Day care Audience in United States

Day care logo

Day care has an estimated audience of 7,836,393 people in United States. 79.2% are female, 20.8% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Product design, Historic site, Goop, Governor of Michigan, Vocal harmony.

The average Day care fan in United States is 37.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Historic site, Goop, with strongest over-indexing on Product design (4.86× the country average). Demographically, the Day care audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Day care fans

Demographic split for Day care audience in United States
MetricValue
Female79.2%
Male20.8%
Average age37.7
Estimated audience size7,836,393

Audience persona

The typical Day care fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Day care in United States
RegionReachAffinity
Texas1,120,0841.66×
California873,8891.01×
Florida693,8641.31×
New York608,7391.39×
Illinois365,7701.4×
Pennsylvania308,1471.17×
Georgia301,3361.25×
North Carolina282,3951.2×
Virginia260,1651.36×
New Jersey251,3881.26×
Washington248,8231.58×
Ohio208,3580.86×
Massachusetts189,2661.23×
Michigan184,6000.9×
Minnesota173,7891.55×
Maryland165,7111.23×
Colorado153,3711.24×
Arizona150,8180.94×
Tennessee135,8660.86×
Indiana132,6680.93×
Missouri128,0051.01×
Wisconsin118,4781×
South Carolina115,8400.98×
Oregon105,5841.18×
Alabama100,9850.92×
Louisiana100,6971×
Kentucky90,7320.92×
Oklahoma84,2990.97×
Connecticut80,2861.02×
Utah79,2931.13×
Nevada59,7970.79×
Kansas58,8930.95×
Iowa53,5600.83×
Mississippi51,2080.79×
Arkansas51,0270.79×
New Mexico38,0590.97×
Nebraska37,6100.96×
Idaho35,7730.91×
Washington, District of Columbia31,9751.36×
Rhode Island23,5740.95×
New Hampshire21,2790.69×
West Virginia20,2530.56×
Delaware19,8900.92×
Maine18,9380.67×
Hawaii16,5190.49×
Montana14,9620.69×
South Dakota12,6520.7×
North Dakota12,5200.78×
Alaska10,8270.65×
Vermont7,5260.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Day care audience
BrandAffinityCategory
Product design4.86×Business & Career
Historic site9.88×Arts & Culture
Goop9.2×Internet & Social Media
Governor of Michigan11.28×Politics & Society
Vocal harmony6.63×Music & Radio
Fairy godmother10.18×Literature
Mathcore9.46×Music & Radio
Grinch4.7×Movies & TV
JDSU3.41×Business & Career
TV Fanatic10.94×Movies & TV
headspace9.28×Health
Cherish (group)10.29×Music & Radio
Bank account2.33×Business & Career
Hardik Pandya14.18×Sports
Hibachi7.36×Food & Beverages
Hipster8.52×Politics & Society
Grace Slick7.51×Music & Radio
Wok5.54×Food & Beverages
Google Home5.18×Technology & Electronics
Harlow9.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Day care audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
DIY MentalityTHRILL1.27
Design AffinityPREMIUM1.22
LGBTQ+ IdentityOPEN1.2
Healthy LifestyleBALANCE1.19
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Day care
CountryShare
United States16.4%
Germany10.2%
Japan8.2%

See Day care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Day care have in United States?

Day care has an estimated audience of 7,836,393 people in United States, concentrated in Texas and California.

What is the gender split and age of Day care fans?

79.2% of Day care fans are female, 20.8% are male, with an average age of 37.7 years.

Which brands do Day care fans like most?

Day care fans show strongest brand affinity for Product design (4.86×), Historic site (9.88×), and Goop (9.2×) over the country average.

Where do Day care fans live in United States?

Day care fans in United States are most concentrated in Texas (reach 1,120,084), California (reach 873,889), and Florida (reach 693,864). These three regions account for the largest share of the active audience.

What other brands do Day care fans also like?

Beyond Day care itself, the audience over-indexes on Historic site (9.88×), Goop (9.2×), Governor of Michigan (11.28×), and Vocal harmony (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Day care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.