Rascasse Audience Intelligence

Primary education Audience in Germany

A data profile of the people who buy, follow and care about Primary education in Germany — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 6,177,930 people in Germany.

#471among Topic in Germany#20in Kids & Family

The average Primary education fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parental leave, Baby food, Homeschooling, with strongest over-indexing on Parental leave (12.05× the country average).

Demographically, the Primary education audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Primary education fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Parental leave.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary education profile in Germany.

Audience size
6.2M
in Germany
Gender
68.2%♀
31.8% male
Age
38.3
average years
Country rank
#762
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary education fans

68.2% are female, 31.8% are male, average age 38.3.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Primary education audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age38.3
Estimated audience size6,177,930
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Primary education audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3924%
40-4921%
50+15%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Primary education audience comes from Germany.

Worldwide audience distribution share by country for Primary education
CountryShare
United States12.8%
Japan10.6%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Primary education fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K1.38×
02Saarland~100K1.26×
03Mecklenburg-Vorpommern~100K1.11×
04Sachsen-Anhalt~200K1.07×
05Thüringen~200K1.06×
06Brandenburg~200K1.00×
07Hamburg~100K0.96×
08Schleswig-Holstein~200K0.95×
09Rheinland-Pfalz~300K0.93×
10Sachsen~300K0.92×
11Berlin~200K0.90×
12Niedersachsen~500K0.88×
13Hessen~400K0.86×
14Baden-Württemberg~700K0.82×
15Bayern~800K0.80×
16Nordrhein-Westfalen~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Primary education, Germany
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary education audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden16.97×
02Parental leaveKids & Family12.05×
03HomeschoolingPolitics & Society10.88×
04PreschoolKids & Family9.00×
05AdoptionKids & Family8.21×
06Baby foodKids & Family7.60×
07Early childhood educationBusiness & Career7.13×
08BlanketHome & Garden6.77×
09VolunteeringPolitics & Society5.15×
10Apartment hotelTravel & Leisure4.99×
11Private schoolKids & Family4.51×
12Picture bookLiterature4.48×
13Child developmentBusiness & Career3.89×
14LegoKids & Family2.94×
15RedditInternet & Social Media2.87×
16KitchenHome & Garden2.81×
17House musicMusic & Radio2.38×
18RyanairTravel & Leisure2.35×
19Do it yourself (DIY)Home & Garden1.98×
20Harry PotterMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary education audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Quality AwarenessPREMIUM1.59×
MindfulnessBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary education audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Luxury OrientationPREMIUM1.02×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary education have in Germany?

Primary education has an estimated audience of 6,177,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Primary education fans?

68.2% of Primary education fans are female, 31.8% are male, with an average age of 38.3 years.

03

Which brands do Primary education fans like most?

Primary education fans show strongest brand affinity for Parental leave (12.05×), Baby food (7.6×), and Homeschooling (10.88×) over the country average.

04

Where do Primary education fans live in Germany?

Primary education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Primary education fans also like?

Beyond Primary education itself, the audience over-indexes on Baby food (7.6×), Homeschooling (10.88×), Preschool (9×), and Volunteering (5.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Primary education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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