Rascasse Audience Intelligence

Rugby league Audience in Germany

A data profile of the people who buy, follow and care about Rugby league in Germany — modelled from more than twelve digital signal sources. Rugby league has an estimated audience of 3,323,499 people in Germany.

#1145among Topic in Germany#150in Sports

The average Rugby league fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include rugby, National Rugby League, Bundesliga, with strongest over-indexing on rugby (10.32× the country average).

Demographically, the Rugby league audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rugby league fan in Germany is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for rugby.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugby league profile in Germany.

Audience size
3.3M
in Germany
Gender
33.4%♀
66.6% male
Age
34.7
average years
Country rank
#1869
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby league fans

33.4% are female, 66.6% are male, average age 34.7.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Rugby league audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age34.7
Estimated audience size3,323,499
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Rugby league audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Rugby league audience comes from Germany.

Worldwide audience distribution share by country for Rugby league
CountryShare
United States34.3%
United Kingdom8.0%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby league audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rugby league fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.30×
02Berlin~200K1.18×
03Saarland~50K1.15×
04Mecklenburg-Vorpommern~60K1.02×
05Hamburg~80K1.01×
06Hessen~200K0.98×
07Thüringen~80K0.98×
08Sachsen-Anhalt~80K0.97×
09Brandenburg~100K0.95×
10Schleswig-Holstein~100K0.93×
11Rheinland-Pfalz~100K0.90×
12Nordrhein-Westfalen~600K0.88×
13Bayern~500K0.87×
14Sachsen~100K0.86×
15Baden-Württemberg~400K0.85×
16Niedersachsen~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Rugby league, Germany
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugby league audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugby league audience
#·InterestCategoryAffinity×
01Rugby sevensSports22.44×
02Rugby World CupSports15.74×
03National Rugby LeagueSports14.58×
04OboeMusic & Radio14.41×
05rugbySports10.32×
06UEFA Champions LeagueSports2.21×
07BundesligaSports2.18×
08Borussia DortmundSports1.98×
09BildNews1.87×
10Harry PotterMovies & TV1.81×
11MusicBusiness & Career1.71×
12SportsSports1.70×
13Outdoor recreationSports1.70×
14Live eventsMusic & Radio1.68×
15VehiclesCars & Mobility1.66×
16ReadingLiterature1.61×
17Food and drinkFood & Beverages1.60×
18FC Bayern MunichSports1.60×
19MoviesMovies & TV1.60×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugby league audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugby league audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
Luxury OrientationPREMIUM1.55×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugby league audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.80×
Convenience OrientationPREMIUM0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugby league have in Germany?

Rugby league has an estimated audience of 3,323,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rugby league fans?

33.4% of Rugby league fans are female, 66.6% are male, with an average age of 34.7 years.

03

Which brands do Rugby league fans like most?

Rugby league fans show strongest brand affinity for rugby (10.32×), National Rugby League (14.58×), and Bundesliga (2.18×) over the country average.

04

Where do Rugby league fans live in Germany?

Rugby league fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rugby league fans also like?

Beyond Rugby league itself, the audience over-indexes on National Rugby League (14.58×), Bundesliga (2.18×), Music (1.71×), and Food and drink (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Rugby league audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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