Rascasse Audience Intelligence

rugby Audience in United States

A data profile of the people who buy, follow and care about rugby in United States — modelled from more than twelve digital signal sources. rugby has an estimated audience of 9,034,238 people in United States.

#2498among Topic in United States#325in Sports

The average rugby fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rugby World Cup, Photo sharing, Monte Carlo Rally, with strongest over-indexing on Rugby World Cup (41.14× the country average).

Demographically, the rugby audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical rugby fan in United States is balanced, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Rugby World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the rugby profile in United States.

Audience size
9M
in United States
Gender
50.6%♀
49.4% male
Age
34.2
average years
Country rank
#3960
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of rugby fans

50.6% are female, 49.4% are male, average age 34.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for rugby audience in United States
MetricValue
Female50.6%
Male49.4%
Average age34.2
Estimated audience size9,034,238
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the rugby audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

19.4%

of the worldwide rugby audience comes from United States.

Worldwide audience distribution share by country for rugby
CountryShare
United States19.4%
United Kingdom11.9%
France9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the rugby audience in United States is strongest.

Fig. 05

Top regions by affinity

rugby fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K5.18×
02South Dakota~20K1.09×
03California~1M1.08×
04Tennessee~200K1.07×
05Texas~800K1.06×
06New York~500K1.06×
07North Carolina~300K1.06×
08Louisiana~100K1.05×
09Indiana~200K1.02×
10Hawaii~40K1.02×
11Utah~80K1.01×
12Massachusetts~200K1.00×
13Connecticut~90K1.00×
14Illinois~300K0.99×
15Georgia~300K0.99×
16Virginia~200K0.97×
17Montana~20K0.96×
18Florida~600K0.95×
19Idaho~40K0.95×
20Washington~200K0.94×
21Kentucky~100K0.94×
22Pennsylvania~300K0.93×
23New Jersey~200K0.93×
24Maryland~100K0.93×
25Nebraska~40K0.93×
26Alaska~20K0.93×
27Nevada~80K0.92×
28Iowa~70K0.92×
29Missouri~100K0.90×
30Michigan~200K0.89×
31South Carolina~100K0.89×
32Oklahoma~90K0.89×
33Rhode Island~30K0.89×
34Washington, District of Columbia~20K0.89×
35Minnesota~100K0.88×
36Alabama~100K0.88×
37Arkansas~70K0.88×
38Mississippi~60K0.87×
39Ohio~200K0.86×
40Kansas~60K0.86×
41Arizona~200K0.84×
42Wisconsin~100K0.83×
43New Mexico~40K0.83×
44Oregon~80K0.82×
45Delaware~20K0.82×
46Colorado~100K0.80×
47West Virginia~30K0.80×
48New Hampshire~30K0.80×
49Maine~20K0.77×
50Vermont~10K0.75×
Fig. 06

Affinity by region

Affinity by region — rugby, United States
0.75×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the rugby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for rugby audience
#·InterestCategoryAffinity×
01Monte Carlo RallySports65.64×
02Photo sharingInternet & Social Media48.32×
03Rugby World CupSports41.14×
04L'ÉquipeSports38.18×
05Rugby sevensSports25.58×
06Rash guardFashion & Accessoires23.32×
07GumtreeHome & Garden20.03×
08KiltFashion & Accessoires16.31×
09Ready Player OneMovies & TV13.51×
10Vacheron ConstantinFashion & Accessoires8.66×
11KarateSports8.41×
12IntuitTechnology & Electronics7.12×
13Megan FoxMovies & TV4.92×
14JudoSports4.74×
15Ski resortTravel & Leisure3.52×
16High schoolBusiness & Career3.50×
17House musicMusic & Radio3.31×
18Swimming poolSports2.45×
19Old NavyFashion & Accessoires2.29×
20FIFA World CupSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the rugby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by rugby audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Career OrientationPOWER1.60×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by rugby audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
CreativityOPEN0.80×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does rugby have in United States?

rugby has an estimated audience of 9,034,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of rugby fans?

50.6% of rugby fans are female, 49.4% are male, with an average age of 34.2 years.

03

Which brands do rugby fans like most?

rugby fans show strongest brand affinity for Rugby World Cup (41.14×), Photo sharing (48.32×), and Monte Carlo Rally (65.64×) over the country average.

04

Where do rugby fans live in United States?

rugby fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do rugby fans also like?

Beyond rugby itself, the audience over-indexes on Photo sharing (48.32×), Monte Carlo Rally (65.64×), Rugby sevens (25.58×), and L'Équipe (38.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See rugby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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