A data profile of the people who buy, follow and care about Rugby league in United Kingdom — modelled from more than twelve digital signal sources. Rugby league has an estimated audience of 10,397,358 people in United Kingdom.
The average Rugby league fan in United Kingdom is 41.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, North West.
The key figures that characterise the Rugby league profile in United Kingdom.
45.7% are female, 54.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 41.0 |
| Estimated audience size | 10,397,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Rugby league audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 8.0% |
| Australia | 5.6% |
Where the Rugby league audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~3.5M | 4.16× | |
| 02 | North West | ~2M | 1.94× | |
| 03 | England | ~8M | 1.64× | |
| 04 | Wales | ~800K | 1.33× | |
| 05 | North East | ~300K | 0.68× | |
| 06 | Scotland | ~600K | 0.60× | |
| 07 | Northern Ireland | ~200K | 0.55× | |
| 08 | West Midlands | ~200K | 0.37× | |
| 09 | East Midlands | ~300K | 0.34× | |
| 10 | East of England | ~300K | 0.30× | |
| 11 | South West | ~300K | 0.30× | |
| 12 | South East | ~300K | 0.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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