Rugby league Audience in United States

Rugby league has an estimated audience of 44,283,674 people in United States. 43.4% are female, 56.6% are male, average age 36.7. Top regions: California, New York, Texas.
The average Rugby league fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Rugby league audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Topic · Subtype: Rugby
Demographics of Rugby league fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 36.7 |
| Estimated audience size | 44,283,674 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,058,207 | 1.04× |
| New York | 3,723,056 | 1.5× |
| Texas | 2,936,752 | 0.77× |
| Florida | 2,548,087 | 0.85× |
| Illinois | 1,338,662 | 0.91× |
| Pennsylvania | 1,208,394 | 0.81× |
| Ohio | 1,122,471 | 0.82× |
| Virginia | 1,114,679 | 1.03× |
| Georgia | 1,087,962 | 0.8× |
| North Carolina | 1,056,604 | 0.79× |
| Nevada | 965,216 | 2.25× |
| Massachusetts | 930,203 | 1.07× |
| Washington | 916,603 | 1.03× |
| New Jersey | 906,885 | 0.81× |
| Indiana | 854,947 | 1.06× |
| Michigan | 778,196 | 0.67× |
| Colorado | 717,568 | 1.03× |
| Arizona | 697,650 | 0.77× |
| Maryland | 690,902 | 0.91× |
| Tennessee | 660,050 | 0.74× |
| Utah | 588,553 | 1.48× |
| Missouri | 565,966 | 0.79× |
| Washington, District of Columbia | 500,162 | 3.76× |
| Kentucky | 473,138 | 0.85× |
| Oregon | 471,821 | 0.93× |
| Wisconsin | 456,492 | 0.69× |
| Hawaii | 444,314 | 2.33× |
| Louisiana | 416,310 | 0.73× |
| South Carolina | 410,967 | 0.62× |
| Minnesota | 398,991 | 0.63× |
| Connecticut | 339,711 | 0.76× |
| Alabama | 328,804 | 0.53× |
| Iowa | 277,321 | 0.76× |
| Oklahoma | 271,196 | 0.55× |
| Kansas | 259,660 | 0.74× |
| Arkansas | 214,284 | 0.59× |
| Mississippi | 212,829 | 0.58× |
| Idaho | 162,250 | 0.73× |
| Nebraska | 160,663 | 0.72× |
| Montana | 142,657 | 1.16× |
| West Virginia | 140,560 | 0.68× |
| Alaska | 140,268 | 1.48× |
| Maine | 130,395 | 0.82× |
| South Dakota | 120,692 | 1.18× |
| North Dakota | 117,514 | 1.29× |
| New Hampshire | 115,816 | 0.66× |
| Wyoming | 113,705 | 1.73× |
| New Mexico | 112,817 | 0.51× |
| Rhode Island | 111,834 | 0.79× |
| Vermont | 109,996 | 1.41× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.07 |
| Sports Activity | POWER | 1.05 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Social Media Usage | JOY | 1 |
| Risk Appetite | THRILL | 0.95 |
| Family Orientation | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 8.0% |
| Australia | 5.6% |
See Rugby league audiences in other countries
More Rugby audiences in United States
- National Rugby League (4,438,860)
- Rugby World Cup (3,213,504)
- Ilona Maher (1,877,489)
- Scarlets (1,677,415)
- Tonya Harding (1,586,235)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.