rugby Audience in United States

rugby has an estimated audience of 9,034,238 people in United States. 50.6% are female, 49.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Rugby World Cup, Autism Awareness, Diabetes mellitus awareness, Photo sharing, Microblogging.

The average rugby fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rugby World Cup, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Rugby World Cup (46.54× the country average). Demographically, the rugby audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of rugby fans

Demographic split for rugby audience in United States
MetricValue
Female50.6%
Male49.4%
Average age34.2
Estimated audience size9,034,238

Audience persona

The typical rugby fan in United States is balanced, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rugby World Cup.

Top regions in United States

Top regions ranked by reach for rugby in United States
RegionReachAffinity
California1,179,5421.19×
Texas863,7311.11×
Florida679,6081.11×
New York569,6331.13×
Illinois322,0071.07×
Georgia295,4861.06×
Pennsylvania292,4930.96×
North Carolina289,8971.07×
Ohio261,9560.94×
Virginia231,5461.05×
Michigan229,5950.97×
New Jersey228,2800.99×
Massachusetts191,4771.08×
Tennessee185,6181.02×
Washington178,6390.99×
Arizona175,4000.95×
Indiana170,3351.03×
Maryland160,1321.03×
Missouri144,7160.99×
Colorado132,0280.93×
Louisiana129,7461.11×
South Carolina124,3320.91×
Minnesota123,4320.95×
Alabama122,7750.97×
Wisconsin119,5430.88×
Kentucky112,3630.99×
Oregon102,5070.99×
Connecticut93,7261.03×
Oklahoma91,6180.91×
Nevada85,0900.97×
Utah78,4850.97×
Arkansas72,2680.97×
Iowa69,2760.93×
Kansas67,9310.95×
Mississippi63,8520.86×
North Dakota49,9692.69×
Idaho44,3140.98×
New Mexico43,3770.96×
Nebraska40,2760.89×
Hawaii39,5731.02×
West Virginia35,2090.84×
Washington, District of Columbia31,2281.15×
New Hampshire28,8460.81×
Rhode Island26,4770.92×
Maine24,7150.76×
Montana22,4070.89×
South Dakota20,8591×
Delaware18,4470.74×
Alaska17,2020.89×
Vermont11,3020.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for rugby audience
BrandAffinityCategory
Rugby World Cup46.54×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Photo sharing60.87×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Toyota Supra13.98×Cars & Mobility
Houston Astros7.56×Sports
Paddy Power39.82×Games
Khabib Nurmagomedov18.52×Sports
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage15×Cars & Mobility
Rugby sevens18.33×Sports
Livemusic3.57×Music & Radio
L'Équipe35.84×Sports
Superman1.72×Movies & TV
FIFA World Cup2.55×Sports
National Rugby League9.1×Sports
TF130.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by rugby audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.61
Sports ActivityPOWER1.54
Luxury OrientationPREMIUM1.33
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for rugby
CountryShare
United States19.4%
United Kingdom11.9%
France9.7%

See rugby audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does rugby have in United States?

rugby has an estimated audience of 9,034,238 people in United States, concentrated in California and Texas.

What is the gender split and age of rugby fans?

50.6% of rugby fans are female, 49.4% are male, with an average age of 34.2 years.

Which brands do rugby fans like most?

rugby fans show strongest brand affinity for Rugby World Cup (46.54×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do rugby fans live in United States?

rugby fans in United States are most concentrated in California (reach 1,179,542), Texas (reach 863,731), and Florida (reach 679,608). These three regions account for the largest share of the active audience.

What other brands do rugby fans also like?

Beyond rugby itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Photo sharing (60.87×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.