Intuit Audience in United States

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Intuit has an estimated audience of 5,127,696 people in United States. 45.8% are female, 54.2% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: TurboTax, QuickBooks, Aaron Gordon, Accounting software, Chef (film).

The average Intuit fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TurboTax, QuickBooks, Aaron Gordon, with strongest over-indexing on TurboTax (12.41× the country average). Demographically, the Intuit audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Intuit fans

Demographic split for Intuit audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.2
Estimated audience size5,127,696

Audience persona

The typical Intuit fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for TurboTax.

Top regions in United States

Top regions ranked by reach for Intuit in United States
RegionReachAffinity
California838,1851.49×
Texas508,5731.15×
Florida357,2941.03×
New York274,2940.96×
Georgia183,9971.16×
Illinois164,1300.96×
North Carolina152,9700.99×
Pennsylvania147,5110.85×
Virginia137,3151.1×
Ohio130,1740.82×
Washington127,2671.24×
New Jersey120,3990.92×
Michigan115,9690.86×
Arizona110,5371.06×
Massachusetts102,1301.01×
Colorado101,0141.25×
Tennessee98,5330.96×
Maryland89,3421.01×
Indiana82,5670.88×
Missouri78,1560.95×
Minnesota73,8881.01×
South Carolina71,0170.92×
Louisiana70,3291.06×
Wisconsin70,1520.91×
Oregon69,5201.18×
Alabama59,3910.83×
Utah52,5881.15×
Kentucky51,9440.81×
Oklahoma51,5410.91×
Nevada50,0871.01×
Connecticut49,3520.96×
Arkansas38,3950.91×
Kansas37,4640.93×
Iowa35,5660.84×
Idaho35,2791.37×
Mississippi34,9420.83×
Nebraska23,7090.92×
New Mexico23,1530.9×
Hawaii21,8240.99×
West Virginia21,2900.89×
New Hampshire21,1611.05×
Maine18,3341×
Montana18,2131.28×
Washington, District of Columbia14,8400.96×
Alaska13,8051.26×
Rhode Island12,1050.74×
South Dakota11,1990.94×
Delaware11,1400.79×
Vermont9,8511.09×
North Dakota8,7240.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Intuit audience
BrandAffinityCategory
TurboTax12.41×Business & Career
QuickBooks13.97×Home & Garden
Aaron Gordon21.99×Sports
Accounting software10.25×Business & Career
Chef (film)20.75×Movies & TV
Thandie Newton15.38×Movies & TV
The UPS Store3.5×Shopping
rugby7.12×Sports
Dropbox (service)7.27×Technology & Electronics
Workday5.7×Business & Career
CNN1.99×Movies & TV
Google Drive2.27×Technology & Electronics
NASDAQ3.28×Business & Career
Airbnb2×Travel & Leisure
DocuSign5.57×Technology & Electronics
TAM Airlines28.81×Travel & Leisure
T-Mobile1.85×Technology & Electronics
H&R Block4.3×Business & Career
AutoZone1.87×Cars & Mobility
United States Postal Service1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Intuit audience
TraitClusterScore
Risk AppetiteTHRILL1.94
Luxury OrientationPREMIUM1.72
Quality AwarenessPREMIUM1.25
Convenience OrientationPREMIUM1.14
Social Media UsageJOY1.13
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Intuit
CountryShare
United States67.9%
Canada6.8%
United Kingdom5.6%

See Intuit audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Intuit have in United States?

Intuit has an estimated audience of 5,127,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Intuit fans?

45.8% of Intuit fans are female, 54.2% are male, with an average age of 42.2 years.

Which brands do Intuit fans like most?

Intuit fans show strongest brand affinity for TurboTax (12.41×), QuickBooks (13.97×), and Aaron Gordon (21.99×) over the country average.

Where do Intuit fans live in United States?

Intuit fans in United States are most concentrated in California (reach 838,185), Texas (reach 508,573), and Florida (reach 357,294). These three regions account for the largest share of the active audience.

What other brands do Intuit fans also like?

Beyond Intuit itself, the audience over-indexes on QuickBooks (13.97×), Aaron Gordon (21.99×), Accounting software (10.25×), and Chef (film) (20.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Intuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.