rugby Audience in Germany
rugby has an estimated audience of 2,470,985 people in Germany. 42.3% are female, 57.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JDSU, Gil Ofarim, Dog breed, Building insulation, Jersey (fabric).
The average rugby fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JDSU, Gil Ofarim, Dog breed, with strongest over-indexing on JDSU (33.88× the country average). Demographically, the rugby audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of rugby fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 36.5 |
| Estimated audience size | 2,470,985 |
Audience persona
The typical rugby fan in Germany is more male, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for JDSU.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 584,210 | 1.08× |
| Bayern | 420,119 | 1.06× |
| Baden-Württemberg | 353,951 | 1.05× |
| Niedersachsen | 255,249 | 1.06× |
| Hessen | 217,711 | 1.16× |
| Berlin | 133,184 | 1.21× |
| Sachsen | 118,309 | 0.98× |
| Rheinland-Pfalz | 111,432 | 0.9× |
| Schleswig-Holstein | 79,489 | 0.9× |
| Brandenburg | 75,595 | 0.99× |
| Hamburg | 68,715 | 1.23× |
| Thüringen | 61,316 | 0.97× |
| Sachsen-Anhalt | 51,980 | 0.81× |
| Mecklenburg-Vorpommern | 38,245 | 0.81× |
| Saarland | 26,201 | 0.86× |
| Bremen | 19,815 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 33.88× | Business & Career |
| Gil Ofarim | 2.13× | Music & Radio |
| Dog breed | 1.53× | Pets & Animals |
| Building insulation | 6.03× | Home & Garden |
| Jersey (fabric) | 6.63× | Fashion & Accessoires |
| Product design | 2.08× | Business & Career |
| Handmade Gifts | 2.36× | Kids & Family |
| Stamp collecting | 5.79× | Home & Garden |
| Buddy – The Buddy Holly Story | 5.18× | Music & Radio |
| Hypertext | 2.5× | Technology & Electronics |
| Alaska | 3.05× | Travel & Leisure |
| Indigenous Australian art | 4.91× | Arts & Culture |
| Mechanic | 1.55× | Cars & Mobility |
| Google Analytics | 1.83× | Internet & Social Media |
| Staycation | 2.67× | Home & Garden |
| Ireen Sheer | 2× | Music & Radio |
| Mount Pinatubo | 17.11× | |
| Tuscany | 3.15× | Travel & Leisure |
| Minnesota | 3.97× | Travel & Leisure |
| Minestrone | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| Career Orientation | POWER | 1.48 |
| Sports Activity | POWER | 1.41 |
| Family Orientation | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.29 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 11.9% |
| France | 9.7% |
See rugby audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does rugby have in Germany?
rugby has an estimated audience of 2,470,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of rugby fans?
42.3% of rugby fans are female, 57.7% are male, with an average age of 36.5 years.
Which brands do rugby fans like most?
rugby fans show strongest brand affinity for JDSU (33.88×), Gil Ofarim (2.13×), and Dog breed (1.53×) over the country average.
Where do rugby fans live in Germany?
rugby fans in Germany are most concentrated in Nordrhein-Westfalen (reach 584,210), Bayern (reach 420,119), and Baden-Württemberg (reach 353,951). These three regions account for the largest share of the active audience.
What other brands do rugby fans also like?
Beyond rugby itself, the audience over-indexes on Gil Ofarim (2.13×), Dog breed (1.53×), Building insulation (6.03×), and Jersey (fabric) (6.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.