Day care Audience in Germany
A data profile of the people who buy, follow and care about Day care in Germany — modelled from more than twelve digital signal sources. Day care has an estimated audience of 4,860,241 people in Germany.
The average Day care fan in Germany is 38.2 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Parental leave, Baby food, Picture book, with strongest over-indexing on Parental leave (9.61× the country average).
Demographically, the Day care audience skews more female with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Day care fan in Germany is more female, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for Parental leave.
At a glance
The key figures that characterise the Day care profile in Germany.
Search interest · 12-month trend
Demographics of Day care fans
68.7% are female, 31.3% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 38.2 |
| Estimated audience size | 4,860,241 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Day care audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.4% |
| Germany | 10.2% |
| Japan | 8.2% |
Geography
Where the Day care audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2.5M | 3.35× | |
| 02 | Sachsen-Anhalt | ~200K | 1.34× | |
| 03 | Sachsen | ~300K | 1.28× | |
| 04 | Baden-Württemberg | ~800K | 1.14× | |
| 05 | Saarland | ~70K | 1.12× | |
| 06 | Hessen | ~400K | 1.09× | |
| 07 | Thüringen | ~100K | 1.04× | |
| 08 | Niedersachsen | ~500K | 0.98× | |
| 09 | Rheinland-Pfalz | ~200K | 0.94× | |
| 10 | Berlin | ~200K | 0.86× | |
| 11 | Bremen | ~40K | 0.86× | |
| 12 | Hamburg | ~70K | 0.67× | |
| 13 | Mecklenburg-Vorpommern | ~60K | 0.67× | |
| 14 | Brandenburg | ~100K | 0.66× | |
| 15 | Nordrhein-Westfalen | ~600K | 0.56× | |
| 16 | Schleswig-Holstein | ~100K | 0.56× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Day care audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parental leave | Kids & Family | 9.61× | ||
| 02 | Diaper | Kids & Family | 6.81× | ||
| 03 | Peppa Pig | Kids & Family | 5.98× | ||
| 04 | Picture book | Literature | 5.82× | ||
| 05 | Baby food | Kids & Family | 5.47× | ||
| 06 | Preschool | Kids & Family | 5.15× | ||
| 07 | Homeschooling | Politics & Society | 5.06× | ||
| 08 | Child care | Kids & Family | 4.80× | ||
| 09 | Child development | Business & Career | 4.55× | ||
| 10 | Pampers | Kids & Family | 4.54× | ||
| 11 | Children's literature | Literature | 4.17× | ||
| 12 | Ernsting's family | Shopping | 3.26× | ||
| 13 | Children's clothing | Fashion & Accessoires | 3.14× | ||
| 14 | C&A | Shopping | 2.76× | ||
| 15 | Primark | Shopping | 2.49× | ||
| 16 | Deichmann | Shopping | 2.38× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.35× | ||
| 18 | Rossmann | Shopping | 2.10× | ||
| 19 | IKEA | Home & Garden | 2.07× | ||
| 20 | Airbnb | Travel & Leisure | 2.03× |
Personality of the Day care audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.79× | |
| Family Orientation | CONSERVATISM | 1.77× | |
| Design Affinity | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Early Adopter Mentality | POWER | 0.83× |
Frequently asked questions
How many fans does Day care have in Germany?
Day care has an estimated audience of 4,860,241 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Day care fans?
68.7% of Day care fans are female, 31.3% are male, with an average age of 38.2 years.
Which brands do Day care fans like most?
Day care fans show strongest brand affinity for Parental leave (9.61×), Baby food (5.47×), and Picture book (5.82×) over the country average.
Where do Day care fans live in Germany?
Day care fans in Germany are most concentrated in Bayern (reach ~2.5M), Baden-Württemberg (reach ~800K), and Nordrhein-Westfalen (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Day care fans also like?
Beyond Day care itself, the audience over-indexes on Baby food (5.47×), Picture book (5.82×), Child development (4.55×), and Child care (4.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Day care audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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