Rascasse Audience Intelligence

Preschool Audience in Germany

A data profile of the people who buy, follow and care about Preschool in Germany — modelled from more than twelve digital signal sources. Preschool has an estimated audience of 2,364,940 people in Germany.

#7among Education in Germany#78among Touchpoint in Germany#84in Kids & Family

The average Preschool fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Child development, Pre-kindergarten, Infant bodysuit, with strongest over-indexing on Child development (11.2× the country average).

Demographically, the Preschool audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Preschool fan in Germany is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preschool profile in Germany.

Audience size
2.4M
in Germany
Gender
70.8%♀
29.2% male
Age
38.8
average years
Country rank
#2806
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preschool fans

70.8% are female, 29.2% are male, average age 38.8.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Preschool audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age38.8
Estimated audience size2,364,940
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Preschool audience in Germany
Age bracketShare%
16-1915%
20-2924%
30-3925%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Preschool audience comes from Germany.

Worldwide audience distribution share by country for Preschool
CountryShare
United States14.9%
Japan8.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preschool audience in Germany is strongest.

Fig. 05

Top regions by affinity

Preschool fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K1.50×
02Sachsen~200K1.32×
03Brandenburg~90K1.17×
04Berlin~100K1.04×
05Schleswig-Holstein~90K1.03×
06Bayern~400K1.02×
07Hessen~200K1.02×
08Sachsen-Anhalt~60K1.00×
09Mecklenburg-Vorpommern~50K1.00×
10Baden-Württemberg~300K0.98×
11Rheinland-Pfalz~100K0.94×
12Thüringen~60K0.92×
13Niedersachsen~200K0.90×
14Saarland~20K0.86×
15Bremen~20K0.85×
16Nordrhein-Westfalen~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Preschool, Germany
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preschool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preschool audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family13.95×
02Cloth diaperKids & Family13.92×
03Early childhoodKids & Family13.65×
04Baby powderKids & Family13.53×
05Powdered milkKids & Family13.34×
06Infant bodysuitKids & Family12.88×
07Romper suitFashion & Accessoires12.34×
08PacifierKids & Family11.88×
09Pre-kindergartenKids & Family11.83×
10Baby monitorKids & Family11.62×
11Child developmentBusiness & Career11.20×
12BassinetKids & Family10.77×
13BabywearingKids & Family10.35×
14Child safety seatKids & Family9.91×
15Parental leaveKids & Family9.45×
16Infant bedHome & Garden9.40×
17Infant clothingKids & Family9.18×
18Primary educationKids & Family9.00×
19Baby foodKids & Family6.75×
20ToddlerKids & Family4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preschool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preschool audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
DIY MentalityTHRILL1.64×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preschool audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Community OrientationOPEN0.53×
Career OrientationPOWER0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preschool have in Germany?

Preschool has an estimated audience of 2,364,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Preschool fans?

70.8% of Preschool fans are female, 29.2% are male, with an average age of 38.8 years.

03

Which brands do Preschool fans like most?

Preschool fans show strongest brand affinity for Child development (11.2×), Pre-kindergarten (11.83×), and Infant bodysuit (12.88×) over the country average.

04

Where do Preschool fans live in Germany?

Preschool fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Preschool fans also like?

Beyond Preschool itself, the audience over-indexes on Pre-kindergarten (11.83×), Infant bodysuit (12.88×), Diaper bag (13.95×), and Baby powder (13.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Preschool audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →