Rascasse Audience Intelligence

Philippine Stock Exchange Target Market in United States

A data profile of the people who buy, follow and care about Philippine Stock Exchange in United States — modelled from more than twelve digital signal sources. Philippine Stock Exchange has an estimated audience of 1,003,009 people in United States.

The average Philippine Stock Exchange fan in United States is 39.4 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include aau basketball, Good Vibes (Philippine TV series), Jollibee, with strongest over-indexing on aau basketball (177.84× the country average).

Demographically, the Philippine Stock Exchange audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philippine Stock Exchange fan in United States is more female, around 39.4 years old, with strong Travelling tendencies and a notable affinity for aau basketball.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippine Stock Exchange profile in United States.

Audience size
1M
in United States
Gender
60.3%
39.7% male
Age
39.4
average years
Country rank
#23625
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Philippine Stock Exchange

60.3% are female, 39.7% are male, average age 39.4.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Philippine Stock Exchange audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.4
Estimated audience size1,003,009
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Philippine Stock Exchange audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Philippine Stock Exchange audience comes from United States.

Worldwide audience distribution share by country for Philippine Stock Exchange
CountryShare
Philippines30.2%
Colombia14.6%
United States14.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippine Stock Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippine Stock Exchange customers by region in United States
#RegionReachAffinity×
01Washington~700K39.00×
02New Jersey~20K0.62×
03Alaska~1K0.62×
04Oregon~7K0.61×
05North Dakota~1K0.60×
06Vermont~1K0.60×
07Idaho~3K0.58×
08Montana~2K0.57×
09Delaware~2K0.57×
10South Dakota~1K0.57×
11Hawaii~2K0.55×
12Rhode Island~2K0.53×
13Maine~2K0.51×
14New Hampshire~2K0.49×
15West Virginia~2K0.48×
16Washington, District of Columbia~1K0.45×
17Nebraska~2K0.44×
18New Mexico~2K0.42×
19Mississippi~3K0.41×
20Arkansas~3K0.39×
21Ohio~10K0.38×
22Nevada~4K0.38×
23Kansas~3K0.37×
24Iowa~3K0.36×
25Utah~3K0.35×
26Oklahoma~4K0.34×
27Arizona~7K0.33×
28Louisiana~4K0.33×
29Kentucky~4K0.33×
30Wisconsin~5K0.32×
31Connecticut~3K0.32×
32California~30K0.30×
33Alabama~4K0.30×
34Missouri~5K0.29×
35South Carolina~4K0.29×
36Virginia~7K0.28×
37Indiana~5K0.28×
38Colorado~4K0.28×
39Minnesota~4K0.28×
40Pennsylvania~9K0.27×
41Tennessee~5K0.26×
42Maryland~4K0.26×
43New York~10K0.25×
44Michigan~6K0.25×
45Georgia~7K0.24×
46North Carolina~7K0.24×
47Massachusetts~5K0.24×
48Illinois~8K0.23×
49Florida~10K0.21×
50Texas~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Philippine Stock Exchange, United States
0.20×1.00×39.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philippine Stock Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philippine Stock Exchange audience
#·InterestCategoryAffinity×
01aau basketballSports177.84×
02pep.phInternet & Social Media64.80×
03ABS-CBN Film Productions Inc. (Star Cinema)Movies & TV62.88×
04University of the Philippines DilimanBusiness & Career58.16×
05PasigTravel & Leisure46.88×
06Star CinemaMovies & TV46.47×
07Good Vibes (Philippine TV series)Movies & TV46.36×
08MindanaoTravel & Leisure42.70×
09Sugarfree (Filipino band)Music & Radio42.67×
10Pinoy popMusic & Radio41.99×
11makati cityTravel & Leisure41.00×
12LuzonTravel & Leisure35.91×
13CebuTravel & Leisure35.61×
14Philippine AirlinesTravel & Leisure35.52×
15Regions of the PhilippinesPolitics & Society33.28×
16Music of the PhilippinesMusic & Radio29.19×
17Ray Ban MetaFashion & Accessoires23.51×
18JollibeeFood & Beverages17.52×
19Smart CommunicationsTechnology & Electronics16.20×
20Google FlightsTravel & Leisure4.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philippine Stock Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Philippine Stock Exchange audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.89×
Luxury OrientationPREMIUM1.43×
Career OrientationPOWER1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Philippine Stock Exchange audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
DIY MentalityTHRILL0.61×
MindfulnessBALANCE0.63×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Philippine Stock Exchange's target market in United States?

Philippine Stock Exchange's target market in United States covers an estimated 1,003,009 people, concentrated in Washington and California.

02

What is the gender split and age of Philippine Stock Exchange customers?

60.3% of the Philippine Stock Exchange audience are female, 39.7% are male, with an average age of 39.4 years.

03

Which brands do Philippine Stock Exchange fans like most?

Philippine Stock Exchange fans show strongest brand affinity for aau basketball (177.84×), Good Vibes (Philippine TV series) (46.36×), and Jollibee (17.52×) over the country average.

04

Where do Philippine Stock Exchange fans live in United States?

Philippine Stock Exchange fans in United States are most concentrated in Washington (reach ~700K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Philippine Stock Exchange fans also like?

Beyond Philippine Stock Exchange itself, the audience over-indexes on Good Vibes (Philippine TV series) (46.36×), Jollibee (17.52×), Ray Ban Meta (23.51×), and Philippine Airlines (35.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippine Stock Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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