Rugby league Audience in United Kingdom
Rugby league has an estimated audience of 10,397,358 people in United Kingdom. 45.7% are female, 54.3% are male, average age 41.0. Top regions: England, Yorkshire and the Humber, North West.
The average Rugby league fan in United Kingdom is 41.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, North West. Demographically, the Rugby league audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Sports · Type: Topic · Subtype: Rugby
Demographics of Rugby league fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 41.0 |
| Estimated audience size | 10,397,358 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,798,019 | 1.64× |
| Yorkshire and the Humber | 3,484,654 | 4.17× |
| North West | 2,165,127 | 1.95× |
| Wales | 798,118 | 1.34× |
| Scotland | 538,608 | 0.58× |
| North East | 266,524 | 0.66× |
| South East | 250,852 | 0.18× |
| East of England | 231,100 | 0.24× |
| South West | 178,444 | 0.21× |
| East Midlands | 177,465 | 0.24× |
| West Midlands | 154,262 | 0.35× |
| Northern Ireland | 141,128 | 0.44× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 8.0% |
| Australia | 5.6% |
See Rugby league audiences in other countries
More Rugby audiences in United Kingdom
- Rugby World Cup (3,082,264)
- National Rugby League (2,595,039)
- Six Nations Championship (2,305,290)
- Super Rugby (1,998,804)
- England national rugby league team (1,759,382)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.