Rascasse Audience Intelligence

Star Cinema Target Market in United States

A data profile of the people who buy, follow and care about Star Cinema in United States — modelled from more than twelve digital signal sources. Star Cinema has an estimated audience of 385,172 people in United States.

#4396among Brand in United States#7793in Movies & TV

The average Star Cinema fan in United States is 34.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, Arkansas.

Top brand affinities include ABS-CBN Film Productions Inc. (Star Cinema), OPM (band), Jollibee, with strongest over-indexing on ABS-CBN Film Productions Inc. (Star Cinema) (242.07× the country average).

Demographically, the Star Cinema audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Cinema fan in United States is more female, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for ABS-CBN Film Productions Inc. (Star Cinema).

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Cinema profile in United States.

Audience size
385K
in United States
Gender
69.1%♀
30.9% male
Age
34.2
average years
Country rank
#42456
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Star Cinema

69.1% are female, 30.9% are male, average age 34.2.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Star Cinema audience in United States
MetricValue
Female69.1%
Male30.9%
Average age34.2
Estimated audience size385,172
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Star Cinema audience in United States
Age bracketShare%
16-1940%
20-2915%
30-3914%
40-4915%
50+16%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Star Cinema audience comes from United States.

Worldwide audience distribution share by country for Star Cinema
CountryShare
United Arab Emirates35.1%
United States26.2%
Hong Kong8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Cinema audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Cinema customers by region in United States
#RegionReachAffinity×
01Arkansas~50K15.26×
02Texas~300K10.77×
03Arizona~40K5.23×
04Illinois~60K4.67×
05Oregon~10K3.30×
06Iowa~4K1.35×
07Ohio~20K1.34×
08Nebraska~2K1.31×
09Wisconsin~6K1.15×
10Vermont<1K0.89×
11Alaska<1K0.86×
12Delaware<1K0.85×
13Montana<1K0.84×
14North Dakota<1K0.84×
15West Virginia~1K0.83×
16Maine~1K0.83×
17Rhode Island<1K0.83×
18South Dakota<1K0.83×
19Idaho~2K0.82×
20Connecticut~3K0.81×
21New Hampshire~1K0.81×
22Hawaii~1K0.79×
23Utah~3K0.76×
24New Mexico~1K0.74×
25South Carolina~4K0.71×
26Kentucky~3K0.70×
27Washington, District of Columbia<1K0.70×
28Maryland~4K0.68×
29Mississippi~2K0.67×
30Louisiana~3K0.64×
31Massachusetts~5K0.63×
32Kansas~2K0.61×
33New Jersey~5K0.56×
34Minnesota~3K0.56×
35Alabama~3K0.56×
36Oklahoma~2K0.56×
37Nevada~2K0.56×
38Colorado~3K0.55×
39Virginia~5K0.53×
40North Carolina~5K0.49×
41Missouri~3K0.49×
42Tennessee~3K0.47×
43Indiana~3K0.47×
44Pennsylvania~6K0.45×
45Georgia~5K0.45×
46Michigan~4K0.45×
47Washington~3K0.44×
48New York~6K0.28×
49Florida~7K0.27×
50California~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Star Cinema, United States
0.24×1.00×15.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Cinema audience
#·InterestCategoryAffinity×
01ABS-CBN Film Productions Inc. (Star Cinema)Movies & TV242.07×
02PBASports85.20×
03TagaytayTravel & Leisure78.16×
04pep.phInternet & Social Media69.12×
05makati cityTravel & Leisure62.44×
06Pasay City, PhilippinesTravel & Leisure62.19×
07OPM (band)Music & Radio58.70×
08BatangasTravel & Leisure57.84×
09LuzonTravel & Leisure55.85×
10CaviteTravel & Leisure55.75×
11Regions of the PhilippinesPolitics & Society53.82×
12Philippine Stock ExchangeBusiness & Career45.87×
13EraserheadsMusic & Radio43.09×
14BoracayTravel & Leisure39.31×
15Quezon CityTravel & Leisure34.57×
16Philippine AirlinesTravel & Leisure34.08×
17Philippine cuisineFood & Beverages33.01×
18Filipino languagePolitics & Society31.27×
19JollibeeFood & Beverages23.79×
20Movie ReviewMovies & TV14.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Cinema audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.31×
TravellingTHRILL1.95×
Luxury OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Cinema audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
DIY MentalityTHRILL0.90×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Star Cinema's target market in United States?

Star Cinema's target market in United States covers an estimated 385,172 people, concentrated in Texas and Illinois.

02

What is the gender split and age of Star Cinema customers?

69.1% of the Star Cinema audience are female, 30.9% are male, with an average age of 34.2 years.

03

Which brands do Star Cinema fans like most?

Star Cinema fans show strongest brand affinity for ABS-CBN Film Productions Inc. (Star Cinema) (242.07×), OPM (band) (58.7×), and Jollibee (23.79×) over the country average.

04

Where do Star Cinema fans live in United States?

Star Cinema fans in United States are most concentrated in Texas (reach ~300K), Illinois (reach ~60K), and Arkansas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Star Cinema fans also like?

Beyond Star Cinema itself, the audience over-indexes on OPM (band) (58.7×), Jollibee (23.79×), Regions of the Philippines (53.82×), and Quezon City (34.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Star Cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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