rugby Audience in United States
rugby has an estimated audience of 9,034,238 people in United States. 50.6% are female, 49.4% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, La Opinión, JDSU, The Streets, Product design.
The average rugby fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, La Opinión, JDSU, with strongest over-indexing on Pro-Ject (58.18× the country average). Demographically, the rugby audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of rugby fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 34.2 |
| Estimated audience size | 9,034,238 |
Audience persona
The typical rugby fan in United States is balanced, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,179,542 | 1.19× |
| Texas | 863,731 | 1.11× |
| Florida | 679,608 | 1.11× |
| New York | 569,633 | 1.13× |
| Illinois | 322,007 | 1.07× |
| Georgia | 295,486 | 1.06× |
| Pennsylvania | 292,493 | 0.96× |
| North Carolina | 289,897 | 1.07× |
| Ohio | 261,956 | 0.94× |
| Virginia | 231,546 | 1.05× |
| Michigan | 229,595 | 0.97× |
| New Jersey | 228,280 | 0.99× |
| Massachusetts | 191,477 | 1.08× |
| Tennessee | 185,618 | 1.02× |
| Washington | 178,639 | 0.99× |
| Arizona | 175,400 | 0.95× |
| Indiana | 170,335 | 1.03× |
| Maryland | 160,132 | 1.03× |
| Missouri | 144,716 | 0.99× |
| Colorado | 132,028 | 0.93× |
| Louisiana | 129,746 | 1.11× |
| South Carolina | 124,332 | 0.91× |
| Minnesota | 123,432 | 0.95× |
| Alabama | 122,775 | 0.97× |
| Wisconsin | 119,543 | 0.88× |
| Kentucky | 112,363 | 0.99× |
| Oregon | 102,507 | 0.99× |
| Connecticut | 93,726 | 1.03× |
| Oklahoma | 91,618 | 0.91× |
| Nevada | 85,090 | 0.97× |
| Utah | 78,485 | 0.97× |
| Arkansas | 72,268 | 0.97× |
| Iowa | 69,276 | 0.93× |
| Kansas | 67,931 | 0.95× |
| Mississippi | 63,852 | 0.86× |
| North Dakota | 49,969 | 2.69× |
| Idaho | 44,314 | 0.98× |
| New Mexico | 43,377 | 0.96× |
| Nebraska | 40,276 | 0.89× |
| Hawaii | 39,573 | 1.02× |
| West Virginia | 35,209 | 0.84× |
| Washington, District of Columbia | 31,228 | 1.15× |
| New Hampshire | 28,846 | 0.81× |
| Rhode Island | 26,477 | 0.92× |
| Maine | 24,715 | 0.76× |
| Montana | 22,407 | 0.89× |
| South Dakota | 20,859 | 1× |
| Delaware | 18,447 | 0.74× |
| Alaska | 17,202 | 0.89× |
| Vermont | 11,302 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 58.18× | Music & Radio |
| La Opinión | 30.56× | News |
| JDSU | 9.1× | Business & Career |
| The Streets | 64.74× | Music & Radio |
| Product design | 5.05× | Business & Career |
| Mount Pinatubo | 46.54× | |
| Bank account | 3.91× | Business & Career |
| Natural rubber | 2.6× | Cars & Mobility |
| Home equity | 2.24× | Home & Garden |
| Alaska | 1.93× | Travel & Leisure |
| Isometric exercise | 9.54× | Sports |
| Home construction | 1.54× | Home & Garden |
| Emperor Entertainment Group | 11.2× | Business & Career |
| Stamp collecting | 4.43× | Home & Garden |
| Elsword | 15× | Games |
| Urban Outfitters | 1.59× | Shopping |
| Staycation | 2.71× | Home & Garden |
| UK garage | 4× | Music & Radio |
| Nebraska | 1.98× | Travel & Leisure |
| Nuts (film) | 3.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.19 |
| Sustainability | BALANCE | 1.61 |
| Early Adopter Mentality | POWER | 1.61 |
| Sports Activity | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 11.9% |
| France | 9.7% |
See rugby audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does rugby have in United States?
rugby has an estimated audience of 9,034,238 people in United States, concentrated in California and Texas.
What is the gender split and age of rugby fans?
50.6% of rugby fans are female, 49.4% are male, with an average age of 34.2 years.
Which brands do rugby fans like most?
rugby fans show strongest brand affinity for Pro-Ject (58.18×), La Opinión (30.56×), and JDSU (9.1×) over the country average.
Where do rugby fans live in United States?
rugby fans in United States are most concentrated in California (reach 1,179,542), Texas (reach 863,731), and Florida (reach 679,608). These three regions account for the largest share of the active audience.
What other brands do rugby fans also like?
Beyond rugby itself, the audience over-indexes on La Opinión (30.56×), JDSU (9.1×), The Streets (64.74×), and Product design (5.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.