Rascasse Audience Intelligence

Rash guard Audience in United States

A data profile of the people who buy, follow and care about Rash guard in United States — modelled from more than twelve digital signal sources. Rash guard has an estimated audience of 596,758 people in United States.

#10661among Topic in United States#1227in Fashion & Accessoires

The average Rash guard fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include rugby, TAM Airlines, Azul Brazilian Airlines, with strongest over-indexing on rugby (23.32× the country average).

Demographically, the Rash guard audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rash guard fan in United States is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for rugby.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rash guard profile in United States.

Audience size
597K
in United States
Gender
66.9%♀
33.1% male
Age
42.6
average years
Country rank
#32928
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rash guard fans

66.9% are female, 33.1% are male, average age 42.6.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Rash guard audience in United States
MetricValue
Female66.9%
Male33.1%
Average age42.6
Estimated audience size596,758
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Rash guard audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3920%
40-4920%
50+29%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Rash guard audience comes from United States.

Worldwide audience distribution share by country for Rash guard
CountryShare
United States42.2%
Australia8.4%
Philippines5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rash guard audience in United States is strongest.

Fig. 05

Top regions by affinity

Rash guard fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K6.25×
02California~100K1.55×
03Florida~50K1.25×
04Washington~10K1.24×
05Nevada~7K1.18×
06Oregon~8K1.15×
07Massachusetts~10K1.06×
08Utah~6K1.05×
09New York~30K1.03×
10New Jersey~20K1.03×
11Texas~50K1.01×
12Colorado~9K0.98×
13Alaska~1K0.98×
14Virginia~10K0.97×
15Idaho~3K0.96×
16Washington, District of Columbia~2K0.95×
17Vermont<1K0.95×
18Arizona~10K0.94×
19Maine~2K0.94×
20Montana~2K0.93×
21Maryland~9K0.92×
22Oklahoma~6K0.92×
23Rhode Island~2K0.92×
24North Carolina~20K0.91×
25Connecticut~5K0.91×
26New Hampshire~2K0.89×
27Illinois~20K0.88×
28New Mexico~3K0.88×
29Delaware~1K0.88×
30Missouri~8K0.86×
31Georgia~20K0.85×
32Pennsylvania~20K0.83×
33South Carolina~7K0.83×
34Minnesota~7K0.83×
35Kansas~4K0.83×
36Kentucky~6K0.82×
37West Virginia~2K0.82×
38North Dakota~1K0.82×
39Tennessee~10K0.81×
40Michigan~10K0.80×
41Arkansas~4K0.80×
42Nebraska~2K0.80×
43South Dakota~1K0.80×
44Iowa~4K0.79×
45Wisconsin~7K0.78×
46Alabama~6K0.77×
47Indiana~8K0.76×
48Louisiana~6K0.76×
49Ohio~10K0.73×
50Mississippi~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Rash guard, United States
0.72×1.00×6.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rash guard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rash guard audience
#·InterestCategoryAffinity×
01carsales.com.auMovies & TV149.43×
02Azul Brazilian AirlinesTravel & Leisure115.20×
03TAM AirlinesTravel & Leisure108.84×
04Ringside BoxingSports73.40×
05rugbySports23.32×
06IntuitTechnology & Electronics18.47×
07OPM (band)Music & Radio14.25×
08Financial accountingBusiness & Career8.73×
09Música sertanejaMusic & Radio5.92×
10GermanyTravel & Leisure5.91×
11Old-school hip hopMusic & Radio5.19×
12Gangsta rapMusic & Radio5.01×
13West Coast hip hopMusic & Radio4.38×
14AfrobeatMusic & Radio4.18×
15AirbnbTravel & Leisure3.78×
16New York YankeesSports3.71×
17CaseyMusic & Radio3.11×
18Electronic musicMusic & Radio2.18×
19SpotifyInternet & Social Media1.93×
20Rhythm and blues musicMusic & Radio1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rash guard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rash guard audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.86×
Design AffinityPREMIUM1.67×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rash guard audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Career OrientationPOWER1.04×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rash guard have in United States?

Rash guard has an estimated audience of 596,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rash guard fans?

66.9% of Rash guard fans are female, 33.1% are male, with an average age of 42.6 years.

03

Which brands do Rash guard fans like most?

Rash guard fans show strongest brand affinity for rugby (23.32×), TAM Airlines (108.84×), and Azul Brazilian Airlines (115.2×) over the country average.

04

Where do Rash guard fans live in United States?

Rash guard fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rash guard fans also like?

Beyond Rash guard itself, the audience over-indexes on TAM Airlines (108.84×), Azul Brazilian Airlines (115.2×), Intuit (18.47×), and Airbnb (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Rash guard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rash guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →