Preschool Audience in Germany
Preschool has an estimated audience of 2,364,940 people in Germany. 70.8% are female, 29.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Child development, Pre-kindergarten, Infant bodysuit, Diaper bag, Baby powder.
The average Preschool fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Child development, Pre-kindergarten, Infant bodysuit, with strongest over-indexing on Child development (11.2× the country average). Demographically, the Preschool audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Preschool fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 38.8 |
| Estimated audience size | 2,364,940 |
Audience persona
The typical Preschool fan in Germany is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Child development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,175 | 0.81× |
| Bayern | 378,141 | 0.99× |
| Baden-Württemberg | 304,503 | 0.94× |
| Niedersachsen | 212,411 | 0.92× |
| Sachsen | 168,692 | 1.45× |
| Hessen | 164,333 | 0.91× |
| Rheinland-Pfalz | 105,520 | 0.89× |
| Berlin | 102,781 | 0.97× |
| Brandenburg | 94,344 | 1.29× |
| Schleswig-Holstein | 87,084 | 1.03× |
| Hamburg | 82,519 | 1.54× |
| Sachsen-Anhalt | 60,224 | 0.98× |
| Thüringen | 52,283 | 0.87× |
| Mecklenburg-Vorpommern | 45,905 | 1.02× |
| Saarland | 20,443 | 0.7× |
| Bremen | 13,577 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 11.2× | Business & Career |
| Pre-kindergarten | 11.83× | Kids & Family |
| Infant bodysuit | 12.88× | Kids & Family |
| Diaper bag | 13.95× | Kids & Family |
| Baby powder | 13.53× | Kids & Family |
| Primary education | 9× | Kids & Family |
| Infant clothing | 9.18× | Kids & Family |
| Early childhood | 13.65× | Kids & Family |
| Baby food | 6.75× | Kids & Family |
| Child safety seat | 9.91× | Kids & Family |
| Parental leave | 9.45× | Kids & Family |
| Babywearing | 10.35× | Kids & Family |
| Powdered milk | 13.34× | Kids & Family |
| Baby monitor | 11.62× | Kids & Family |
| Pacifier | 11.88× | Kids & Family |
| Romper suit | 12.34× | Fashion & Accessoires |
| Infant bed | 9.4× | Home & Garden |
| Toddler | 4.72× | Kids & Family |
| Bassinet | 10.77× | Kids & Family |
| Cloth diaper | 13.92× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.77 |
| DIY Mentality | THRILL | 1.68 |
| Indulgence | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 8.7% |
| China | 6.9% |
See Preschool audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Preschool have in Germany?
Preschool has an estimated audience of 2,364,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Preschool fans?
70.8% of Preschool fans are female, 29.2% are male, with an average age of 38.8 years.
Which brands do Preschool fans like most?
Preschool fans show strongest brand affinity for Child development (11.2×), Pre-kindergarten (11.83×), and Infant bodysuit (12.88×) over the country average.
Where do Preschool fans live in Germany?
Preschool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,175), Bayern (reach 378,141), and Baden-Württemberg (reach 304,503). These three regions account for the largest share of the active audience.
What other brands do Preschool fans also like?
Beyond Preschool itself, the audience over-indexes on Pre-kindergarten (11.83×), Infant bodysuit (12.88×), Diaper bag (13.95×), and Baby powder (13.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.