Rash guard Audience in United States

Rash guard has an estimated audience of 596,758 people in United States. 66.9% are female, 33.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: rugby, TAM Airlines, Intuit, Azul Brazilian Airlines, Airbnb.

The average Rash guard fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include rugby, TAM Airlines, Intuit, with strongest over-indexing on rugby (23.32× the country average). Demographically, the Rash guard audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Rash guard fans

Demographic split for Rash guard audience in United States
MetricValue
Female66.9%
Male33.1%
Average age42.6
Estimated audience size596,758

Audience persona

The typical Rash guard fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for rugby.

Top regions in United States

Top regions ranked by reach for Rash guard in United States
RegionReachAffinity
California107,6081.64×
Texas53,8021.05×
Florida50,2261.24×
New York35,4211.06×
Illinois18,9450.95×
Pennsylvania17,2720.86×
North Carolina16,7920.94×
New Jersey16,6451.1×
Georgia15,9100.87×
Hawaii15,6536.1×
Washington15,4271.29×
Virginia14,3140.98×
Ohio13,4970.73×
Michigan12,7910.82×
Massachusetts12,6891.08×
Arizona11,3180.93×
Colorado9,6011.02×
Tennessee9,5670.8×
Maryland9,5510.93×
Missouri8,4360.88×
Indiana8,1350.75×
Oregon8,1111.19×
South Carolina7,1680.8×
Minnesota6,9840.82×
Wisconsin6,9180.77×
Nevada6,8691.19×
Oklahoma6,0590.91×
Kentucky5,9460.79×
Alabama5,7890.69×
Utah5,6441.06×
Louisiana5,5480.72×
Connecticut5,4930.92×
Kansas3,7480.8×
Iowa3,7200.76×
Arkansas3,7140.76×
Mississippi2,8140.57×
Idaho2,8140.94×
New Mexico2,4730.83×
Nebraska2,2820.76×
West Virginia2,0710.75×
New Hampshire2,0670.88×
Maine1,9140.9×
Washington, District of Columbia1,7760.99×
Rhode Island1,6610.87×
Montana1,5380.93×
Delaware1,1520.7×
Alaska1,1420.89×
Vermont9490.91×
North Dakota7880.64×
South Dakota7810.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rash guard audience
BrandAffinityCategory
rugby23.32×Sports
TAM Airlines108.84×Travel & Leisure
Intuit18.47×Technology & Electronics
Azul Brazilian Airlines115.2×Travel & Leisure
Airbnb3.78×Travel & Leisure
Financial accounting8.73×Business & Career
West Coast hip hop4.38×Music & Radio
Gangsta rap5.01×Music & Radio
Música sertaneja5.92×Music & Radio
OPM (band)14.25×Music & Radio
carsales.com.au149.43×Movies & TV
Afrobeat4.18×Music & Radio
Germany5.91×Travel & Leisure
New York Yankees3.71×Sports
Electronic music2.18×Music & Radio
Casey3.11×Music & Radio
Spotify1.93×Internet & Social Media
Ringside Boxing73.4×Sports
Old-school hip hop5.19×Music & Radio
Rhythm and blues music1.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rash guard audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Family OrientationCONSERVATISM1.35
Design AffinityPREMIUM1.23
LGBTQ+ IdentityOPEN1.18
Healthy LifestyleBALANCE1.17
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Rash guard
CountryShare
United States42.3%
Australia8.5%
Philippines5.0%

See Rash guard audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rash guard have in United States?

Rash guard has an estimated audience of 596,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Rash guard fans?

66.9% of Rash guard fans are female, 33.1% are male, with an average age of 42.6 years.

Which brands do Rash guard fans like most?

Rash guard fans show strongest brand affinity for rugby (23.32×), TAM Airlines (108.84×), and Intuit (18.47×) over the country average.

Where do Rash guard fans live in United States?

Rash guard fans in United States are most concentrated in California (reach 107,608), Texas (reach 53,802), and Florida (reach 50,226). These three regions account for the largest share of the active audience.

What other brands do Rash guard fans also like?

Beyond Rash guard itself, the audience over-indexes on TAM Airlines (108.84×), Intuit (18.47×), Azul Brazilian Airlines (115.2×), and Airbnb (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rash guard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.