rugby Audience in Germany

Demographics of rugby fans

Audience persona

The typical rugby fan in Germany is more male, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for National Rugby League.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See rugby audiences in other countries

• rugby — United States
• rugby — United Kingdom
• rugby — France
• rugby — Italy
• rugby — Spain
• rugby — Brazil
• rugby — Japan
• rugby — South Korea
• rugby — India

More Sports audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does rugby have in Germany?

rugby has an estimated audience of 2,470,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of rugby fans?

42.3% of rugby fans are female, 57.7% are male, with an average age of 36.5 years.

Which brands do rugby fans like most?

rugby fans show strongest brand affinity for National Rugby League (33.88×), Superman (5.9×), and Ski resort (6.51×) over the country average.

Where do rugby fans live in Germany?

rugby fans in Germany are most concentrated in Nordrhein-Westfalen (reach 584,210), Bayern (reach 420,119), and Baden-Württemberg (reach 353,951). These three regions account for the largest share of the active audience.

What other brands do rugby fans also like?

Beyond rugby itself, the audience over-indexes on Superman (5.9×), Ski resort (6.51×), Rugby union (9.66×), and Livemusic (4.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.