TAM Airlines Audience in United States

TAM Airlines logo

TAM Airlines has an estimated audience of 276,312 people in United States. 52.7% are female, 47.3% are male, average age 35.7. Top regions: Florida, California, New York. Top brand affinities: Meals on Wheels, JDM Cars, Historic site, Natural rubber, KTLA 5 Morning News.

The average TAM Airlines fan in United States is 35.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Meals on Wheels, JDM Cars, Historic site, with strongest over-indexing on Meals on Wheels (595.09× the country average). Demographically, the TAM Airlines audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of TAM Airlines fans

Demographic split for TAM Airlines audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.7
Estimated audience size276,312

Audience persona

The typical TAM Airlines fan in United States is balanced, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for TAM Airlines in United States
RegionReachAffinity
Florida48,3792.59×
California27,1980.9×
New York22,8711.48×
Texas17,2500.73×
Massachusetts9,9471.83×
New Jersey9,1161.3×
Georgia8,2190.97×
Illinois7,2530.79×
Virginia5,0810.75×
Pennsylvania4,7820.51×
North Carolina4,7350.57×
Washington4,6720.84×
Maryland4,2770.9×
Connecticut4,1371.49×
Arizona3,3720.6×
Ohio3,3220.39×
Colorado3,1970.73×
Michigan2,9870.41×
Tennessee2,3930.43×
Nevada2,3050.86×
South Carolina2,1380.51×
Minnesota1,9910.5×
Oregon1,9790.62×
Oklahoma1,9770.64×
Indiana1,8520.37×
Mississippi1,8210.8×
Missouri1,7930.4×
Alabama1,7580.46×
Louisiana1,7540.49×
Kentucky1,6860.49×
New Hampshire1,6511.52×
Arkansas1,6170.71×
Wisconsin1,5920.38×
Kansas1,5040.69×
West Virginia1,5031.17×
Alaska1,5002.54×
Utah1,4750.6×
Hawaii1,4361.21×
Idaho1,3881×
Iowa1,3180.58×
Montana1,3081.71×
South Dakota1,2912.02×
North Dakota1,2572.21×
Nebraska1,2130.88×
New Mexico1,2060.87×
Rhode Island1,1961.36×
Maine1,1951.21×
Vermont1,1762.42×
Delaware1,0711.4×
Washington, District of Columbia9671.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TAM Airlines audience
BrandAffinityCategory
Meals on Wheels595.09×Food & Beverages
JDM Cars593.65×Cars & Mobility
Historic site109.88×Arts & Culture
Natural rubber18.31×Cars & Mobility
KTLA 5 Morning News207.65×Movies & TV
Voter registration19.29×Politics & Society
Kendra Scott10.95×Fashion & Accessoires
Electrolyte9.61×Health
Yip Man47.94×Politics & Society
Elsword26.25×Games
IPsec45.14×
Home construction2.03×Home & Garden
Nurse education4.48×Kids & Family
Pantsuit12.92×Fashion & Accessoires
The Gruffalo (film)19.21×Movies & TV
Hopkins County, Kentucky27×Travel & Leisure
Nasal cavity7.28×Health
Home equity1.72×Home & Garden
Kingdom of Judah6.25×Politics & Society
Kenosha, Wisconsin9.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TAM Airlines audience
TraitClusterScore
TravellingTHRILL5.95
Luxury OrientationPREMIUM2.49
Design AffinityPREMIUM2.18
Quality AwarenessPREMIUM2.15
Sports ActivityPOWER1.93
Urban LifestyleOPEN1.77

Worldwide distribution

Worldwide audience distribution share by country for TAM Airlines
CountryShare
United States30.7%
Argentina27.1%
Chile9.4%

See TAM Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does TAM Airlines have in United States?

TAM Airlines has an estimated audience of 276,312 people in United States, concentrated in Florida and California.

What is the gender split and age of TAM Airlines fans?

52.7% of TAM Airlines fans are female, 47.3% are male, with an average age of 35.7 years.

Which brands do TAM Airlines fans like most?

TAM Airlines fans show strongest brand affinity for Meals on Wheels (595.09×), JDM Cars (593.65×), and Historic site (109.88×) over the country average.

Where do TAM Airlines fans live in United States?

TAM Airlines fans in United States are most concentrated in Florida (reach 48,379), California (reach 27,198), and New York (reach 22,871). These three regions account for the largest share of the active audience.

What other brands do TAM Airlines fans also like?

Beyond TAM Airlines itself, the audience over-indexes on JDM Cars (593.65×), Historic site (109.88×), Natural rubber (18.31×), and KTLA 5 Morning News (207.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TAM Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.