Kindergarten Audience in Germany
Kindergarten has an estimated audience of 6,165,718 people in Germany. 72.2% are female, 27.8% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Parenting, Day care, Early childhood education, Child care, Preschool.
The average Kindergarten fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Parenting, Day care, Early childhood education, with strongest over-indexing on Parenting (2.07× the country average). Demographically, the Kindergarten audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Kindergarten fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 40.8 |
| Estimated audience size | 6,165,718 |
Audience persona
The typical Kindergarten fan in Germany is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Parenting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,543,561 | 1.14× |
| Bayern | 1,369,827 | 1.38× |
| Baden-Württemberg | 1,100,339 | 1.31× |
| Niedersachsen | 663,461 | 1.11× |
| Hessen | 512,707 | 1.09× |
| Rheinland-Pfalz | 338,163 | 1.09× |
| Sachsen | 285,061 | 0.94× |
| Berlin | 252,947 | 0.92× |
| Schleswig-Holstein | 207,553 | 0.94× |
| Thüringen | 169,897 | 1.08× |
| Brandenburg | 137,588 | 0.72× |
| Hamburg | 131,222 | 0.94× |
| Sachsen-Anhalt | 112,302 | 0.7× |
| Mecklenburg-Vorpommern | 77,172 | 0.66× |
| Saarland | 63,592 | 0.84× |
| Bremen | 59,754 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parenting | 2.07× | Kids & Family |
| Day care | 2.89× | Health |
| Early childhood education | 4× | Business & Career |
| Child care | 2.71× | Kids & Family |
| Preschool | 3.69× | Kids & Family |
| Toddler | 1.85× | Kids & Family |
| Ernsting's family | 2.25× | Shopping |
| Grandparent | 2.29× | Kids & Family |
| Children's literature | 2.52× | Literature |
| Parental leave | 2.84× | Kids & Family |
| Pre-kindergarten | 2.36× | Kids & Family |
| Primary education | 2.12× | Kids & Family |
| Parent | 1.61× | Kids & Family |
| Children's clothing | 1.86× | Fashion & Accessoires |
| Pampers | 2.75× | Kids & Family |
| Smyths Toys | 1.75× | Kids & Family |
| Pedagogy | 2.22× | Kids & Family |
| Baby food | 1.8× | Kids & Family |
| Primary school | 3.04× | Kids & Family |
| Infant bodysuit | 2.36× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.71 |
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.29 |
| Design Affinity | PREMIUM | 1.21 |
| Creativity | OPEN | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 6.0% |
| Italy | 4.2% |
See Kindergarten audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
- Language school (2,390,469)
Frequently asked questions
How many fans does Kindergarten have in Germany?
Kindergarten has an estimated audience of 6,165,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kindergarten fans?
72.2% of Kindergarten fans are female, 27.8% are male, with an average age of 40.8 years.
Which brands do Kindergarten fans like most?
Kindergarten fans show strongest brand affinity for Parenting (2.07×), Day care (2.89×), and Early childhood education (4×) over the country average.
Where do Kindergarten fans live in Germany?
Kindergarten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,543,561), Bayern (reach 1,369,827), and Baden-Württemberg (reach 1,100,339). These three regions account for the largest share of the active audience.
What other brands do Kindergarten fans also like?
Beyond Kindergarten itself, the audience over-indexes on Day care (2.89×), Early childhood education (4×), Child care (2.71×), and Preschool (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.