7.04× | Kids & Family |
| Apartment hotel | 5.67× | Travel & Leisure |
| Kindergarten | 3.67× | Kids & Family |
| Ryanair | 2.5× | Travel & Leisure |
| Vegetable Gardening | 5.8× | Food & Beverages |
| Tagesschau | 1.77× | Movies & TV |
| Sports betting | 5.68× | Games |
| Powdered milk | 6.19× | Kids & Family |
| Picture book | 3.54× | Literature |
| Art exhibition | 3.33× | Arts & Culture |
| Ariana Grande | 4.34× | Music & Radio |
| Etsy | 2.85× | Fashion & Accessoires |
| High school | 3.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.57 |
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
See Primary education audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Primary education have in Germany?
Primary education has an estimated audience of 6,177,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Primary education fans?
68.2% of Primary education fans are female, 31.8% are male, with an average age of 38.3 years.
Which brands do Primary education fans like most?
Primary education fans show strongest brand affinity for Baby food (8.88×), Parental leave (10.96×), and Preschool (9.98×) over the country average.
Where do Primary education fans live in Germany?
Primary education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 474,390), Bayern (reach 423,700), and Baden-Württemberg (reach 338,809). These three regions account for the largest share of the active audience.
What other brands do Primary education fans also like?
Beyond Primary education itself, the audience over-indexes on Parental leave (10.96×), Preschool (9.98×), Kitchen garden (21.41×), and Early childhood education (8.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.