Day care Audience in Germany
Day care has an estimated audience of 4,860,241 people in Germany. 68.7% are female, 31.3% are male, average age 38.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Home Office, Saving, Gil Ofarim, Ipekyol.
The average Day care fan in Germany is 38.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.33× the country average). Demographically, the Day care audience skews more female with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Day care fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 38.2 |
| Estimated audience size | 4,860,241 |
Audience persona
The typical Day care fan in Germany is more female, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,674,196 | 3.42× |
| Baden-Württemberg | 819,638 | 1.24× |
| Nordrhein-Westfalen | 624,850 | 0.59× |
| Niedersachsen | 440,063 | 0.93× |
| Hessen | 427,563 | 1.15× |
| Sachsen | 336,220 | 1.41× |
| Rheinland-Pfalz | 224,977 | 0.92× |
| Thüringen | 125,534 | 1.01× |
| Sachsen-Anhalt | 125,315 | 1× |
| Berlin | 114,455 | 0.53× |
| Brandenburg | 79,414 | 0.53× |
| Schleswig-Holstein | 77,631 | 0.44× |
| Saarland | 63,363 | 1.06× |
| Hamburg | 60,853 | 0.55× |
| Mecklenburg-Vorpommern | 50,792 | 0.55× |
| Bremen | 27,528 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.33× | Shopping |
| Home Office | 1.88× | Business & Career |
| Saving | 1.84× | Business & Career |
| Gil Ofarim | 1.53× | Music & Radio |
| Ipekyol | 4.24× | Shopping |
| Golem | 3.17× | Technology & Electronics |
| Este, Veneto | 2.44× | Travel & Leisure |
| Cachorro | 3.45× | Pets & Animals |
| Solo climbing | 3.18× | Sports |
| Information sensitivity | 4.21× | Technology & Electronics |
| Low-carbon emission | 4.79× | Politics & Society |
| Bank account | 2.19× | Business & Career |
| Figure painting (hobby) | 2.32× | Arts & Culture |
| Percussion ensemble | 9.01× | Music & Radio |
| Headhunters (film) | 2.27× | Movies & TV |
| Gloria | 2.26× | Music & Radio |
| Picnic | 1.76× | Kids & Family |
| Hatten | 2.43× | Travel & Leisure |
| Homesteading | 2.81× | Home & Garden |
| Ho, Ghana | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.39 |
| Creativity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Germany | 10.2% |
| Japan | 8.2% |
See Day care audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Day care have in Germany?
Day care has an estimated audience of 4,860,241 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Day care fans?
68.7% of Day care fans are female, 31.3% are male, with an average age of 38.2 years.
Which brands do Day care fans like most?
Day care fans show strongest brand affinity for Rossmann (2.33×), Home Office (1.88×), and Saving (1.84×) over the country average.
Where do Day care fans live in Germany?
Day care fans in Germany are most concentrated in Bayern (reach 2,674,196), Baden-Württemberg (reach 819,638), and Nordrhein-Westfalen (reach 624,850). These three regions account for the largest share of the active audience.
What other brands do Day care fans also like?
Beyond Day care itself, the audience over-indexes on Home Office (1.88×), Saving (1.84×), Gil Ofarim (1.53×), and Ipekyol (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Day care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.