A data profile of the people who buy, follow and care about OPM (band) in United States — modelled from more than twelve digital signal sources. OPM (band) has an estimated audience of 2,007,793 people in United States.
OPM (band) fans in United States are concentrated in Virginia, with strong brand affinity for Mid Valley Megamall.
The audience is concentrated in Virginia, Maryland, California.
Top brand affinities include Mid Valley Megamall, Smart Communications, Pavilion Kuala Lumpur, with strongest over-indexing on Mid Valley Megamall (459.69× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical OPM (band) fan in United States shows strong Travelling tendencies and a notable affinity for Mid Valley Megamall.
The key figures that characterise the OPM (band) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 2,007,793 |
of the worldwide OPM (band) audience comes from United States.
| Country | Share |
|---|---|
| United States | 59.9% |
| India | 13.0% |
| Indonesia | 10.7% |
Where the OPM (band) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~50K | 8.88× | |
| 02 | Maryland | ~200K | 6.02× | |
| 03 | Virginia | ~200K | 4.94× | |
| 04 | West Virginia | ~10K | 1.27× | |
| 05 | Hawaii | ~9K | 1.00× | |
| 06 | Oklahoma | ~20K | 0.97× | |
| 07 | Alaska | ~4K | 0.95× | |
| 08 | New Mexico | ~10K | 0.94× | |
| 09 | Alabama | ~30K | 0.90× | |
| 10 | Delaware | ~5K | 0.88× | |
| 11 | South Dakota | ~4K | 0.84× | |
| 12 | Montana | ~5K | 0.81× | |
| 13 | Georgia | ~50K | 0.78× | |
| 14 | Mississippi | ~10K | 0.78× | |
| 15 | Maine | ~5K | 0.74× | |
| 16 | Utah | ~10K | 0.73× | |
| 17 | Missouri | ~20K | 0.72× | |
| 18 | New Hampshire | ~6K | 0.71× | |
| 19 | Vermont | ~3K | 0.71× | |
| 20 | North Dakota | ~3K | 0.70× | |
| 21 | South Carolina | ~20K | 0.69× | |
| 22 | Arkansas | ~10K | 0.67× | |
| 23 | Florida | ~90K | 0.66× | |
| 24 | Kentucky | ~20K | 0.66× | |
| 25 | Idaho | ~7K | 0.66× | |
| 26 | Pennsylvania | ~40K | 0.65× | |
| 27 | Kansas | ~10K | 0.65× | |
| 28 | Arizona | ~30K | 0.64× | |
| 29 | Colorado | ~20K | 0.63× | |
| 30 | North Carolina | ~40K | 0.62× | |
| 31 | Rhode Island | ~4K | 0.62× | |
| 32 | Illinois | ~40K | 0.60× | |
| 33 | Tennessee | ~20K | 0.60× | |
| 34 | Washington | ~20K | 0.60× | |
| 35 | Nevada | ~10K | 0.58× | |
| 36 | Iowa | ~10K | 0.58× | |
| 37 | Louisiana | ~10K | 0.57× | |
| 38 | Ohio | ~40K | 0.56× | |
| 39 | Nebraska | ~6K | 0.56× | |
| 40 | Texas | ~100K | 0.55× | |
| 41 | Indiana | ~20K | 0.54× | |
| 42 | New York | ~60K | 0.52× | |
| 43 | Michigan | ~30K | 0.52× | |
| 44 | Oregon | ~10K | 0.51× | |
| 45 | California | ~100K | 0.50× | |
| 46 | New Jersey | ~30K | 0.49× | |
| 47 | Connecticut | ~9K | 0.46× | |
| 48 | Minnesota | ~10K | 0.45× | |
| 49 | Massachusetts | ~20K | 0.44× | |
| 50 | Wisconsin | ~10K | 0.44× |
The strongest cross-interests of the OPM (band) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mid Valley Megamall | Shopping | 459.69× | ||
| 02 | Pavilion Kuala Lumpur | Shopping | 245.68× | ||
| 03 | Smart Communications | Technology & Electronics | 61.97× | ||
| 04 | Star Cinema | Movies & TV | 58.70× | ||
| 05 | Euphonium | Music & Radio | 47.13× | ||
| 06 | Anne Curtis | Movies & TV | 35.36× | ||
| 07 | EastWest Bank | Business & Career | 30.97× | ||
| 08 | Tube top | Fashion & Accessoires | 26.14× | ||
| 09 | Pimento cheese | Food & Beverages | 22.89× | ||
| 10 | Mona Lisa Smile | Movies & TV | 21.39× | ||
| 11 | Jollibee | Food & Beverages | 12.34× | ||
| 12 | Eiza González | Movies & TV | 10.36× | ||
| 13 | Jewellery store | Fashion & Accessoires | 8.06× | ||
| 14 | Philippines | Travel & Leisure | 7.39× | ||
| 15 | Cardiology | Health | 7.34× | ||
| 16 | Mariachi | Music & Radio | 6.43× | ||
| 17 | Doctor of Medicine | Business & Career | 6.24× | ||
| 18 | Retail banking | Business & Career | 5.69× | ||
| 19 | 7-Eleven | Shopping | 3.16× | ||
| 20 | Mortgage loans | Business & Career | 2.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.30× | |
| Price Sensitivity | PREMIUM | 1.94× | |
| Family Orientation | CONSERVATISM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| DIY Mentality | THRILL | 0.77× | |
| Extroversion | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for OPM (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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