A data profile of the people who buy, follow and care about rugby in France — modelled from more than twelve digital signal sources. rugby has an estimated audience of 4,521,338 people in France.
The average rugby fan in France is 38.6 years old, more male, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include Rugby sevens, Six Nations Championship, National Rugby League, with strongest over-indexing on Rugby sevens (9.52× the country average).
Demographically, the rugby audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical rugby fan in France is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Rugby sevens.
The key figures that characterise the rugby profile in France.
44.1% are female, 55.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 38.6 |
| Estimated audience size | 4,521,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide rugby audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 11.9% |
| France | 9.7% |
Where the rugby audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~800K | 2.02× | |
| 02 | Nouvelle-Aquitaine | ~800K | 1.98× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.25× | |
| 04 | Pays de la Loire | ~300K | 1.00× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 06 | Brittany | ~200K | 0.91× | |
| 07 | Centre-Val de Loire | ~200K | 0.89× | |
| 08 | Île-de-France | ~600K | 0.80× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.80× | |
| 10 | Normandy | ~200K | 0.73× | |
| 11 | Hauts-de-France | ~200K | 0.62× | |
| 12 | Grand Est | ~200K | 0.62× | |
| 13 | Corsica | ~10K | 0.53× |
The strongest cross-interests of the rugby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rugby sevens | Sports | 9.52× | ||
| 02 | Six Nations Championship | Sports | 8.16× | ||
| 03 | National Rugby League | Sports | 7.83× | ||
| 04 | Cyberpunk 2077 | Games | 6.79× | ||
| 05 | IHF World Men's Handball Championship | Sports | 6.03× | ||
| 06 | Stone Island | Fashion & Accessoires | 5.67× | ||
| 07 | Brazil national football team | Sports | 5.56× | ||
| 08 | Afro-textured hair | Beauty & Wellness | 5.38× | ||
| 09 | Super Rugby | Sports | 5.34× | ||
| 10 | Rugby World Cup | Sports | 3.94× | ||
| 11 | Maisons du Monde | Home & Garden | 3.56× | ||
| 12 | Permanent residency | Business & Career | 3.00× | ||
| 13 | Top 14 | Sports | 2.95× | ||
| 14 | vertbaudet | Fashion & Accessoires | 2.47× | ||
| 15 | FC Bayern Munich | Sports | 2.40× | ||
| 16 | L'Équipe | Sports | 1.86× | ||
| 17 | Foot Mercato | Sports | 1.70× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.67× | ||
| 19 | Tour de France | Sports | 1.63× | ||
| 20 | Ligue 1 | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.59× | |
| Indulgence | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.70× | |
| Extroversion | THRILL | 0.79× |
rugby has an estimated audience of 4,521,338 people in France, concentrated in Occitanie and Nouvelle-Aquitaine.
44.1% of rugby fans are female, 55.9% are male, with an average age of 38.6 years.
rugby fans show strongest brand affinity for Rugby sevens (9.52×), Six Nations Championship (8.16×), and National Rugby League (7.83×) over the country average.
rugby fans in France are most concentrated in Occitanie (reach ~800K), Nouvelle-Aquitaine (reach ~800K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
Beyond rugby itself, the audience over-indexes on Six Nations Championship (8.16×), National Rugby League (7.83×), Maisons du Monde (3.56×), and Tour de France (1.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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