Rugby league Audience in Germany
Rugby league has an estimated audience of 3,323,499 people in Germany. 33.4% are female, 66.6% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: rugby, Borussia Dortmund, National Rugby League, Bundesliga, Music.
The average Rugby league fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include rugby, Borussia Dortmund, National Rugby League, with strongest over-indexing on rugby (10.32× the country average). Demographically, the Rugby league audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Rugby
Demographics of Rugby league fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 34.7 |
| Estimated audience size | 3,323,499 |
Audience persona
The typical Rugby league fan in Germany is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for rugby.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 613,840 | 0.84× |
| Bayern | 461,227 | 0.86× |
| Baden-Württemberg | 368,542 | 0.81× |
| Hessen | 246,420 | 0.97× |
| Niedersachsen | 241,477 | 0.75× |
| Berlin | 200,501 | 1.35× |
| Rheinland-Pfalz | 117,486 | 0.71× |
| Sachsen | 99,467 | 0.61× |
| Schleswig-Holstein | 97,903 | 0.82× |
| Hamburg | 82,320 | 1.1× |
| Thüringen | 78,600 | 0.93× |
| Brandenburg | 76,904 | 0.75× |
| Sachsen-Anhalt | 73,017 | 0.85× |
| Mecklenburg-Vorpommern | 67,138 | 1.06× |
| Saarland | 60,938 | 1.49× |
| Bremen | 59,801 | 2.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| rugby | 10.32× | Sports |
| Borussia Dortmund | 1.98× | Sports |
| National Rugby League | 14.58× | Sports |
| Bundesliga | 2.18× | Sports |
| Music | 1.71× | Business & Career |
| Food and drink | 1.6× | Food & Beverages |
| Sports | 1.7× | Sports |
| Rugby World Cup | 15.74× | Sports |
| Rugby sevens | 22.44× | Sports |
| Harry Potter | 1.81× | Movies & TV |
| Outdoor recreation | 1.7× | Sports |
| UEFA Champions League | 2.21× | Sports |
| Oboe | 14.41× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Reading | 1.61× | Literature |
| Vehicles | 1.66× | Cars & Mobility |
| Movies | 1.6× | Movies & TV |
| Bild | 1.87× | News |
| Live events | 1.68× | Music & Radio |
| Syd Barrett | 17.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 8.0% |
| Australia | 5.6% |
See Rugby league audiences in other countries
More Rugby audiences in Germany
- National Rugby League (695,028)
- Scarlets (683,128)
- Rugby World Cup (392,920)
- Tonya Harding (212,877)
- Six Nations Championship (193,613)
Frequently asked questions
How many fans does Rugby league have in Germany?
Rugby league has an estimated audience of 3,323,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rugby league fans?
33.4% of Rugby league fans are female, 66.6% are male, with an average age of 34.7 years.
Which brands do Rugby league fans like most?
Rugby league fans show strongest brand affinity for rugby (10.32×), Borussia Dortmund (1.98×), and National Rugby League (14.58×) over the country average.
Where do Rugby league fans live in Germany?
Rugby league fans in Germany are most concentrated in Nordrhein-Westfalen (reach 613,840), Bayern (reach 461,227), and Baden-Württemberg (reach 368,542). These three regions account for the largest share of the active audience.
What other brands do Rugby league fans also like?
Beyond Rugby league itself, the audience over-indexes on Borussia Dortmund (1.98×), National Rugby League (14.58×), Bundesliga (2.18×), and Music (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rugby league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.