Hiking trails Audience in United States

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Hiking trails has an estimated audience of 10,875,539 people in United States. 47.1% are female, 52.9% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Fairy godmother, Grinch.

The average Hiking trails fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (12.46× the country average). Demographically, the Hiking trails audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Hiking trails fans

Demographic split for Hiking trails audience in United States
MetricValue
Female47.1%
Male52.9%
Average age34.9
Estimated audience size10,875,539

Audience persona

The typical Hiking trails fan in United States is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Hiking trails in United States
RegionReachAffinity
California2,006,8451.68×
Texas878,4000.94×
New York548,7520.9×
Florida520,0800.71×
North Carolina362,0821.11×
Washington351,4831.61×
Georgia316,7520.95×
Pennsylvania314,9140.86×
Michigan294,2251.03×
Arizona290,2631.31×
Ohio289,9360.87×
Colorado276,5681.61×
Virginia273,8411.03×
Illinois251,0290.69×
Tennessee240,2691.1×
New Jersey234,7430.85×
Wisconsin233,8091.43×
Oregon195,7261.57×
Minnesota186,1611.19×
Massachusetts178,6250.83×
Missouri162,9430.93×
Maryland151,5320.81×
Indiana150,5560.76×
South Carolina136,1870.83×
Utah133,1681.37×
Kentucky115,0130.84×
Oklahoma99,3790.82×
Hawaii94,9782.03×
Connecticut93,6950.86×
Nevada93,0460.88×
Arkansas91,1141.02×
Alabama90,6240.6×
Louisiana78,3500.56×
Kansas75,4310.88×
Idaho69,3461.27×
New Mexico62,0061.14×
Iowa55,1480.62×
Maine54,4121.4×
New Hampshire52,1301.22×
Mississippi39,6830.44×
Montana38,2161.27×
West Virginia34,0740.67×
Alaska32,5051.4×
Rhode Island28,5290.82×
Nebraska27,1890.5×
Vermont25,3431.33×
Washington, District of Columbia22,1170.68×
South Dakota19,9080.79×
Delaware16,2520.54×
Wyoming13,8200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiking trails audience
BrandAffinityCategory
Vocal harmony12.46×Music & Radio
Historic site9.92×Arts & Culture
Governor of Michigan11.77×Politics & Society
Fairy godmother11.1×Literature
Grinch5.87×Movies & TV
Goop7.69×Internet & Social Media
Mathcore10.84×Music & Radio
Hipster12.29×Politics & Society
Natural rubber2.41×Cars & Mobility
Hibachi8.38×Food & Beverages
La Jolla9.07×Travel & Leisure
Urban Outfitters1.78×Shopping
Cherish (group)10.03×Music & Radio
Guitarist (magazine)10.43×Music & Radio
The Historian13.92×Literature
Bank account2.11×Business & Career
Wok5.51×Food & Beverages
Home equity1.65×Home & Garden
Staycation2.6×Home & Garden
Hang Seng Index9.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiking trails audience
TraitClusterScore
SustainabilityBALANCE1.98
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.71
TravellingTHRILL1.68
LGBTQ+ IdentityOPEN1.63
Sports ActivityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Hiking trails
CountryShare
United States29.7%
Japan10.4%
Germany6.8%

See Hiking trails audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hiking trails have in United States?

Hiking trails has an estimated audience of 10,875,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Hiking trails fans?

47.1% of Hiking trails fans are female, 52.9% are male, with an average age of 34.9 years.

Which brands do Hiking trails fans like most?

Hiking trails fans show strongest brand affinity for Vocal harmony (12.46×), Historic site (9.92×), and Governor of Michigan (11.77×) over the country average.

Where do Hiking trails fans live in United States?

Hiking trails fans in United States are most concentrated in California (reach 2,006,845), Texas (reach 878,400), and New York (reach 548,752). These three regions account for the largest share of the active audience.

What other brands do Hiking trails fans also like?

Beyond Hiking trails itself, the audience over-indexes on Historic site (9.92×), Governor of Michigan (11.77×), Fairy godmother (11.1×), and Grinch (5.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking trails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.