Rascasse Audience Intelligence

TAM Airlines Target Market in United States

A data profile of the people who buy, follow and care about TAM Airlines in United States — modelled from more than twelve digital signal sources. TAM Airlines has an estimated audience of 297,318 people in United States.

#83among Airline in United States#5029among Brand in United States#4064in Travel & Leisure

The average TAM Airlines fan in United States is 35.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Porter Airlines, TUI Cruises, P&O Cruises, with strongest over-indexing on Porter Airlines (758.39× the country average).

Demographically, the TAM Airlines audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TAM Airlines fan in United States is balanced, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Porter Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TAM Airlines profile in United States.

Audience size
297K
in United States
Gender
52.7%♀
47.3% male
Age
35.7
average years
Country rank
#48605
Brand in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TAM Airlines

52.7% are female, 47.3% are male, average age 35.7.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for TAM Airlines audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.7
Estimated audience size297,318
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the TAM Airlines audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

27.4%

of the worldwide TAM Airlines audience comes from United States.

Worldwide audience distribution share by country for TAM Airlines
CountryShare
United States27.4%
Argentina24.2%
Spain17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TAM Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

TAM Airlines customers by region in United States
#RegionReachAffinity×
01Florida~40K2.23×
02Massachusetts~9K1.66×
03Vermont<1K1.29×
04New York~20K1.27×
05Alaska<1K1.24×
06South Dakota<1K1.19×
07New Jersey~8K1.18×
08Connecticut~3K1.18×
09North Dakota<1K1.18×
10New Hampshire~1K1.10×
11Montana<1K1.10×
12Rhode Island<1K1.09×
13Delaware<1K1.08×
14Maine~1K1.06×
15Hawaii~1K1.05×
16West Virginia~1K1.04×
17Washington, District of Columbia<1K1.03×
18Nebraska~1K1.00×
19Idaho~1K1.00×
20Kansas~2K0.99×
21New Mexico~1K0.98×
22Georgia~8K0.97×
23Mississippi~2K0.97×
24Arkansas~2K0.96×
25Nevada~3K0.94×
26Iowa~2K0.93×
27Utah~2K0.92×
28Maryland~4K0.91×
29Oklahoma~3K0.91×
30Virginia~6K0.90×
31Louisiana~3K0.90×
32Kentucky~3K0.90×
33California~30K0.89×
34Washington~5K0.89×
35Alabama~3K0.89×
36Oregon~3K0.89×
37South Carolina~4K0.88×
38Colorado~4K0.87×
39Missouri~4K0.86×
40Wisconsin~4K0.86×
41Indiana~4K0.85×
42Minnesota~3K0.85×
43Arizona~5K0.84×
44Tennessee~5K0.84×
45Illinois~8K0.83×
46North Carolina~7K0.80×
47Michigan~6K0.79×
48Pennsylvania~7K0.78×
49Ohio~7K0.77×
50Texas~20K0.76×
Fig. 06

Affinity by region

Affinity by region — TAM Airlines, United States
0.76×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TAM Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TAM Airlines audience
#·InterestCategoryAffinity×
01Porter AirlinesTravel & Leisure758.39×
02TUI CruisesTravel & Leisure472.22×
03P&O CruisesTravel & Leisure390.91×
04AIDA CruisesTravel & Leisure189.66×
05Rash guardFashion & Accessoires108.84×
06EVA AirTravel & Leisure75.08×
07China AirlinesTravel & Leisure67.28×
08Apocalypse NowMovies & TV44.77×
09Qatar AirwaysTravel & Leisure37.17×
10Korean AirTravel & Leisure36.96×
11Adam LevineMusic & Radio33.03×
12IntuitTechnology & Electronics28.81×
13AeroméxicoTravel & Leisure26.55×
14FlightAwareTravel & Leisure20.00×
15Peter ThielBusiness & Career20.00×
16Air FranceTravel & Leisure17.62×
17HeadlampCars & Mobility16.88×
18Summer vacationTravel & Leisure14.17×
19VolarisTravel & Leisure12.33×
20Robert RedfordMovies & TV8.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TAM Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TAM Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.01×
Quality AwarenessPREMIUM2.59×
Urban LifestyleOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TAM Airlines audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
Early Adopter MentalityPOWER0.72×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TAM Airlines's target market in United States?

TAM Airlines's target market in United States covers an estimated 297,318 people, concentrated in Florida and California.

02

What is the gender split and age of TAM Airlines customers?

52.7% of the TAM Airlines audience are female, 47.3% are male, with an average age of 35.7 years.

03

Which brands do TAM Airlines fans like most?

TAM Airlines fans show strongest brand affinity for Porter Airlines (758.39×), TUI Cruises (472.22×), and P&O Cruises (390.91×) over the country average.

04

Where do TAM Airlines fans live in United States?

TAM Airlines fans in United States are most concentrated in Florida (reach ~40K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TAM Airlines fans also like?

Beyond TAM Airlines itself, the audience over-indexes on TUI Cruises (472.22×), P&O Cruises (390.91×), AIDA Cruises (189.66×), and EVA Air (75.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See TAM Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TAM Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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