Hiking trails Audience in United States

Hiking trails has an estimated audience of 10,875,539 people in United States. 47.1% are female, 52.9% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Google News, Enterprise Rent-A-Car, Capital One.

The average Hiking trails fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Google News, with strongest over-indexing on Google Maps (9.52× the country average). Demographically, the Hiking trails audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Hiking trails fans

Demographic split for Hiking trails audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.9
Estimated audience size10,875,539

Audience persona

The typical Hiking trails fan in United States is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Hiking trails in United States
RegionReachAffinity
California2,006,8451.68×
Texas878,4000.94×
New York548,7520.9×
Florida520,0800.71×
North Carolina362,0821.11×
Washington351,4831.61×
Georgia316,7520.95×
Pennsylvania314,9140.86×
Michigan294,2251.03×
Arizona290,2631.31×
Ohio289,9360.87×
Colorado276,5681.61×
Virginia273,8411.03×
Illinois251,0290.69×
Tennessee240,2691.1×
New Jersey234,7430.85×
Wisconsin233,8091.43×
Oregon195,7261.57×
Minnesota186,1611.19×
Massachusetts178,6250.83×
Missouri162,9430.93×
Maryland151,5320.81×
Indiana150,5560.76×
South Carolina136,1870.83×
Utah133,1681.37×
Kentucky115,0130.84×
Oklahoma99,3790.82×
Hawaii94,9782.03×
Connecticut93,6950.86×
Nevada93,0460.88×
Arkansas91,1141.02×
Alabama90,6240.6×
Louisiana78,3500.56×
Kansas75,4310.88×
Idaho69,3461.27×
New Mexico62,0061.14×
Iowa55,1480.62×
Maine54,4121.4×
New Hampshire52,1301.22×
Mississippi39,6830.44×
Montana38,2161.27×
West Virginia34,0740.67×
Alaska32,5051.4×
Rhode Island28,5290.82×
Nebraska27,1890.5×
Vermont25,3431.33×
Washington, District of Columbia22,1170.68×
South Dakota19,9080.79×
Delaware16,2520.54×
Wyoming13,8200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiking trails audience
BrandAffinityCategory
Google Maps9.52×Internet & Social Media
Indeed.com9.05×Business & Career
Google News10.33×News
Enterprise Rent-A-Car10.21×Cars & Mobility
Capital One6.64×Business & Career
Apple Store11.4×Shopping
Aaron Rodgers8.82×Sports
Zac Efron13.04×Movies & TV
Subway Surfers23.92×Games
DuckDuckGo12.12×Internet & Social Media
ICloud11.56×Technology & Electronics
CarGurus7.17×Cars & Mobility
AccuWeather7.76×Home & Garden
Google Earth10.66×Internet & Social Media
StubHub9.27×Travel & Leisure
Honda Motorcycles17.93×Cars & Mobility
Ozzy Osbourne9.36×Music & Radio
Beetlejuice4.84×Movies & TV
Circle K6.89×Shopping
Nina Dobrev14.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiking trails audience
TraitClusterScore
SustainabilityBALANCE1.98
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.71
TravellingTHRILL1.68
LGBTQ+ IdentityOPEN1.63
Sports ActivityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Hiking trails
CountryShare
United States29.7%
Japan10.4%
Germany6.8%

See Hiking trails audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hiking trails have in United States?

Hiking trails has an estimated audience of 10,875,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Hiking trails fans?

47.1% of Hiking trails fans are female, 52.9% are male, with an average age of 34.9 years.

Which brands do Hiking trails fans like most?

Hiking trails fans show strongest brand affinity for Google Maps (9.52×), Indeed.com (9.05×), and Google News (10.33×) over the country average.

Where do Hiking trails fans live in United States?

Hiking trails fans in United States are most concentrated in California (reach 2,006,845), Texas (reach 878,400), and New York (reach 548,752). These three regions account for the largest share of the active audience.

What other brands do Hiking trails fans also like?

Beyond Hiking trails itself, the audience over-indexes on Indeed.com (9.05×), Google News (10.33×), Enterprise Rent-A-Car (10.21×), and Capital One (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking trails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.