Rascasse Audience Intelligence

Day care Audience in United States

A data profile of the people who buy, follow and care about Day care in United States — modelled from more than twelve digital signal sources. Day care has an estimated audience of 7,836,393 people in United States.

#2772among Topic in United States#187in Health

The average Day care fan in United States is 37.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Do it yourself (DIY), Child development, Metaphysics, with strongest over-indexing on Do it yourself (DIY) (1.83× the country average).

Demographically, the Day care audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day care fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day care profile in United States.

Audience size
7.8M
in United States
Gender
79.2%♀
20.8% male
Age
37.7
average years
Country rank
#4521
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day care fans

79.2% are female, 20.8% are male, average age 37.7.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Day care audience in United States
MetricValue
Female79.2%
Male20.8%
Average age37.7
Estimated audience size7,836,393
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Day care audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3923%
40-4918%
50+15%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Day care audience comes from United States.

Worldwide audience distribution share by country for Day care
CountryShare
United States16.4%
Germany10.2%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day care audience in United States is strongest.

Fig. 05

Top regions by affinity

Day care fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.55×
02Washington~200K1.53×
03Minnesota~200K1.46×
04Washington, District of Columbia~30K1.38×
05Illinois~300K1.32×
06New York~600K1.31×
07Virginia~200K1.26×
08Florida~700K1.25×
09Colorado~200K1.24×
10New Jersey~200K1.22×
11Georgia~300K1.21×
12Massachusetts~200K1.21×
13North Carolina~300K1.20×
14Maryland~200K1.20×
15Oregon~100K1.15×
16Pennsylvania~300K1.13×
17New Mexico~40K1.06×
18Utah~70K1.05×
19Nebraska~40K1.00×
20South Carolina~100K0.99×
21Louisiana~100K0.99×
22California~800K0.98×
23Delaware~20K0.98×
24Ohio~200K0.97×
25Missouri~100K0.97×
26Wisconsin~100K0.97×
27Oklahoma~80K0.97×
28Connecticut~80K0.97×
29Kansas~60K0.95×
30Arizona~200K0.94×
31Tennessee~100K0.94×
32Rhode Island~20K0.93×
33Idaho~40K0.92×
34Alabama~100K0.91×
35North Dakota~10K0.89×
36Michigan~200K0.88×
37Kentucky~90K0.88×
38Indiana~100K0.86×
39Iowa~60K0.86×
40Arkansas~50K0.85×
41Mississippi~50K0.85×
42Wyoming~10K0.83×
43Montana~20K0.79×
44New Hampshire~20K0.78×
45South Dakota~10K0.77×
46Nevada~60K0.75×
47Maine~20K0.74×
48Alaska~10K0.72×
49West Virginia~20K0.64×
50Hawaii~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Day care, United States
0.52×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day care audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages4.15×
02Cloth diaperKids & Family4.01×
03Child developmentBusiness & Career3.90×
04Hiking trailsSports3.52×
05Baby foodKids & Family3.05×
06Bath and BodyworksShopping2.91×
07MetaphysicsBusiness & Career2.64×
08KindergartenKids & Family2.60×
09Fly fishingSports2.59×
10Diaper bagKids & Family2.35×
11Golf ChannelSports2.27×
12Dog harnessPets & Animals2.08×
13Do it yourself (DIY)Home & Garden1.83×
14Dog walkingPets & Animals1.80×
15Planet FitnessSports1.76×
16EtsyFashion & Accessoires1.64×
17Personal careHealth1.63×
18MarshallsFashion & Accessoires1.57×
19Wendy'sFood & Beverages1.55×
20Old NavyFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day care audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.37×
DIY MentalityTHRILL1.36×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day care audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Pet OwnershipJOY0.96×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day care have in United States?

Day care has an estimated audience of 7,836,393 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Day care fans?

79.2% of Day care fans are female, 20.8% are male, with an average age of 37.7 years.

03

Which brands do Day care fans like most?

Day care fans show strongest brand affinity for Do it yourself (DIY) (1.83×), Child development (3.9×), and Metaphysics (2.64×) over the country average.

04

Where do Day care fans live in United States?

Day care fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Day care fans also like?

Beyond Day care itself, the audience over-indexes on Child development (3.9×), Metaphysics (2.64×), Planet Fitness (1.76×), and Bath and Bodyworks (2.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Day care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Day care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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